Senior Associate Director, Product Management – Emerging Customer Experiences & Connected Commerce Strategy – Leading Innovation in Pet E‑Commerce at brighthush

About brighthush

brighthush is not just a pet‑care brand; it is the future of pet e‑commerce. From the first click on our website to the last wag of a happy dog, we design every touchpoint with one goal in mind: to make pet parenting effortless, joyful, and deeply rewarding. Our global community of pet parents trusts us for quality, convenience, and the peace of mind that comes from knowing their companions are cared for by a company that listens, learns, and delivers.

With a relentless focus on innovation, customer obsession, and operational excellence, brighthush has become synonymous with reliability and a deep understanding of the unique needs of pet families. Our mission is simple yet powerful: to exceed expectations at every interaction, ensuring that every pet parent feels supported, valued, and empowered to give their beloved companions the best possible care.

Why This Role Matters

The pet e‑commerce landscape is evolving at breakneck speed. Customers now expect a seamless, integrated experience that spans account management, purchasing, fulfillment, and post‑purchase support. The Senior Associate Director, Product Management – Emerging Customer Experiences & Connected Commerce Strategy will be the linchpin that turns this vision into reality. By translating customer insights, market signals, and business economics into a long‑term product vision, you will drive the creation of scalable, customer‑centric capabilities that set brighthush apart from the competition.

In this role, you will not only shape the future of our connected commerce platform—you will also influence the entire pet‑care ecosystem, ensuring that every pet parent’s journey is smooth, intuitive, and delightfully personalized.

Key Responsibilities

Product Strategy & Vision

• Own the end‑to‑end product strategy and roadmap for a comprehensive customer experience that includes account, purchase, fulfillment, and post‑purchase interactions.
• Develop a compelling, data‑driven vision that aligns with brighthush’s overarching business goals and long‑term technology strategy.
• Communicate the vision clearly to stakeholders across the organization, ensuring shared understanding and commitment.

Customer Discovery & Validation

• Leverage quantitative analytics, qualitative research, and direct customer feedback to uncover unmet needs and emerging trends.
• Design and execute pilots, experiments, and controlled tests to validate customer value, operational feasibility, and business impact.
• Iterate on concepts based on real‑world data, ensuring that solutions truly resonate with our diverse customer base.

Roadmap Development & Prioritization

• Create a transparent prioritization framework that balances customer impact, business value, complexity, feasibility, and economics.
• Manage trade‑offs, dependencies, critical paths, and product risks, keeping the roadmap agile yet focused.
• Regularly update stakeholders on progress, adjustments, and key milestones.

Cross‑Functional Product Delivery

• Mobilize a virtual, cross‑functional team—including Design, Engineering, Data Science, Analytics, Customer Care, Operations, Finance, Legal, and Marketing—to move initiatives from concept through launch and optimization.
• Facilitate effective collaboration, ensuring that each discipline contributes its expertise while staying aligned with the product vision.
• Champion a culture of experimentation, rapid iteration, and continuous improvement.

Scalable Product Architecture

• Partner with technical leaders to assess existing brighthush capabilities, determining where reuse, extension, or new investment is required.
• Review customer and technical designs, identify risks, and proactively drive mitigation strategies.
• Ensure that architecture decisions support long‑term scalability, performance, and maintainability.

Executive Communication & Alignment

• Produce crisp, data‑driven product documents—including vision statements, PRFAQs, business cases, and roadmap recommendations.
• Present complex product strategies and recommendations to senior leadership, translating technical details into business value.
• Build consensus and secure buy‑in for critical initiatives.

Measurement & Optimization

• Define success metrics across adoption, customer experience, revenue, cost‑to‑serve, and operational performance.
• Analyze results to determine whether solutions should scale, evolve, or be discontinued.
• Drive continuous improvement based on data insights.

Product Management Excellence

• Strengthen product‑development mechanisms, experimentation practices, delivery quality, and execution velocity across the initiative.
• Mentor and coach junior product managers, fostering a high‑performance product culture.
• Champion best practices in agile product development, requirements definition, and post‑launch optimization.

