Senior B2B Content & Customer Marketing Strategist – Leading Storytelling, Advocacy, SEO, and Thought Leadership to Propel brighthush’s Remote Public‑Sector Technology Vision

About brighthush

brighthush is a trailblazer in public‑sector technology, turning complex government challenges into elegant, data‑driven software solutions. Our mission is to empower agencies across the United States—and beyond—to streamline financial operations, elevate citizen engagement, and foster transparency. With a culture rooted in innovation, collaboration, and measurable impact, brighthush has become the trusted partner for public sector leaders who demand technology that works as hard as they do. We are not just building software; we are shaping the future of public services, one line of code and one story at a time.

Why brighthush is the Place to Grow Your Career

At brighthush, we believe that the best ideas come from people who are empowered to experiment, learn, and collaborate. As a remote‑first organization, we give you the freedom to work from anywhere in the United States while still feeling part of a vibrant, inclusive community. We invest heavily in your growth, well‑being, and professional development—because your success is our success. If you are passionate about storytelling, data‑driven marketing, and building lasting customer relationships, this role offers you the platform to shape the future of public‑sector technology.

Position Overview

We are seeking an experienced Senior Content & Customer Marketing Strategist to lead brighthush’s B2B content strategy, customer advocacy programs, and SEO initiatives. In this role you will partner with cross‑functional teams—including product, sales, and customer success—to create compelling narratives that resonate with government stakeholders, industry analysts, and end users. Your work will directly influence brand perception, lead generation, and customer retention, positioning brighthush as a thought leader in the public‑sector technology space.

Key Responsibilities

• Strategic Roadmapping: Craft a multi‑year content and advocacy roadmap that aligns with brighthush’s business objectives and emerging market trends. Translate high‑level goals into actionable, measurable plans that drive growth and customer engagement.
• Content Creation & Curation: Produce high‑impact white papers, case studies, blog posts, webinars, podcasts, and social media assets that showcase the value of our solutions. Curate third‑party content that reinforces our positioning and keeps our audience informed.
• Customer Advocacy: Design and execute programs that empower satisfied customers to share their success stories, including testimonial videos, reference calls, event panels, and user‑generated content. Build a community of brand ambassadors who champion brighthush’s mission.
• SEO & Analytics: Lead keyword research, on‑page optimization, technical SEO audits, and performance analysis to increase organic traffic and improve search rankings. Use industry‑standard SEO tools and analytics platforms to inform strategy and measure impact.
• Stakeholder Collaboration: Work closely with product marketing, sales enablement, and customer success to ensure consistent messaging across all touchpoints. Facilitate cross‑functional workshops to align on content themes and go‑to‑market plans.
• Editorial Excellence: Edit and proofread all content to maintain a high standard of clarity, tone, and brand voice. Develop style guides and content templates to streamline production and ensure brand consistency.
• Project Management: Prioritize competing initiatives, manage timelines, and coordinate with external vendors and agencies. Use project management tools to keep teams on track and deliver on schedule.
• Thought Leadership: Represent brighthush at industry conferences, webinars, and panel discussions to position our brand as a thought leader. Write op‑eds and contribute to industry publications to amplify our expertise.
• Data‑Driven Optimization: Continuously test and iterate content based on performance metrics, A/B testing, and customer feedback. Translate insights into actionable recommendations that improve engagement and conversion.
• Community Building: Foster an online community of government professionals through moderated forums, LinkedIn groups, and virtual events. Encourage knowledge sharing and peer support to strengthen brighthush’s ecosystem.
• Innovation & Experimentation: Lead “innovation sprints” where teams experiment with new content formats, emerging technologies, and creative storytelling techniques to keep brighthush ahead of the curve.
• Metrics & Reporting: Build dashboards and regular reports that track key performance indicators (KPIs) such as content reach, lead quality, conversion rates, and customer advocacy engagement.

