[Remote] VP/Director of Marketing

Note: The job is a remote job and is open to candidates in USA. The hiring client is a high-growth B2B SaaS organization serving regulated industries. The VP/Director of Marketing will build and lead the marketing function, owning strategy, demand generation, measurement, and cross-functional alignment to create a scalable growth engine.

Responsibilities

• Go-to-Market Strategy & Segmentation: Define ideal customer profiles (ICPs), target account priorities, and positioning across domestic and select international growth markets
• Demand Generation & Campaign Ownership: Own multi-channel demand programs across digital search, email, events, account-based marketing (ABM), and targeted campaigns to deliver qualified pipeline
• Market & Customer Insights: Build a repeatable customer feedback, win/loss, and competitive intelligence process to inform product messaging, positioning, and sales enablement
• Marketing Operations & Measurement : Establish transparent lead definitions, scoring models, and executive dashboards to measure marketing KPIs, conversion rates, customer acquisition economics, and pipeline attribution
• Content & Brand Storytelling: Create high-value thought leadership, customer success stories, and product positioning tailored to senior decision-makers in regulated sectors
• Cross-Functional Alignment: Partner with Sales, Product, and executive leadership to align pipeline targets, maintain customer feedback loops, and lead monthly business performance reviews
• Team & Resource Ownership: Direct external agency partners and marketing technologies, expanding the internal team as revenue and pipeline metrics scale

Skills

• 6+ years of progressive B2B SaaS marketing experience with a proven track record of owning demand generation, product marketing, and measurable pipeline growth
• Background marketing software into life sciences, clinical research, financial services, healthcare, governance, or related regulated sectors
• Proven capacity to architect a marketing function from an early foundation while maintaining the discipline to execute directly during initial growth stages
• Deep familiarity with pipeline reporting, funnel analytics, acquisition costs, and channel attribution, with experience presenting performance data to CEOs and investors
• Practical fluency with standard B2B marketing stacks, CRMs, automation platforms, search platforms, and reporting tools
• Exceptional verbal and written messaging skills capable of translating technical software workflows into compelling, credible narratives for enterprise buyers
• Experience within private equity-backed software environments or executing international GTM initiatives is highly desirable

Company Overview