[Remote] Vice President of Marketing Management

Note: The job is a remote job and is open to candidates in USA. Sodalis Capital Limited is hiring a Vice President of Marketing Management to lead comprehensive marketing strategy and execution. The role oversees brand management, campaigns, market research, customer acquisition and retention, performance optimization, budgets, and marketing teams to support business growth.

Responsibilities

• Marketing Strategy Development: Establish and execute integrated marketing strategies aligned with corporate objectives, target markets, revenue goals, and long-term business priorities
• Marketing Planning and Management: Oversee annual marketing plans, campaign calendars, departmental priorities, and resource allocation to maximize marketing effectiveness
• Brand Management: Strengthen brand positioning, maintain consistent brand messaging, and oversee initiatives that enhance brand recognition, reputation, and market differentiation
• Market Research and Analysis: Evaluate market trends, customer behavior, competitive activities, and industry developments to identify growth opportunities and inform strategic decisions
• Customer Acquisition and Retention: Develop marketing initiatives that attract qualified prospects, improve customer engagement, increase conversion rates, and support long-term customer loyalty
• Integrated Marketing Campaigns: Direct the planning and execution of digital, content, email, social media, public relations, and traditional marketing campaigns, as appropriate
• Marketing Performance Optimization: Establish performance metrics, analyze campaign results, and implement data-driven improvements to increase return on marketing investment
• Team Leadership and Development: Lead marketing directors, managers, and specialized teams while fostering collaboration, accountability, innovation, and professional development
• Budget and Resource Management: Develop marketing budgets, monitor expenditures, prioritize investments, and ensure resources are allocated effectively across marketing initiatives
• Cross-Functional Collaboration: Partner with sales, product management, customer operations, finance, and executive leadership to coordinate go-to-market strategies and support business growth
• Digital Marketing and Technology: Oversee the effective use of marketing automation platforms, customer relationship management (CRM) systems, analytics tools, and digital marketing technologies
• Product Marketing and Market Positioning: Collaborate with product teams to define value propositions, develop positioning strategies, support product launches, and communicate competitive advantages
• Strategic Partnerships: Identify opportunities for co-marketing, channel partnerships, industry events, and other initiatives that expand market reach and strengthen business relationships
• Executive Reporting: Present marketing performance, campaign effectiveness, market intelligence, budget utilization, and strategic recommendations to executive leadership

Skills

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• 20+ years of progressive experience in marketing, marketing strategy, brand management, or related business functions
• 8+ years of leadership experience managing marketing teams, departments, or cross-functional initiatives
• Demonstrated success developing and executing integrated marketing strategies that support measurable business growth
• Strong knowledge of digital marketing, brand development, market segmentation, customer acquisition, and campaign management
• Experience managing marketing budgets, performance metrics, and return on marketing investment
• Proficiency with marketing analytics platforms, CRM systems, and marketing automation tools
• Excellent strategic planning, analytical, communication, negotiation, and stakeholder management skills
• Ability to interpret complex market data and translate insights into effective marketing initiatives
• Proven ability to manage multiple priorities, lead organizational change, and deliver results in a dynamic business environment
• An MBA or relevant advanced degree

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