[Remote] Vice President of Product Marketing Strategy

Note: The job is a remote job and is open to candidates in USA. Saltire Capital Limited is hiring a Vice President of Product Marketing Strategy to develop and execute marketing initiatives that strengthen product positioning, market adoption, and revenue growth. The role leads product marketing strategy, market intelligence, go-to-market planning, customer value proposition development, and cross-functional execution.

Responsibilities

• Product Marketing Strategy: Develop and implement comprehensive product marketing strategies aligned with corporate objectives, product roadmaps, target customer segments, and revenue targets
• Go-to-Market Planning: Lead go-to-market strategy development for new product launches, feature releases, market expansions, and product portfolio initiatives
• Product Positioning and Messaging: Establish clear product positioning, value propositions, messaging frameworks, and differentiation strategies for key customer segments
• Market Research and Competitive Intelligence: Analyze market trends, customer preferences, industry developments, and competitor activities to identify opportunities and strengthen market positioning
• Customer Segmentation and Insights: Define target audiences, evaluate customer needs, and translate market research into actionable product marketing strategies
• Product Launch Management: Coordinate cross-functional launch plans, including marketing campaigns, sales enablement, communications, pricing inputs, and launch performance measurement
• Revenue and Market Growth: Develop strategies to increase product adoption, market penetration, customer acquisition, and expansion opportunities across existing and new markets
• Sales Enablement: Equip sales and account management teams with product messaging, competitive intelligence, positioning materials, and customer-facing resources
• Cross-Functional Leadership: Collaborate with product management, sales, engineering, customer success, finance, and corporate marketing to ensure alignment between product capabilities and market requirements
• Marketing Performance Measurement: Establish key performance indicators (KPIs) to evaluate product awareness, launch effectiveness, customer conversion, adoption, and marketing-generated revenue
• Pricing and Portfolio Strategy: Partner with product, finance, and commercial teams to assess pricing strategies, product packaging, portfolio positioning, and market competitiveness
• Strategic Communications: Oversee the development of product narratives, messaging guidelines, market-facing presentations, and thought leadership materials
• Team Development: Recruit, mentor, and lead product marketing directors and managers, establishing clear priorities, performance expectations, and professional development plans
• Budget and Resource Management: Manage product marketing budgets, prioritize strategic investments, and allocate resources to maximize business impact
• Executive Reporting: Present market insights, competitive assessments, product marketing performance, and strategic recommendations to executive leadership

Skills

• Bachelor's degree in Marketing, Business Administration, Product Management, or a related field
• 20+ years of progressive experience in product marketing, marketing strategy, go-to-market planning, or related commercial functions
• 8+ years of leadership experience managing product marketing teams or cross-functional strategic initiatives
• Demonstrated success developing product positioning, market segmentation, and integrated go-to-market strategies
• Strong understanding of product lifecycle management, customer acquisition, competitive differentiation, and market development
• Experience launching products, expanding market presence, and supporting revenue growth across multiple customer segments
• Proficiency in market research, competitive intelligence, marketing analytics, and CRM platforms
• Strong analytical, strategic planning, communication, presentation, and stakeholder management skills
• Ability to translate complex product capabilities into clear customer benefits and compelling market-facing messages
• Proven ability to influence senior stakeholders and lead cross-functional teams in a dynamic business environment
• An MBA or equivalent advanced degree

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