Search Engine Marketing (SEM) Specialist – Google Ads & Lead Generation

BlueMint RN is a growing online nursing education company specializing in personalized NCLEX-RN, NCLEX-PN, and nursing school tutoring. We provide individualized tutoring, clinical judgment training, test-taking strategies, and innovative AI-powered learning tools to help nursing students succeed. As we continue expanding our tutoring team and educational platform, we're looking for an experienced Search Engine Marketing (SEM) Specialist who can help us build a predictable, scalable student acquisition system. Position Overview We are seeking a results-driven SEM Specialist with demonstrated experience managing profitable Google Ads campaigns and generating high-quality leads. Our primary objective is simple: acquire more qualified nursing students who convert into paying tutoring clients. We're not looking for someone who focuses solely on impressions, clicks, or traffic. We're looking for someone who understands how to turn advertising investments into measurable business growth. The ideal candidate will audit our existing Google Ads campaigns, identify opportunities for improvement, and develop a comprehensive strategy to increase student enrollment while optimizing our customer acquisition cost (CAC).

Key Responsibilities

• Conduct a comprehensive audit of existing Google Ads campaigns.
• Develop and manage high-intent Google Search campaigns targeting NCLEX tutoring, nursing school tutoring, and related educational services.
• Perform advanced keyword research and implement effective negative keyword strategies.
• Optimize keyword match types, bidding strategies, ad copy, and campaign structure.
• Improve lead quality by identifying and eliminating irrelevant or low-converting traffic.
• Implement and validate conversion tracking for inquiries, scheduled consultations, and paying students.
• Develop landing page optimization recommendations to improve conversion rates.
• Monitor cost per lead (CPL), customer acquisition cost (CAC), conversion rates, and return on ad spend (ROAS).
• Implement remarketing strategies where appropriate.
• Create weekly performance reports with actionable recommendations.
• Collaborate directly with the founder to develop and execute a scalable student acquisition strategy.

Required Qualifications

• Minimum 3 years of hands-on Google Ads campaign management experience.
• Demonstrated success generating qualified leads for service-based businesses.
• Strong expertise in Google Search Ads, keyword research, search terms, negative keywords, and bidding strategies.
• Experience with Google Ads conversion tracking and Google Analytics 4 (GA4).
• Ability to analyze campaign performance and make data-driven decisions.
• Strong understanding of landing page optimization and conversion rate optimization (CRO).
• Experience managing advertising budgets efficiently.
• Excellent communication skills and ability to explain campaign performance clearly.

Preferred Qualifications

• Experience in education, online tutoring, test preparation, or healthcare education marketing.
• Experience scaling small-business Google Ads campaigns.
• Google Ads certification.
• Experience with Google Tag Manager.
• Familiarity with CRM systems and lead-to-customer attribution.

What Success Looks Like Within the first 30–90 days, the successful candidate should be able to:

• Identify and correct significant inefficiencies in our Google Ads campaigns.
• Establish accurate tracking of qualified leads and paying student conversions.
• Improve the quality of incoming student inquiries.
• Develop a measurable strategy to reduce customer acquisition costs.
• Present a realistic roadmap for increasing monthly paying student enrollments.
• Help create a repeatable, scalable customer acquisition process.

Why Join BlueMint RN? BlueMint RN is a growing educational business with ambitious expansion plans, an evolving technology platform, and an expanding team of nursing educators. You'll work directly with the founder, have meaningful input into our marketing strategy, and play an important role in the company's growth. This position has the potential to expand as our business continues to scale. Pay: From $35.00 per hour Expected hours: 5.0 per week Work Location: Remote Apply To This Job