Senior CRM Manager – Strategic Customer Engagement Architect & AI‑Powered Personalization Lead for Omnichannel Lifecycle Marketing at brighthush

Welcome to brighthush – Where Innovation Meets Service Excellence

At brighthush, we’re more than a home and business services provider; we’re a movement that redefines how customers experience repair, maintenance, and transformation of their living and working spaces. With a legacy of over forty years, we have become the trusted bridge between homeowners, business owners, and top‑tier local experts. Our mission is simple yet ambitious: to turn every service interaction into a memorable, data‑driven journey that fuels loyalty, repeat business, and sustainable growth.

Technology is the engine behind that transformation. By harnessing AI, advanced analytics, and omnichannel engagement, we empower our teams to deliver personalized, timely, and relevant experiences. As a Senior CRM Manager, you will be at the forefront of this mission, shaping the future of customer engagement across the entire lifecycle.

Why brighthush is the Ideal Stage for Your Next Career Milestone

• Strategic Impact: Your work will directly influence revenue, brand perception, and the long‑term partnership we build with every customer.
• Collaborative Ecosystem: Join cross‑functional squads—Brand, Analytics, Technology, Operations—and co‑create data‑driven, compliant, high‑impact campaigns.
• Leadership & Mentorship: Guide junior marketers, shape product roadmaps, and sit at the executive table as a senior leader.
• Hybrid Flexibility: Balance productivity and personal life with a hybrid schedule—office days (Mon‑Wed) at our Irving, Texas headquarters and remote work (Thu‑Fri).
• Competitive Rewards: Base salary of $60.00 per hour (W2) plus performance bonuses, equity options, and a comprehensive benefits package.
• Continuous Learning: Access to industry conferences, certifications, internal knowledge sharing, and a culture that celebrates curiosity.

Key Responsibilities – Your Day‑to‑Day Mission

As the Senior CRM Manager – Customer Engagement Architect, you will own the end‑to‑end lifecycle of our customer engagement strategy, ensuring every interaction is timely, relevant, and data‑driven. Your role will encompass the following core areas:

1. Customer Lifecycle Strategy & Execution

• Design, launch, and iterate lifecycle programs that guide customers from initial intake through service, repeat purchase, and long‑term retention.
• Map critical customer “moments” (e.g., service completion, renewal reminders, upsell opportunities) and translate them into actionable, measurable campaigns.
• Collaborate with Product and Service teams to align lifecycle touchpoints with service milestones and new feature releases.
• Develop a data‑driven framework for prioritizing lifecycle stages based on customer value, churn risk, and engagement potential.

2. Marketing Automation & Orchestration

• Build, launch, and continuously optimize automated journeys across email, SMS, push notifications, and emerging channels.
• Translate business requirements into campaign logic, segmentation rules, and workflow automations using brighthush’s proprietary platform and industry‑standard tools.
• Maintain and enhance existing journeys, ensuring scalability, reliability, and performance under peak volumes.
• Leverage dynamic content, personalized messaging, and AI‑driven decisioning to increase engagement and conversion rates.
• Execute segmentation and targeting strategies that elevate the customer experience and drive revenue.

3. Cross‑Functional Collaboration & Governance

• Partner with Brand, Analytics, Data, and Technology teams to ensure campaigns are compliant, data‑driven, and aligned with brand guidelines.
• Work closely with internal stakeholders to capture requirements, provide updates, and ensure seamless execution.
• Coordinate with external vendors or agencies that support campaign development and execution.
• Implement predictive and rules‑based decisioning to deliver hyper‑personalized experiences.
• Champion data governance, privacy compliance (GDPR, CCPA), and best practices across all touchpoints.

4. Performance Measurement & Optimization

• Monitor and report on campaign performance across key KPIs: delivery, open rates, click‑through rates, conversion, and revenue attribution.
• Lead A/B testing and experimentation initiatives to refine messaging, creative, and channel mix.
• Identify optimization opportunities and implement data‑backed improvements to boost ROI.
• Develop dashboards and real‑time analytics to provide actionable insights to stakeholders.
• Translate performance data into strategic recommendations for future campaigns.