Essential Qualifications

• 5–7+ years of proven experience in B2B content marketing, customer marketing, or a related field.
• Demonstrated success in building and executing content strategies that drive measurable business outcomes.
• Exceptional writing, editing, and storytelling skills, with a portfolio of published content.
• Strong interviewing techniques to extract insights from customers, executives, and subject‑matter experts.
• Hands‑on experience with content management systems, marketing automation platforms, and analytics tools.
• Deep understanding of the public‑sector landscape, including procurement processes, policy cycles, and stakeholder priorities.
• Proficiency in SEO best practices, keyword research, and on‑page optimization.
• Excellent project management skills, with the ability to juggle multiple initiatives and meet tight deadlines.
• Strong interpersonal skills and a collaborative mindset, capable of influencing cross‑functional teams.

Preferred Qualifications

• Experience working in a SaaS or technology company serving government or public‑sector clients.
• Background in public‑sector policy, public finance, or civic technology.
• Knowledge of advanced SEO techniques such as schema markup, structured data, and voice search optimization.
• Experience managing external agencies, freelancers, or content partners.
• Proficiency in data visualization tools (e.g., Tableau, Power BI) to create compelling dashboards.
• Fluency in additional languages commonly used in government communications.

Skills & Competencies

• Strategic Thinking: Ability to translate business goals into actionable content plans.
• Storytelling Mastery: Craft narratives that resonate with diverse audiences, from policymakers to technical stakeholders.
• Analytical Acumen: Use data to inform decisions, measure success, and optimize performance.
• Collaboration & Influence: Work effectively with product, sales, and customer success teams to align messaging.
• Adaptability: Thrive in a fast‑moving, remote environment and pivot quickly when priorities shift.
• Technical Proficiency: Comfortable with CMS, marketing automation, SEO tools, and analytics platforms.
• Leadership: Mentor junior team members and lead cross‑functional initiatives.

Career Growth & Learning Opportunities

At brighthush, your growth trajectory is built into the company’s DNA. As a Senior Content & Customer Marketing Strategist, you will have the chance to:

• Lead high‑visibility projects that shape the brand’s voice across the public‑sector ecosystem.
• Collaborate with senior executives and industry thought leaders, expanding your professional network.
• Take ownership of cross‑functional initiatives, positioning you for future leadership roles in marketing, product, or strategy.
• Participate in continuous learning programs, including certifications in SEO, content strategy, and data analytics.
• Contribute to brighthush’s internal knowledge base, sharing best practices and insights with the broader organization.

Work Environment & Company Culture

brighthush is a remote‑first, inclusive, and collaborative organization. Our culture is defined by:

• Flexibility: Work from anywhere in the United States with a flexible schedule that respects work‑life balance.
• Community: Regular virtual meetups, hackathons, and knowledge‑sharing sessions keep us connected.
• Innovation: We encourage experimentation and reward creative problem‑solving.
• Diversity & Inclusion: We celebrate diverse perspectives and foster an environment where everyone can thrive.
• Impact: Every project contributes to improving public services and making a tangible difference in communities.

Compensation, Perks, and Benefits

While specific figures are tailored to each candidate’s experience and role, brighthush offers a competitive compensation package that includes:

• Base salary commensurate with market rates for senior marketing roles in the public‑sector technology space.
• Performance‑based bonuses tied to content impact, lead generation, and customer advocacy metrics.
• Comprehensive health, dental, and vision insurance for you and your dependents.
• 401(k) plan with company match to support your long‑term financial goals.
• Generous paid time off, parental leave, and flexible vacation policies.
• Professional development stipend for courses, conferences, and certifications.
• Access to cutting‑edge marketing tools and platforms to support your work.
• Regular virtual team‑building events and occasional in‑person retreats.

How to Apply

If you are ready to lead brighthush’s content and customer marketing strategy, share your resume, portfolio, and a brief cover letter outlining why you’re the perfect fit for this role. We look forward to learning how your expertise can help us amplify our mission and drive meaningful change in the public sector.

Join brighthush Today

At brighthush, you’ll be part of a mission‑driven team that is redefining how technology serves government and citizens alike. Your storytelling, advocacy, and SEO expertise will shape the narrative that brings our solutions to life, builds lasting relationships, and positions brighthush as the go‑to partner for public‑sector innovation. If you’re excited to make an impact, grow your career, and work in a culture that values creativity, collaboration, and continuous learning, we encourage you to apply now and help us write the next chapter of our story.