Essential Qualifications

• Bachelor’s degree or equivalent experience, with a minimum of 7+ years of product‑management experience in e‑commerce, marketplaces, platforms, or complex customer‑experience environments.
• Proven track record of owning a substantial product or portfolio of connected products from strategy and discovery through launch, measurement, and scale.
• Deep customer‑first mindset: ability to synthesize qualitative and quantitative research, anticipate unmet needs, and translate insights into clear, actionable product solutions.
• Strategic and analytical thinking: experience developing business cases, defining KPIs, designing experiments, evaluating economics, and making data‑informed investment decisions.
• Technical acumen: comfortable engaging in discussions around platform architecture, system integrations, data, technical dependencies, and build‑versus‑reuse trade‑offs.
• Strong communication and influence skills: excellent written and verbal communication, with a history of presenting complex product strategies to senior leadership.
• Cross‑functional leadership: demonstrated ability to align and influence teams without direct authority, balancing functional priorities with broader organizational goals.
• Product delivery expertise: experience with agile product development, requirements definition, customer and technical design reviews, testing, UAT, launch readiness, and post‑launch optimization.

Preferred Qualifications

• Experience with B2B, multi‑user commerce, account or platform products, payments, fulfillment, or other complex purchasing ecosystems.
• Background in building or scaling connected commerce experiences that integrate with third‑party services or ecosystems.
• Familiarity with pet‑care or related consumer‑facing industries.

Key Skills & Competencies

• Strategic Vision & Execution
• Customer‑Centric Design Thinking
• Data‑Driven Decision Making
• Agile Product Development
• Stakeholder Management & Influence
• Cross‑Functional Collaboration
• Technical Fluency & Architecture Insight
• Experimentation & Validation
• Risk Management & Prioritization
• Mentorship & Team Development

Career Growth & Learning Opportunities

At brighthush, your career trajectory is as dynamic as the products you build. As a Senior Associate Director, you will:

• Lead high‑impact initiatives that shape the future of pet e‑commerce.
• Collaborate with senior leaders across product, engineering, and business units, gaining exposure to strategic decision‑making.
• Mentor and coach emerging product talent, building a legacy of excellence.
• Participate in leadership development programs, workshops, and industry conferences.
• Explore cross‑functional projects that broaden your skill set and deepen your understanding of the entire customer journey.

Work Environment & Culture at brighthush

brighthush thrives on a culture of curiosity, collaboration, and continuous improvement. Our values are reflected in every aspect of our work:

• Customer Obsession – We put pet parents first, always seeking to exceed their expectations.
• Innovation & Experimentation – We encourage bold ideas, rapid prototyping, and data‑backed learning.
• Ownership & Accountability – Every team member takes responsibility for outcomes and drives results.
• Diversity & Inclusion – We celebrate diverse perspectives and foster an inclusive environment where everyone can thrive.
• Work‑Life Balance – Flexible schedules, unlimited PTO, and a supportive environment help you recharge and stay productive.

Compensation & Benefits

We offer a competitive total rewards package that reflects your expertise and the value you bring to brighthush:

• Base Salary – $166,000 – $265,000, commensurate with experience and location.
• Equity & Bonuses – New‑hire and annual equity grants, with potential eligibility for annual bonuses.
• 401(k) & Retirement Planning – Competitive matching and retirement planning resources.
• Health & Wellness – Comprehensive medical, Rx, vision, dental, life, disability, hospital indemnity, and critical illness coverage.
• Family & Personal Support – Parental leave, backup dependent care, flexible spending accounts, telemedicine, and an employee assistance program.
• Pet‑Friendly Perks – Pet adoption reimbursement, 10% off pet insurance, 20% off at brighthush.com, and other pet‑care discounts.
• Paid Time Off – Unlimited PTO (subject to manager approval), six paid holidays per year, and paid sick and family leave in compliance with local regulations.

How to Apply

If you are passionate about redefining the pet e‑commerce experience and ready to lead transformative initiatives at brighthush, we encourage you to apply today. Join us in creating a world where every pet parent feels supported, valued, and empowered to give their companions the best possible care.

Ready to take the next step? and become a part of the brighthush family.