Senior Customer Advocacy & Marketing Operations Lead – Champion of Reference & Referral Programs, Customer Success Strategist, Brand Voice Amplifier, Growth Accelerator – Driving Loyalty, Expansion, and Exceptional Experience at brighthush

Welcome to brighthush – Where Data Meets Human Insight

At brighthush, we’re redefining the future of work by marrying advanced data science, artificial intelligence, and a people‑first philosophy. Our platform empowers leaders worldwide to unlock the full potential of their workforce through actionable insights, clear storytelling, and a culture of continuous learning. With a global community of tens of millions of professionals, we help organizations transform complex data into strategic decisions that drive growth, engagement, and retention.

Why brighthush is a Game Changer

In an era where talent is the most valuable asset, brighthush delivers the intelligence and insight that unlocks its true value. Trusted by Fortune 500s, fast‑growth startups, and everything in between, our platform is the go‑to solution for leaders who want to understand, develop, and retain their people. We champion continuous learning, challenge the status quo, and celebrate wins—big and small—while iterating relentlessly to stay ahead of the curve.

About the Role

As the Senior Customer Advocacy & Marketing Operations Lead, you will be the linchpin of brighthush’s reference and referral programs. You will partner closely with Customer Marketing Managers, Sales, Business Development, and Customer Success teams to orchestrate the end‑to‑end execution of advocacy initiatives, ensuring a seamless experience for both internal stakeholders and our valued customer advocates. Your meticulous coordination, data stewardship, and passion for customer experience will help us deliver exceptional value to our clients and partners. You will be the voice that turns data into stories, processes into opportunities, and advocates into ambassadors.

Key Responsibilities

• Reference Request Management
  • Receive, triage, and prioritize intake of customer reference requests from Sales, Business Development, and Customer Success teams.
  • Coordinate scheduling, documentation, and logistics for reference activities, ensuring all stakeholders are aligned and timelines are met.
  • Communicate status updates and timelines to internal teams and external advocates, maintaining transparency and trust.
  • Escalate prioritization or business exceptions to Customer Marketing Managers, ensuring timely resolution and minimal disruption.
  • Adhere to established reference fulfillment processes and guidelines, maintaining a high level of quality and compliance.
• Referral & Peer Review Program Support
  • Process and coordinate customer referrals and peer review requests, ensuring accurate routing and tracking.
  • Maintain routing records and document outcomes in the referral system.
  • Execute outreach campaigns for referral and peer review programs, leveraging segmentation and targeting to maximize engagement.
  • Track and report on referral activity metrics, providing actionable insights to improve program effectiveness.
  • Follow up on outstanding referrals under guidance from Customer Marketing Managers.
• Advocacy Data Stewardship
  • Maintain advocate records in advocacy systems and tools, ensuring data integrity and accessibility.
  • Update customer profiles, use cases, participation history, permissions, and preferences.
  • Conduct routine data audits to ensure accuracy and consistency across all advocacy databases.
  • Tag, segment, and manage advocacy databases for targeted outreach and program optimization.
  • Identify and flag potential data issues for resolution, collaborating with data teams as needed.
• Program Operations & Administrative Support
  • Support operational workflows for reference intake, referral routing, and advocate communications.
  • Maintain process documentation and supporting materials, ensuring clarity for all stakeholders.
  • Assist with reporting and administrative tasks related to advocacy programs.
  • Identify operational bottlenecks and recommend process improvements to increase efficiency.
  • Support user adoption and training for advocacy tools and systems, ensuring a smooth experience for all users.
• Advocate Communications & Experience
  • Coordinate communications with customer advocates regarding reference and referral activities.
  • Schedule, confirm, and send reminders for advocate participation, ensuring a positive experience.
  • Escalate advocate concerns or special requests to Customer Marketing Managers, ensuring timely resolution.
  • Support ongoing engagement initiatives directed by the marketing team, fostering a vibrant advocate community.

