[Remote] VP of Brand & Marketing Strategy

Note: The job is a remote job and is open to candidates in USA. Latium Consumer Brands is hiring a VP of Brand & Marketing Strategy to define and execute the company’s brand and marketing vision. The role leads brand positioning, integrated marketing plans, campaigns, and performance optimization while aligning strategy with business objectives and guiding the marketing team.

Responsibilities

• The VP of Brand & Marketing Strategy is a full-time, remote leadership role responsible for defining and executing the company’s overarching brand and marketing vision
• This role oversees brand positioning, messaging, and visual identity to ensure consistency across all channels and touchpoints
• Day-to-day responsibilities include leading development of integrated marketing plans, guiding brand campaigns, and monitoring performance metrics to optimize brand awareness and market impact
• The VP collaborates with cross-functional teams to align brand strategy with business objectives, manages marketing budgets, and mentors team members to drive high-quality execution
• This role also involves staying current on market trends, competitive activity, and customer insights to inform long-term strategic planning

Skills

• Demonstrated expertise in Brand Strategy and Brand Management to define, evolve, and protect the company's brand
• Experience driving Brand Awareness through multi-channel initiatives, campaigns, and consistent brand storytelling
• Strong background in Market Planning and Marketing to develop and execute data-informed go-to-market and growth strategies
• Proven leadership experience managing marketing teams, agencies, and cross-functional stakeholders
• Ability to analyze market, customer, and performance data to inform decisions and measure impact
• Excellent communication, presentation, and stakeholder management skills in a remote environment
• Track record of strategic thinking paired with hands-on execution in brand or marketing leadership roles
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Experience in high-growth, innovative, or digital-first organizations is beneficial
• Advanced degree is a plus

Benefits

• Remote leadership role

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