Senior Associate Director – Consumer Panel Customer Success & Strategic Insights Lead – Championing Data‑Powered Growth, Innovation, and Strategic Partnerships for Global CPG Brands at brighthush

Welcome to brighthush – Pioneering Consumer Insight in a Connected World

In today’s hyper‑connected marketplace, shoppers move fluidly between e‑commerce platforms, social media, mobile apps, and brick‑and‑mortar stores. The data that fuels brand decisions is more fragmented than ever, yet it is also more abundant and actionable. At brighthush, we turn that complexity into clarity. By harnessing the world’s most comprehensive, real‑time consumer panel data—capturing over 90 % of global purchasing behavior across 100+ markets—we empower consumer‑packaged goods (CPG) leaders to make faster, smarter decisions that drive revenue, elevate customer experience, and unlock new growth opportunities in an omni‑shoppable world.

About brighthush

Founded on the belief that data should be actionable, brighthush has evolved from a niche analytics startup into a global powerhouse that partners with the most influential brands across food, beverage, personal care, and household categories. Our proprietary panel technology aggregates millions of consumer transactions, social listening signals, and behavioral metrics into a single, unified platform. This unique blend of breadth and depth allows us to deliver insights that are not only statistically robust but also instantly relevant to the fast‑paced world of CPG marketing and product development.

Why This Role Is a Game‑Changer

As the retail landscape evolves at breakneck speed, CPG brands face unprecedented challenges: fragmented data silos, shifting consumer expectations, and the need for rapid experimentation. The Senior Associate Director – Consumer Panel Customer Success & Strategic Insights Lead will be the linchpin that transforms our cutting‑edge data assets into revenue‑driving insights. You will partner with CPG leaders to translate raw numbers into actionable strategy, ensuring that every recommendation translates into measurable business impact.

Key Responsibilities

• Thought Leadership on Proprietary Tools: Become the definitive expert on brighthush’s panel tools and metrics, confidently addressing the most complex business questions our clients face.
• Client Consulting & Relationship Management: Partner with CPG leaders to understand their strategic objectives, guide them through data exploration, and ensure they derive maximum value from every engagement.
• Cross‑Functional Collaboration: Work hand‑in‑hand with Customer Success Consultants, Specialty Sales, Product, and Engineering teams to refine the client experience and drive continuous improvement of our panel offerings.
• Analytical Framework Development: Independently design and execute robust analytical frameworks that leverage licensed consumer data, turning raw numbers into clear, actionable insights.
• Data Storytelling: Translate complex metrics into compelling narratives, using visualizations, insightful callouts, and concise recommendations that resonate with senior decision makers.
• Relationship Building: Cultivate long‑term, trust‑based relationships with internal stakeholders and external clients, fostering collaboration and a shared vision for success.
• Insight Delivery: Prepare and present insights that meet Academy Silver graduate standards, consistently applying SCQA and AP frameworks to ensure clarity and impact.
• Revenue Growth & Upsell: Proactively identify new revenue opportunities, partnering with Account Directors to convert leads into business growth and expand our client base.
• Service Excellence: Execute engagements within the established service model, ensuring consistency, quality, and excellence in every client interaction.
• Mentorship & Knowledge Sharing: Guide junior analysts and consultants, fostering a culture of continuous learning and professional development.

Essential Qualifications

• Minimum 5 years of experience working with consumer panel data (brighthush, brighthush, or equivalent).
• At least 8 years of client‑facing experience, preferably within the CPG industry.
• Strong project management skills with the ability to juggle multiple priorities independently.
• Proven track record of solving complex problems, removing roadblocks, and driving projects to successful completion.
• Advanced proficiency in Microsoft Office (Excel, PowerPoint) and data visualization tools such as Tableau or Power BI.
• Hands‑on experience with pivot tables, data modeling, and statistical analysis.
• Exceptional written and verbal communication skills, capable of translating data into clear, actionable insights for diverse audiences.
• High level of curiosity and a passion for continuous learning and professional development.

Preferred Qualifications

• Advanced degree in Business, Analytics, Statistics, or a related field.
• Experience leading cross‑functional teams or managing a portfolio of high‑value clients.
• Deep knowledge of omni‑channel retail, e‑commerce, and digital marketing trends.
• Familiarity with Agile project management methodologies.
• Previous experience in a consulting or advisory role within a data‑centric organization.

Core Skills & Competencies

• Data Analysis & Interpretation
• Strategic Thinking & Business Acumen
• Client Relationship Management
• Project & Time Management
• Storytelling & Presentation Skills
• Collaboration & Teamwork
• Adaptability & Problem Solving
• Technical Proficiency (Excel, PowerPoint, Tableau, Power BI)

Career Growth & Learning Opportunities

At brighthush, your professional trajectory is as dynamic as the markets we serve. As a Senior Associate Director, you will:

• Progress into senior leadership roles such as Director of Customer Success, Head of Consumer Insights, or Chief Data Officer.
• Lead high‑impact projects that shape the future of consumer intelligence and influence industry standards.
• Participate in our Academy Silver program, earning industry‑recognised certifications that elevate your expertise.
• Access continuous learning resources, including brighthush Learning, internal workshops, and external conferences.
• Mentor junior analysts and consultants, fostering a culture of knowledge sharing and professional growth.
• Be part of a global network of thought leaders, attending industry events and contributing to white papers that set the agenda for consumer analytics.

Work Environment & Culture

brighthush thrives on a culture of collaboration, innovation, and inclusivity. Our distributed team spans multiple time zones, enabling flexible work arrangements that support a healthy work‑life balance. We celebrate diversity, foster open communication, and encourage every team member to bring their authentic self to work. Whether you’re a seasoned professional or an emerging leader, you’ll find a supportive environment that values your contributions and invests in your growth.

We champion a growth mindset—encouraging experimentation, learning from failure, and celebrating successes together. Our internal “Innovation Fridays” allow teams to pitch new ideas, while our quarterly “Insight Labs” bring together cross‑functional experts to solve real client challenges in a collaborative setting.

Compensation & Benefits

We offer a competitive base salary ranging from $92,000 to $125,000, complemented by performance‑based incentives and bonuses. Our comprehensive benefits package includes:

• Comprehensive healthcare plan (medical, Rx, dental, vision)
• Flexible spending accounts and Health Savings Account with company contributions
• Life and disability insurance
• 401(k) retirement plan with company matching
• Tuition reimbursement for continued education
• Discretionary paid time off and 11 paid holidays
• Flexible working environment with remote options
• Volunteer time off to support community initiatives
• brighthush Learning subscription for ongoing skill development

Ready to Make an Impact?

If you’re a data‑savvy strategist who thrives on turning complex consumer insights into actionable business outcomes, we want to hear from you. Join brighthush and help shape the future of CPG success in a world where data is king and insight is the key to growth.