[Remote] VP of Product Marketing

Note: The job is a remote job and is open to candidates in USA. SJ TrAining is seeking a part-time VP of Product Marketing to lead product marketing across its training programs and services. The role develops and executes go-to-market strategies, aligns product value propositions with learner and corporate client needs, and supports revenue and growth objectives through cross-functional collaboration and campaign optimization.

Responsibilities

• The VP of Product Marketing is a part-time, remote role responsible for leading the product marketing function across SJ TrAining’s portfolio of training programs and services
• This role oversees development and execution of go-to-market strategies, including market analysis, positioning, messaging, and launch plans for new and existing offerings
• The VP will collaborate closely with product management, sales, and senior leadership to align product value propositions with learner and corporate client needs, and to support revenue and growth objectives
• Day-to-day activities include defining target segments, refining curricula and service narratives for different markets, creating sales enablement materials, and measuring campaign performance to optimize future initiatives
• The role also contributes to strategic planning, brand development, and ensures that marketing efforts reflect SJ TrAining’s commitment to inclusion, accessibility, and sustainable business practices

Skills

• Candidates should possess strong skills in Go-to-Market Strategy and Positioning (Marketing) to plan and execute effective product launches and market entry initiatives
• Candidates should possess solid Marketing expertise, including demand generation, brand management, and campaign oversight focused on digital and B2B environments
• Candidates should possess Product Management-related skills, such as understanding product lifecycle, defining value propositions, and collaborating on roadmap decisions
• Candidates should possess Sales-related skills, including partnering with sales teams, developing sales enablement tools, and supporting pipeline growth
• Relevant qualifications include experience in education, training, or HR tech sectors; proven leadership in product marketing at a senior level; and strong analytical and communication skills
• An advanced degree or equivalent experience in product marketing leadership is an advantage
• Additional beneficial qualifications include familiarity with e-learning platforms, knowledge of diversity and inclusion best practices, and experience working in remote, cross-functional teams
• A bachelor's degree in Marketing, Business, Communications, or a related field is preferred

Benefits

• Remote role

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