Senior Advanced Analytics & Customer Engagement Manager – Spearheading Data‑Driven Brand Strategy, Digital Campaign Optimization, Predictive Customer Insights, and Cross‑Functional Collaboration in a Remote‑First, Innovation‑Focused Culture at brighthush

About brighthush

Welcome to brighthush, the forward‑thinking analytics powerhouse that is reshaping how brands connect with audiences across healthcare, technology, and consumer markets. We blend rigorous data science with creative brand strategy to deliver measurable, scalable, and deeply human marketing solutions. Our remote‑first philosophy empowers talented professionals to work from anywhere in the United States while staying part of a vibrant virtual community. From all‑hands town halls to spontaneous virtual coffee breaks, we nurture curiosity, collaboration, and a relentless pursuit of excellence.

Why This Role Matters

In today’s hyper‑competitive marketplace, every touchpoint can make or break a brand. The ability to measure, predict, and optimize is no longer optional—it’s a strategic imperative. As the Senior Advanced Analytics & Customer Engagement Manager, you will serve as the critical bridge between data science, marketing, and sales. Your insights will shape next‑generation customer profiles, segmentation strategies, and predictive models that drive both short‑term campaign performance and long‑term brand equity. You’ll be the catalyst that turns raw data into actionable intelligence, ensuring every dollar invested in brand building delivers tangible ROI.

Key Responsibilities

• Advanced Analytics Leadership: Design, develop, and execute sophisticated analytical frameworks that inform brand planning, promotional resource allocation, and channel investment decisions across digital and traditional media.
• Cross‑Functional Collaboration: Act as the liaison between Marketing, Sales, and Product teams, translating analytical findings into actionable tactics that align with sales force call plans, both in‑person and virtual.
• Integrated Strategy Execution: Ensure seamless integration of marketing strategy into the sales force’s daily activities, including virtual calls, digital outreach, and telephone plans.
• Insight Communication: Translate complex analytical results into clear, concise reports and dashboards that are easily understood by stakeholders at all levels.
• Vendor & Partner Management: Evaluate and collaborate with third‑party digital agencies and analytical vendors, sharing best practices and ensuring high‑quality deliverables.
• Process Optimization: Establish and refine work habits that support the evolving needs of the therapeutic business function, driving efficiency and scalability.
• Campaign Analytics: Conduct in‑campaign analytics to monitor performance, recommend optimizations, and validate the impact of digital tactics such as email, banner, mobile, and alerts.
• Data Integration: Synthesize insights from disparate sources—market research, forecasts, consumer databases—to produce comprehensive, actionable recommendations.
• Strategic Forecasting: Build and maintain predictive models that forecast campaign outcomes, customer lifetime value, and market share shifts.
• Thought Leadership: Present findings at internal strategy sessions, client briefings, and industry conferences, positioning brighthush as a thought leader in analytics‑driven brand strategy.

Essential Qualifications

• Bachelor’s degree in Statistics, Data Science, Marketing Analytics, or a related field, with a minimum of 7 years of experience in advanced analytics.
• Master’s degree in a quantitative discipline, with at least 5 years of experience in analytics.
• Proven proficiency in developing, documenting, and communicating analytical plans to cross‑functional teams.
• Expertise in multivariate analysis, promotional responsiveness modeling, and predictive analytics.
• Hands‑on experience with R, Python, SAS, SQL, and advanced Excel functions.
• Strong presentation skills using PowerPoint and data visualization tools.
• Excellent interpersonal and stakeholder management abilities.
• Demonstrated ability to manage multiple projects simultaneously while meeting tight deadlines.

Preferred Qualifications

• Experience analyzing large, de‑identified patient claims datasets.
• Background in metabolic therapeutic areas such as Cardio‑Renal or Metabolic (e.g., Chronic Kidney Disease, Heart Failure).
• Previous work within a large pharmaceutical manufacturer or a comparable data‑rich environment.
• Familiarity with digital analytics platforms (e.g., Google Analytics, Adobe Analytics, Salesforce Marketing Cloud).
• Knowledge of regulatory compliance and data privacy standards relevant to healthcare analytics.

Core Skills & Competencies

• Analytical Rigor: Ability to design experiments, run statistical tests, and interpret results with precision.
• Digital Savvy: Passion for digital technology and a deep understanding of non‑personal marketing tactics.
• Strategic Thinking: Translate data insights into strategic business recommendations that drive growth.
• Communication Excellence: Convey complex analytical concepts in simple, actionable language.
• Collaboration & Influence: Work effectively with Marketing, Sales, and external partners to achieve shared goals.
• Project Management: Prioritize tasks, manage timelines, and deliver high‑quality outputs under pressure.

Career Growth & Learning Opportunities

At brighthush, continuous learning fuels innovation. As the Senior Advanced Analytics & Customer Engagement Manager, you will:

• Lead cross‑functional projects that expose you to new business domains and emerging technologies.
• Mentor junior analysts and contribute to the development of a high‑performance analytics team.
• Participate in industry conferences, webinars, and internal knowledge‑sharing sessions to stay ahead of market trends.
• Access a curated learning library, including courses on advanced machine learning, AI ethics, and digital marketing analytics.
• Be considered for leadership roles in analytics strategy, data science, or product management based on performance and interest.

Work Environment & Culture

brighthush’s remote‑first model means you can work from anywhere in the United States, supported by a robust virtual collaboration ecosystem. Our culture is defined by:

• Transparency: Open communication channels and regular town‑hall meetings.
• Innovation: A sandbox mentality that encourages experimentation and rapid prototyping.
• Inclusivity: Diverse teams that bring varied perspectives and drive better decision‑making.
• Work‑Life Balance: Flexible hours, generous paid time off, and a focus on mental health.
• Community: Virtual coffee breaks, hackathons, and volunteer initiatives that foster connection.

Compensation & Benefits

While specific figures are tailored to experience and market conditions, brighthush offers a competitive total rewards package that includes:

• Base salary commensurate with industry standards for senior analytics roles.
• Performance‑based bonuses tied to key metrics such as campaign ROI and predictive model accuracy.
• Health, dental, and vision insurance plans with employer contributions.
• 401(k) retirement plan with company match.
• Unlimited paid time off and flexible working hours.
• Professional development stipend and access to industry certifications.
• Employee wellness programs, including virtual fitness classes and mental health resources.

How to Apply

If you are a data‑driven strategist who thrives on turning numbers into narratives, we want to hear from you. Submit your resume, a cover letter outlining your most impactful analytics project, and any relevant portfolio pieces through the link below.

Apply to this role at brighthush

Join brighthush Today

Become part of a team that is redefining how brands connect with customers in the digital age. Your analytical expertise will shape the future of marketing strategy, drive measurable results, and create lasting value for our clients and stakeholders. If you are ready to elevate your career and make a tangible impact, apply now and help us illuminate the path to success.