5. Data & Martech Operations

• Ensure accurate audience segmentation, data hygiene, and campaign inputs.
• Collaborate with CRM and data teams to validate data flows, troubleshoot issues, and maintain data integrity.
• Maintain comprehensive documentation for campaigns, journeys, and operational processes.
• Drive continuous improvement of data pipelines, tagging strategies, and integration points.

6. Operational Execution & Quality Assurance

• Execute rigorous QA processes to guarantee accuracy, compliance, and brand consistency before launch.
• Manage campaign timelines, approvals, and deployment schedules.
• Champion operational best practices across marketing automation workflows.
• Facilitate knowledge transfer and training for cross‑functional teams.

Essential Qualifications – What We Expect

• 4–6+ years of experience in CRM, lifecycle marketing, or marketing automation.
• Hands‑on expertise building and executing campaigns on brighthush’s platform and other industry‑standard tools.
• Strong analytical mindset with the ability to interpret campaign performance and translate insights into action.
• Proven ability to manage multiple campaigns and priorities in a fast‑paced environment.
• Bachelor’s degree in Marketing, Business, or a related field.

Preferred Qualifications – Bonus Points

• Experience with AI‑driven decisioning, personalization engines, and predictive analytics.
• Familiarity with data‑privacy regulations (GDPR, CCPA) and best practices for compliance.
• Knowledge of the home and business services industry or similar B2C service sectors.
• Experience leading or mentoring a team of marketers or analysts.
• Proficiency in SQL, data visualization tools (Tableau, Power BI), and marketing automation platforms (e.g., Braze, Klaviyo, HubSpot).

Key Skills & Competencies – The DNA of Success

• Strategic Thinking & Visionary Leadership
• Data‑Driven Decision Making
• Project Management & Execution Excellence
• Cross‑Functional Collaboration & Influence
• Customer‑Centric Mindset
• Adaptability & Continuous Learning
• Strong Communication & Storytelling Abilities

Career Growth & Learning Opportunities – Your Path at brighthush

At brighthush, your career trajectory is designed to evolve with your ambitions. As a Senior CRM Manager, you will:

• Lead strategic initiatives that shape the future of customer engagement across the organization.
• Mentor junior marketers, fostering a culture of knowledge sharing and professional development.
• Collaborate with executive leadership to influence product roadmap and go‑to‑market strategies.
• Participate in industry conferences, webinars, and certification programs to stay ahead of emerging trends.
• Explore lateral moves into data science, product management, or digital transformation roles.

Work Environment & Culture at brighthush – Where Innovation Thrives

Our culture is built on three pillars: Innovation, Integrity, and Impact. We celebrate curiosity, encourage experimentation, and reward results. Our hybrid work model ensures that you can thrive in a collaborative office setting while enjoying the flexibility of remote work. We host regular team‑building events, hackathons, and community service initiatives that reinforce our commitment to both personal growth and social responsibility.

Compensation, Perks & Benefits – A Comprehensive Package

• Competitive hourly rate of $60.00 (W2) with performance‑based bonuses.
• Equity options to share in the company’s long‑term success.
• Health, dental, and vision insurance plans.
• 401(k) plan with company match.
• Generous paid time off, including vacation, sick leave, and holidays.
• Flexible work schedule (Mon‑Wed in office, Thu‑Fri remote).
• Professional development stipend and access to industry conferences.
• Wellness programs, gym membership discounts, and mental health resources.
• Employee referral bonuses and recognition programs.

How to Apply – Take the Next Step

Ready to elevate your career and help shape the future of customer engagement at brighthush? Submit your resume and a cover letter that highlights your experience with CRM, lifecycle marketing, and AI‑driven personalization. Tell us how you’ve turned data into actionable insights and delivered measurable results in a fast‑paced environment.

We look forward to discovering how your expertise can elevate the brighthush customer experience and drive our mission forward.