[Remote] VP, Sales & Marketing/Chief Commercial Officer

Note: The job is a remote job and is open to candidates in USA. Ventaris Surgical is seeking an executive to build and lead its commercial function for an investigational ureteroscopic system ahead of launch. The role owns commercial strategy, market development, physician and KOL relationships, marketing, and sales infrastructure, while partnering with the CEO and cross-functional teams on launch readiness.

Responsibilities

• Define and continuously refine Ventaris's commercial strategy, target market segmentation, and positioning ahead of product launch, starting from clear, testable hypotheses and refining them with market and clinical data
• Own the commercial plan: revenue forecast, commercial budget, and the leading indicators that show early whether the launch is working
• Lead market research and competitive intelligence to sharpen product differentiation and pricing strategy
• Partner with clinical, regulatory, and reimbursement teams to shape a coverage and reimbursement strategy that supports commercial adoption, and own the economic value story for hospitals and ambulatory surgery centers, from value analysis committees to GPO and IDN contracting
• Build and nurture relationships with key opinion leaders (KOLs), early champions, and urologist advisory boards to inform product development, clinical evidence generation, and future adoption, in coordination with our clinical team, which leads investigator relationships
• Establish early relationships with distributors, GPOs, or strategic partners as appropriate to the market entry plan
• Develop the brand, messaging, and marketing strategy for the ureteroscopic system, including pre-launch physician education and awareness campaigns
• Build launch-readiness materials, including sales collateral, training materials, and trade show and conference presence
• Design the future sales organization: territory strategy, headcount plan, compensation and quota structure, and hiring plan for sales leadership, reps, and clinical specialists ahead of launch
• Design the limited market release: site-selection criteria, sequencing, and success measures
• Recruit, lead, and develop the field sales leadership team, including the field sales leader, and attract top urology sales talent as the organization scales
• Build CRM and sales-ops infrastructure that can scale as the company moves from development-stage to commercial-stage operations
• Represent the commercial perspective in cross-functional planning with R&D, clinical, and regulatory teams
• Partner with the CEO on board meetings and investor communications, presenting and defending the commercial plan, including during financings
• Thrive in ambiguity and bring structure to unstructured situations, proactively identifying what the company needs before being asked
• Wear multiple hats and take ownership across the full commercial spectrum, from KOL outreach to presenting go-to-market plans to leadership
• Build commercial infrastructure that is right-sized for today while positioned to scale as the company grows headcount, revenue, and complexity
• Bring a scrappy, get-it-done attitude while still maintaining the rigor and credibility that physicians, investors, and regulators expect

Skills

• 10+ years of sales and/or marketing leadership experience in medical devices, with direct experience in urology, endourology, or another minimally invasive surgical specialty
• A track record of launching a differentiated technology into an established, competitive category and winning share from well-resourced incumbents
• Prior experience in a startup or early-stage company, ideally building a commercial function ahead of a product's FDA clearance/approval
• Hands-on experience building a commercial plan from scratch: forecast, budget, territories, compensation and quotas, and launch metrics
• Strong grasp of medical device reimbursement, health economics, and the regulatory landscape affecting commercial launch timing
• Comfortable managing competing priorities and working independently without a large commercial team around you
• Clear, confident communicator who can represent Ventaris credibly with physicians, investors, and department heads
• Experience presenting and defending a commercial plan to a board and investors
• High integrity, sound judgment, and a genuine comfort with the ambiguity and pace that comes with working at a small, fast-moving company
• Demonstrated ability to handle confidential and sensitive commercial and company information with discretion
• Bachelor's degree required
• Direct experience in urology, endourology, or another minimally invasive surgical specialty strongly preferred
• Established relationships with, or credibility among, urologists and KOLs in the stone disease/endourology space is highly preferred
• MBA is a plus but not required
• Experience in the medical device, diagnostics, or broader life sciences sector, or another regulated industry
• Prior work at a venture-backed startup navigating the transition from development-stage to commercial-stage operations
• Familiarity with FDA-regulated environments and an understanding of how regulatory and development timelines affect commercial launch planning
• Hands-on experience building or optimizing CRM and sales-ops platforms in a startup context
• Experience commercializing a capital-plus-disposable system through hospital value analysis committees and ambulatory surgery centers

Benefits

• High impact from day one: we are a small team, and every role is mission-critical
• A rare moment to help define a new standard of care
• A low-ego, high-accountability culture grounded in collaboration, candor, and conviction

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