[Remote] Vice President, Paid Media

Note: The job is a remote job and is open to candidates in USA. Orchestra is seeking a Vice President, Paid Media to lead integrated, audience-first paid media strategies and client engagements across its portfolio. The role oversees campaigns from strategy through measurement, advises clients and internal teams, develops paid media staff, and helps grow the practice.

Responsibilities

• Lead paid media strategy across multiple client accounts, overseeing end-to-end, multi-channel campaigns across a diverse range of industries, audiences and objectives
• Develop audience-first, channel-agnostic paid media strategies, translating client business and communications goals into media approaches, channel recommendations, investment strategies and measurable KPIs
• Serve as a senior paid media counselor to clients and internal account leaders, confidently presenting recommendations, performance insights and proactive opportunities
• Oversee integrated media planning across channels including paid social, paid search, programmatic display/video, CTV, streaming audio, OOH, print, publisher partnerships and other emerging opportunities as appropriate to client objectives
• Guide teams through campaign planning, activation, optimization and measurement, ensuring work meets Orchestra’s standards for strategy, quality, accuracy and performance
• Review media plans, campaign setups, reporting and strategic deliverables, providing clear direction and actionable feedback to team members
• Manage, mentor and develop paid media team members, helping establish clear expectations, strengthen their strategic capabilities and support their career growth
• Partner with the Head of Paid Media on team structure, resourcing, workflow and operational best practices as the practice continues to grow
• Collaborate closely with colleagues across strategy, insights, creative, earned media, organic social, influencer and other Orchestra capabilities to develop integrated client solutions
• Partner with client and growth teams to identify organic growth and new business opportunities, contributing paid media strategy, scoping and recommendations to proposals and pitches
• Stay current on changes across advertising platforms, privacy and measurement, emerging media opportunities and industry best practices, translating developments into actionable guidance for clients and colleagues
• Help evolve Orchestra’s paid media products, processes, tools and points of view as the practice grows

Skills

• 10+ years of paid media experience, including significant experience developing and overseeing integrated, multi-channel media strategies
• Strong agency experience managing multiple clients, teams and competing priorities in a fast-paced environment
• Deep understanding of the paid media ecosystem, including paid social, search, and programmatic, with broader experience across channels such as CTV, streaming audio, OOH, print and publisher partnerships
• Experience developing strategies for both B2B and B2C audiences
• Demonstrated ability to translate business and communications objectives into audience, channel, investment and measurement strategies
• Strong client leadership skills and experience advising and presenting to senior-level client stakeholders
• Proven experience managing, mentoring and developing media professionals, with the ability to lead through both direct management and influence
• Strong understanding of campaign measurement, reporting and optimization, with the ability to turn data into clear insights and strategic recommendations
• Experience contributing to new business, organic growth, scoping and/or proposal development
• Excellent written and verbal communication skills and the ability to communicate complex media concepts clearly to both media and non-media audiences
• Collaborative, entrepreneurial leadership style with a demonstrated ability to work across disciplines and bring teams together around shared goals
• Strong judgment, organization and attention to detail, with the ability to navigate ambiguity and solve problems proactively
• Experience across multiple industries or client verticals strongly preferred

Benefits

• Vice Presidents are eligible for end of year bonuses based on firm, team and individual performance.
• Hybrid, three times per week based in the New York, NY, Boston, MA, or Washington, D.C. offices; remote candidates also considered (east coast hours).
• Opportunities for advancement and support to develop and grow.

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