Senior Business Analyst – Digital Customer Experience & UX Strategy – Remote (Full Time) – brighthush

About brighthush and the Digital Experience Landscape

At brighthush, we’re redefining how people interact with digital products. Our mission is to create seamless, intuitive experiences that empower customers to achieve their goals with confidence and delight. As a leading innovator in the digital transformation space, we blend cutting‑edge technology, data‑driven insights, and human‑centered design to deliver solutions that matter. Whether you’re a seasoned analyst or a rising star, you’ll find a culture that celebrates curiosity, collaboration, and continuous learning.

Why This Role Matters

We’re looking for a Business Analyst who can bridge the gap between business strategy, customer needs, and technology execution. In this role, you’ll partner with product managers, UX designers, developers, architects, and stakeholders across the organization to turn complex processes into intuitive digital experiences. Your work will directly influence how thousands of users interact with our products, shaping the future of customer engagement.

Key Responsibilities

• Customer Advocacy: Represent the voice of the customer throughout product discovery, design, and delivery. Use research, stakeholder interviews, and data analytics to surface pain points and uncover opportunities.
• Requirements Engineering: Elicit, analyze, document, and manage business and functional requirements. Translate insights into user stories, acceptance criteria, process flows, and test scenarios.
• Process & Journey Analysis: Map current and future state processes, workflows, and customer journeys. Identify simplification, automation, and improvement opportunities that enhance usability and operational efficiency.
• Digital Content & Workflow Management: Define and manage digital content, forms, notifications, and information structures within content management and workflow platforms.
• UX Collaboration: Work closely with UX designers and product teams to embed business and customer insights into interaction design, information architecture, wireframes, prototypes, and responsive/mobile‑first experiences.
• Facilitation & Workshops: Lead workshops, discovery sessions, and design sprints. Translate complex ideas into clear, actionable outcomes that resonate across business, technical, and customer perspectives.
• Automated Testing: Create, maintain, and execute automated tests using JSON and frameworks such as Playwright, Karate, or Selenium. Analyze results, partner with delivery teams, and drive defect resolution.
• Data‑Driven Decision Making: Leverage customer feedback, usability findings, behavioral data, and business metrics to evaluate and improve outcomes such as task completion, adoption, customer effort, accessibility, error reduction, and operational efficiency.

Essential Qualifications

• Bachelor’s degree in Business, Computer Science, or related field, or equivalent experience.
• 3+ years of experience in business analysis, product analysis, or process analysis, with at least 2 years supporting digital products, services, or customer‑facing applications.
• 2+ years of experience with automated testing platforms or tools such as Selenium, Tosca, Playwright, Postman, UFT, or similar technologies.
• Proven ability to work effectively in Agile delivery environments, including discovery, requirements elicitation, process and journey mapping, facilitation, stakeholder engagement, problem solving, and cross‑functional communication.
• Strong analytical mindset with a track record of translating complex business problems into clear, actionable solutions.
• Excellent written and verbal communication skills, with the ability to articulate ideas to both technical and non‑technical audiences.
• Experience using JSON and test automation frameworks to validate business requirements and user flows.
• Remote work experience with a reliable high‑speed internet connection. Must be located in the United States or Puerto Rico.
• Open to new tools, priorities, and continuous improvement.
• No sponsorship required at any point in the future.

Preferred Qualifications

• Experience applying human‑centered or user‑centered practices within business analysis, product delivery, process improvement, or digital transformation.
• Proficiency in customer or user research methods such as interviews, surveys, contextual inquiry, research synthesis, affinity mapping, personas, Jobs‑to‑Be‑Done, concept testing, usability testing, heuristic evaluation, or service blueprinting.
• Hands‑on experience with content management, workflow, or business process management platforms, including Contentful.
• Familiarity with design, prototyping, collaboration, or analytics tools such as Figma, FigJam, Miro, UserTesting, Adobe Analytics, Google Analytics, or comparable tools.
• Experience creating or executing test scenarios and using usability, quality, behavioral, or business results to support measurable customer and operational improvements.
• Commitment to diversity, equity, and inclusion, with a demonstrated ability to listen courageously, value diverse perspectives, and foster an inclusive environment.

Skills & Competencies

• Business Analysis & Requirements Management
• Process & Customer Journey Mapping
• Agile & Scrum Methodologies
• UX Design Collaboration (Interaction Design, Information Architecture, Wireframing, Prototyping)
• Automated Testing (JSON, Playwright, Karate, Selenium)
• Data Analysis & Insight Generation (Google Analytics, Adobe Analytics, UserTesting)
• Stakeholder Engagement & Facilitation
• Problem Solving & Decision Making
• Communication & Storytelling
• Continuous Learning & Adaptability

Career Growth & Learning Opportunities

At brighthush, we believe that growth is a shared journey. As a Business Analyst, you’ll have the chance to:

• Lead cross‑functional initiatives that shape product strategy and customer experience.
• Mentor junior analysts and contribute to the development of best practices.
• Participate in professional development programs, including certifications in Agile, UX, or data analytics.
• Attend industry conferences, webinars, and workshops to stay ahead of emerging trends.
• Explore lateral moves into product management, UX research, or data science roles.

Work Environment & Company Culture

Our remote‑first culture empowers you to work from anywhere in the United States or Puerto Rico while staying connected to a vibrant, collaborative community. We value:

• Flexibility: Choose the hours that best fit your life while meeting project milestones.
• Collaboration: Engage with diverse teams through virtual stand‑ups, design sprints, and knowledge‑sharing sessions.
• Innovation: Experiment with new tools, frameworks, and methodologies to solve real‑world problems.
• Diversity & Inclusion: Celebrate different backgrounds, ideas, and perspectives, fostering an environment where everyone can thrive.
• Well‑being: Access resources for mental and physical health, including wellness programs and employee assistance.

Compensation & Benefits

• Competitive Salary: $75,000 – $95,000 per year, commensurate with experience.
• Annual Bonus Opportunity: Performance‑based bonus aligned with company and individual goals.
• 401(k) Plan: 2% company contribution and 6% company match.
• Paid Time Off: Generous vacation, personal days, and paid holidays.
• Health & Wellness: Comprehensive medical, dental, and vision coverage.
• Professional Development: Reimbursement for certifications, courses, and conferences.
• Remote Work Resources: Stipend for home office setup and high‑speed internet.
• Employee Recognition: Regular awards and shout‑outs for outstanding contributions.

How to Apply

Ready to make a tangible impact on how customers experience digital products? Submit your resume and a brief cover letter outlining how your experience aligns with the responsibilities and qualifications above. We’re excited to learn how you can help brighthush continue to innovate and deliver exceptional customer experiences.

Join brighthush – Where Innovation Meets Impact

At brighthush, we’re building more than products; we’re building a future where technology serves people in meaningful ways. If you’re curious, collaborative, and passionate about solving real‑world problems, we want to hear from you. Apply today and become part of a team that values diversity, fosters growth, and celebrates success together.