Success Metrics

• Timely and accurate processing of reference and referral requests.
• High accuracy and completeness of advocacy records.
• Strict adherence to processes, workflows, and service‑level expectations.
• Consistent, high‑quality communication with stakeholders and advocates.
• Effective collaboration with cross‑functional partners.
• Reliable execution of assigned operational and administrative responsibilities.

Essential Qualifications

• High school diploma or equivalent; bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• 1–2 years of experience in marketing operations, customer success, or program coordination.
• Strong organizational skills with a keen eye for detail and a passion for process excellence.
• Excellent written and verbal communication abilities, capable of crafting clear, concise messages for diverse audiences.
• Proficiency with CRM and marketing automation platforms, and a proven ability to learn new tools quickly.
• Ability to manage multiple priorities and meet tight deadlines in a fast‑paced environment.
• Self‑motivated, proactive, and collaborative mindset, with a track record of working effectively across teams.

Preferred Qualifications

• Experience in a SaaS or technology company’s marketing or customer advocacy function.
• Knowledge of customer reference and referral program best practices.
• Data‑driven mindset with experience in data quality audits, segmentation, and reporting.
• Familiarity with people‑first AI or workforce analytics tools.
• Project management certification (e.g., PMP, Scrum) or demonstrated project coordination experience.

Skills & Competencies

• Project & Program Management – ability to lead initiatives from concept to execution.
• Data Management & Quality Assurance – meticulous attention to data integrity.
• Stakeholder Engagement & Communication – building strong relationships across the organization.
• Process Improvement & Documentation – continuously refining workflows for greater efficiency.
• CRM & Marketing Automation Proficiency – comfortable navigating complex systems.
• Analytical Thinking & Problem Solving – turning data insights into actionable strategies.
• Adaptability & Continuous Learning – thriving in a dynamic, evolving environment.

Career Growth & Learning Opportunities

At brighthush, we invest heavily in your professional development. You will have access to:

• Mentorship programs with senior marketing, product, and customer success leaders.
• Regular training on the latest marketing automation, data analytics, and AI tools.
• Cross‑functional projects that expose you to product, sales, and customer success teams.
• Opportunities to lead new advocacy initiatives or process improvements, accelerating your impact.
• Clear career pathways to roles such as Senior Marketing Operations Manager, Customer Advocacy Lead, or Product Marketing Manager.

Work Environment & Culture

brighthush fosters a culture of inclusion, collaboration, and innovation. Our remote‑first model gives you the flexibility to work from anywhere in the United States while staying connected through:

• Weekly virtual team huddles and monthly all‑hands meetings.
• Digital collaboration tools that keep everyone in sync.
• Annual in‑person retreats and team‑building events.
• Open‑door leadership communication and transparent decision‑making.

Compensation & Benefits

We offer a competitive total‑compensation package that includes:

• Base salary range: $51,600 – $74,200 per year, commensurate with experience.
• Performance‑based bonus potential.
• Restricted stock unit awards as part of long‑term incentive plans.
• Comprehensive health, dental, and vision insurance.
• 401(k) plan with company match.
• Generous paid time off, parental leave, and flexible work arrangements.
• Wellness stipend, mental‑health resources, and employee assistance program.
• Continuous learning stipend for courses, certifications, and conferences.

How to Apply

Ready to make a tangible impact on how organizations empower their workforce? Submit your application through our careers portal: brighthush.com/careers. For any questions or accommodations during the application process, please contact [email protected].

Closing Statement

As the Senior Customer Advocacy & Marketing Operations Lead at brighthush, you will play a pivotal role in amplifying our customers’ voices and driving the success of our reference and referral programs. Your meticulous coordination, data stewardship, and passion for customer experience will help us deliver exceptional value to our clients and partners. If you thrive in a fast‑paced, collaborative environment and are eager to grow your expertise in customer advocacy, we encourage you to apply today and join the brighthush team.