[Remote] Sr. Salesforce Marketing Cloud Automation Specialist

Note: The job is a remote job and is open to candidates in USA. Gallagher is seeking a Salesforce Marketing Cloud Automation Specialist to execute and scale marketing automation capabilities as part of a large-scale platform transformation. The role builds and deploys campaigns and automation workflows, supports platform governance and deployment, and coordinates marketing and technical teams.

Responsibilities

• Build and deploy marketing campaigns, including:
• Email templates and communications
• Journey Builder lifecycle campaigns (onboarding, renewal, cross-sell, retention)
• Triggered sends and event-based communications
• Cloud Pages and campaign landing pages
• Configure and manage audience segmentation, audience creation, data extensions, segmentation activation, subscriber lists and management (opt-ins, opt-outs, preference centers, resubscriptions, consent management), personalization logic, and campaign targeting strategies
• Execute campaign attribution tracking, including UTM configuration and performance tagging
• Support campaign execution across key programs such as NAPA Direct and Union Plus
• Design, build, and maintain Automation Studio workflows supporting campaign execution and data processing
• Manage end-to-end automation processes including scheduling, triggering, and orchestration
• Ensure data accuracy, integrity, and synchronization across Marketing Cloud and upstream systems
• Maintain campaign and automation documentation to support auditability and operational continuity
• Track and analyze campaign performance (engagement, conversion, retention, and attribution metrics)
• Monitor deliverability, inbox placement, sender reputation, and subscriber health
• Support KPI tracking and reporting aligned to business outcomes
• Identify and execute optimization opportunities across journeys, segmentation, and automation logic
• Contribute to continuous improvement of campaign performance and operational efficiency
• Execute QA validation across campaigns, journeys, and automation workflows
• Perform data validation, test sends, and journey path testing prior to deployment
• Troubleshoot campaign and automation issues and support timely resolution
• Ensure readiness for production deployment with minimal disruption
• Operate within established SDLC and deployment processes, ensuring all changes follow defined governance standards
• Coordinate with DevOps and IT teams for change promotion, releases, and deployment activities
• Ensure campaign builds and automation changes align with architecture, integration, and security standards
• Identify items requiring CAB review and escalate appropriately (in coordination with technical teams when needed)
• Follow defined guardrails to ensure consistency and scalability of the Marketing Cloud platform
• Serve as the primary coordinator between marketing teams and technical teams (e.g., Salesforce Marketing Cloud Dev team)
• Partner with Marketing Teams to translate requirements into executable campaigns and automation workflows
• Align with program governance, intake prioritization, and portfolio objectives
• Support multiple programs and products, ensuring consistency across enterprise marketing initiatives

Skills

• Typically requires a University Degree and minimum 5 years of prior relevant experience, or equivalent experience
• Bachelor's degree in Marketing, Information Technology, Business, or related field
• 5+ years of hands-on experience with Salesforce Marketing Cloud
• Strong experience with: * Journey Builder * Automation Studio * Email Studio * 3+ Years of Data Cloud (Data 360) experience
• Experience with Marketing Cloud Intelligence (Datorama)
• Experience with Salesforce Personalization
• Experience building marketing campaigns, automations, and lifecycle journeys
• Experience supporting campaign execution in a multi-program, enterprise environment
• Basic experience with integrations (APIs, connectors, etc.)
• Familiarity with SDLC, deployment processes, and governance frameworks
• Familiarity with business requirements, user stories, and process documentation
• Experience supporting UAT planning, execution, and defect management
• Demonstrated success in delivering enterprise-scale digital transformation programs
• Exceptional written and verbal communication skills, with the ability to effectively interact with both IT and Business users
• Experience with the Microsoft application suite such as Excel, Word, and PowerPoint
• Ability to manage high-volume campaign execution with precision, consistency, and speed
• Strong ownership mindset for delivering end-to-end marketing execution
• Understands the importance of guardrails, SDLC alignment, and deployment controls in a scaled platform environment
• Balances agility with compliance and architectural integrity
• Uses campaign data and performance insights to continuously improve outcomes
• Focused on measurable business impact and optimization
• Acts as a key liaison between business, marketing, and technology teams
• Ensures alignment across stakeholders while maintaining execution velocity
• Experience configuring attribution and campaign tracking (UTMs)
• Familiarity with insurance, financial services, or highly regulated industries
• Experience working with SI partners
• Familiarity with DevOps practices in Salesforce environments

Benefits

• Comprehensive benefits programs designed to support your well-being
• Career development opportunities and ongoing learning
• A collaborative, people-first culture with accessible leadership
• The opportunity to do meaningful work with global reach and local impact
• Fully remote work

Company Overview