[Remote] VP of Sales

Note: The job is a remote job and is open to candidates in USA. Jona is an AI-powered gut microbiome health company. The VP of Sales will own revenue strategy and execution across healthcare practices, strategic accounts, and channel opportunities, while building a predictable sales engine and leading the team.

Responsibilities

• Develop and run a focused sales plan across priority segments, geographies, and channels, with clear goals, resource allocation, and accountability
• Personally source, advance, negotiate, close and activate high-value, multi-stakeholder opportunities while modeling excellent discovery, demo, follow-up, and deal management
• Establish disciplined pipeline generation, qualification, CRM hygiene, forecasting, territory design, sales stages, and weekly operating rhythms
• Grow adoption and test utilization among concierge medicine, functional medicine, longevity, GI, wellness, and other cash-pay healthcare practices
• Build relationships with senior clinical, operational, and commercial decision-makers at provider networks, health-tech companies, labs, and distribution partners
• Level up the effectiveness of the current organization. Mentor and coach the sales team
• Partner with marketing, clinical, science, and product teams to translate Jona’s differentiated technology and evidence into credible, effective messaging, demos, case studies, and objection handling
• Turn customer and market feedback into clear recommendations for pricing, packaging, product priorities, implementation, and the broader commercial roadmap
• Work closely with customer success and operations to ensure smooth onboarding, strong utilization, renewals, and account growth
• Build trust with customers, partners, industry leaders, and the broader market through conferences, events, and executive-level conversations

Skills

• 8+ years of B2B sales experience, including meaningful leadership experience in health tech, diagnostics, lab testing, digital health, or an adjacent healthcare category
• An interest in a player/coach role where you will be building the sales function and also being hands-on in sales
• A track record of meeting and exceeding ambitious revenue targets in a high-growth environment
• Demonstrated success selling complex, consultative solutions to healthcare executives, clinicians, practices, enterprise customers, and/or strategic partners
• Experience building a sales function, team, or repeatable process in an early-stage or scaling company
• Experience leading or managing a small team
• Strong command of pipeline management, forecasting, CRM systems, performance metrics, and data-driven decision-making
• The ability to translate complex science and technology into clear customer value
• Excellent negotiation, communication, coaching, and cross-functional collaboration skills
• High ownership, sound judgment, and comfort operating in a fast-moving, remote-first environment with limited bureaucracy
• A genuine interest in personalized health, the microbiome, and building products that help people make better-informed health decisions
• Experience in a small startup or company environment
• An existing network across functional medicine, concierge medicine, longevity, gastroenterology, wellness, or cash-pay healthcare
• Experience scaling both direct sales and strategic distribution or channel partnerships
• Experience with B2B2C, consumer health, at-home testing, or SaaS-enabled healthcare products

Benefits

• Performance-based incentive plan
• Meaningful equity package
• Company-subsidized medical, dental, and vision insurance
• Unlimited paid time off
• Remote-work flexibility
• Complimentary Jona test kits

Company Overview