[Remote] Vice President, Growth

Note: The job is a remote job and is open to candidates in USA. SimpliFed is hiring a Vice President of Growth to build and execute a predictable, capital-efficient growth strategy for its baby feeding and lactation care business. The role focuses on expanding partnerships, strengthening consumer acquisition, managing growth channels and economics, and leading a focused team while preserving patient experience and clinical outcomes.

Responsibilities

• Partnership growth. Expand existing accounts and secure new partners. Build joint activation plans, strengthen referral workflows, and create predictable volume from partners that already reach families at scale
• Strategic consumer partnerships. Identify and close relationships with complementary maternal health, mom and baby, and consumer health organizations. Use their established audiences, trusted brands, and marketing reach to connect more families to SimpliFed
• Partner value and economics. Build business cases that demonstrate how SimpliFed improves a partner’s offering, engagement, and commercial performance. Prioritize opportunities based on referral potential, economics, implementation requirements, and strategic fit
• Partnership execution. Own prospecting, negotiation, launch coordination, performance reviews, renewals, and expansion. Work with internal teams to ensure commercial commitments can be delivered and partners produce results after signing
• Consumer channel foundation. Sharpen positioning; lead search engine optimization and answer engine optimization (SEO/AEO); develop earned media and placements on established mom and baby platforms; and reinvigorate social media to build credibility and organic acquisition
• Selective OB expansion. Grow existing relationships and activate partners with established commercial teams. Evaluate RFPs and provider or professional services agreements against economics, operational fit, and preservation of SimpliFed’s care pathway. Keep this channel focused without building a broad field sales team
• Growth planning and reporting. Own channel priorities, budgets, pipeline, forecasts, and performance reporting. Use demonstrated partnership economics to guide additional DTC investment
• Team leadership. Lead a focused team and external specialists or agencies. Set clear expectations, remove barriers, and add resources where results support the investment

Skills

• Demonstrated success growing a healthcare, virtual care, or consumer health business through partnerships
• Personal ownership of sourcing, negotiating, closing, and expanding complex commercial agreements
• Evidence of converting signed partnerships into patient acquisition and revenue, with results you can explain and substantiate
• Experience with B2B2C growth and an understanding of consumer acquisition
• Ability to evaluate acquisition costs, conversion, retention, and contribution margin and use those measures to allocate resources
• Experience leading brand and organic growth initiatives, directly or through specialists
• Strong executive relationship skills and the ability to align clinical, operational, product, and finance teams around a commercial plan
• Startup experience or demonstrated ability to execute with a small team and limited resources
• You are currently authorized to work full-time in the United States
• Relationships or experience within women's health, virtual care, maternal health, baby feeding, or mom and baby consumer brands
• Experience with OB networks and provider or professional services agreements
• Experience activating referral, co-marketing, or integrated care partnerships
• Familiarity with SEO/AEO, earned media, and social strategies in healthcare or consumer health
• Experience growing an insurance-covered virtual care offering

Benefits

• Ownership of a growth strategy with clear priorities and substantial room to build.
• Close collaboration with the CEO and leadership team on partnerships, positioning, and investment decisions.
• The opportunity to help define a category while improving access to care for parents and babies.
• Incentive compensation and equity
• Paid time off, holidays, retirement benefits, and remote work arrangements

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