Senior Customer Engagement & Lifecycle Marketing Manager – Architect of B2B Growth, Member Loyalty, and Data‑Driven Experience at brighthush

About brighthush

brighthush stands at the forefront of the research and advisory landscape, turning raw data into strategic gold for businesses worldwide. With a portfolio that spans technology, finance, healthcare, and consumer markets, we empower our clients to navigate complex ecosystems, uncover hidden opportunities, and accelerate growth. Our mission is simple yet powerful: transform information into impact. We do this by building deep, lasting relationships with our members, partners, and stakeholders, and by delivering insights that drive real, measurable change.

Why Join brighthush?

At brighthush, you’ll be part of a collaborative, forward‑thinking team that values curiosity, innovation, and a relentless focus on customer success. We champion a culture of continuous learning, provide access to industry‑leading tools, and encourage you to bring fresh ideas to the table. Whether you’re a seasoned marketer or an emerging leader, you’ll find a supportive environment where your contributions shape strategy, drive measurable results, and elevate the member experience.

Role Overview

As the Senior Customer Engagement & Lifecycle Marketing Manager, you will be the strategic architect and hands‑on executor of integrated campaigns that deepen member relationships, boost product adoption, and drive event attendance. Working closely with the Marketing Director and cross‑functional partners—including research, sales, content, design, social, and PR—you will own the end‑to‑end lifecycle of our engagement programs, from ideation to measurement and optimization.

Key Responsibilities

• Engagement Strategy & Campaign Planning – Craft and execute comprehensive marketing strategies that elevate research usage, accelerate product adoption, and increase event participation. Translate business objectives into actionable communication plans that resonate across email, webinars, digital channels, and more.
• Integrated Campaign Management – Lead the planning and execution of multi‑channel campaigns for new research releases, product launches, and core offerings. Ensure a cohesive go‑to‑market approach that aligns with brand voice and member expectations.
• Communication Calendar & Coordination – Build and maintain a dynamic communication calendar in sync with PR, social, sales, research, and other stakeholders. Coordinate release schedules, content cadences, and promotional activities to maximize reach and impact.
• Email & Lifecycle Marketing – Own the email strategy: audience segmentation, campaign objectives, send frequency, and timing. Build, QA, and schedule member emails, collaborating with content marketing to reflect brighthush’s brand voice.
• Deliverability & Database Hygiene – Optimize email deliverability, maintain clean data sets, and implement best practices to ensure maximum inbox placement and engagement.
• Testing & Optimization – Design and run A/B tests, analyze results, and apply insights to refine messaging, creative, and channel performance.
• Customer Insight & Personalization – Contribute to the development of customer personas and journey maps. Leverage customer intelligence data to identify trends, inform engagement strategies, and recommend new initiatives that drive relevance and value.
• Event Promotion & Execution – Plan and execute promotional campaigns for webinars and in‑person events across email, web, social, and PR. Create campaign briefs, coordinate with sales, research, events, and design teams, and drive registrants, leads, and appointments.
• Measurement & Reporting – Track, analyze, and report on campaign and engagement performance. Provide clear insights, actionable recommendations, and contribute to a KPI framework that benchmarks success and fuels continuous improvement.
• Cross‑Functional Collaboration – Build strong working relationships with research, sales, content, design, events, and other teams to ensure a seamless member journey. Partner with sales enablement to keep the sales team informed of upcoming campaigns and collateral.

Essential Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 6+ years of performance‑driven B2B marketing experience, ideally within research, SaaS, or membership‑based organizations.
• Proven track record in customer engagement and lifecycle marketing, with a deep understanding of retention strategies.
• Hands‑on experience with email marketing, audience segmentation, and campaign analytics.
• Proficiency with marketing and sales technology such as Salesforce, Gainsight, Pardot, Marketing Cloud, or similar automation tools.
• Strong project management skills and the ability to juggle multiple campaigns simultaneously while delivering on time.
• Analytical mindset: ability to interpret data, spot trends, and translate insights into actionable strategies.
• Excellent written and verbal communication skills, including copywriting, storytelling, and proofreading.
• Strong stakeholder management and a collaborative approach across departments.
• Customer‑centric, proactive, and adaptable working style, comfortable in a fast‑paced environment.

Preferred Qualifications

• Bilingual proficiency in French, Spanish, or German to support our diverse client base across North America and globally.
• Experience with advanced segmentation techniques, predictive analytics, and AI‑driven personalization.
• Background in research‑based marketing or advisory services.
• Knowledge of GDPR, CAN‑SPAM, and other email compliance regulations.

Skills & Competencies

• Strategic Thinking – Ability to translate business goals into actionable marketing plans.
• Data‑Driven Decision Making – Proficiency in using analytics to guide strategy and optimize performance.
• Creative Storytelling – Craft compelling narratives that resonate with diverse audiences.
• Technical Proficiency – Comfortable with marketing automation platforms, CRM systems, and analytics tools.
• Project Leadership – Manage timelines, resources, and cross‑functional teams effectively.
• Adaptability – Thrive in a dynamic environment with shifting priorities.
• Collaboration – Build strong relationships with internal and external stakeholders.

Career Growth & Learning Opportunities

At brighthush, we believe in nurturing talent and fostering career progression. As a Senior Customer Engagement & Lifecycle Marketing Manager, you will:

• Lead high‑impact initiatives that shape the future of our member experience.
• Mentor junior marketers and cross‑functional teammates, sharing best practices and industry insights.
• Participate in leadership development programs, workshops, and conferences to sharpen your skills.
• Explore opportunities to transition into broader marketing leadership roles, such as Director of Marketing or Chief Marketing Officer.
• Access a wealth of internal resources, including data science teams, content labs, and innovation hubs.

Work Environment & Culture

brighthush thrives on a culture of transparency, collaboration, and continuous improvement. Our remote‑first approach offers flexibility while maintaining a strong sense of community through:

• Weekly virtual town halls and cross‑departmental knowledge‑sharing sessions.
• Monthly hackathons and innovation challenges that encourage creative problem‑solving.
• Annual retreats that blend professional development with team bonding.
• Inclusive policies that celebrate diversity, equity, and belonging.

Compensation & Benefits

While specific figures vary based on experience and location, brighthush offers a competitive salary package that includes:

• Base salary commensurate with market standards for senior B2B marketers.
• Performance‑based bonuses tied to campaign KPIs and member engagement metrics.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off, including vacation, sick leave, and personal days.
• Flexible work arrangements and a fully remote work environment.
• Professional development budget for courses, certifications, and conferences.
• Employee wellness programs, including mental health resources and fitness stipends.
• Equity or stock‑option plans for eligible employees.

How to Apply

If you’re ready to lead transformative marketing initiatives, deepen member relationships, and drive measurable growth at a leading research and advisory firm, we want to hear from you. Submit your resume, a cover letter outlining your relevant experience, and any portfolio pieces that showcase your campaign successes.

Join brighthush – Where Insight Meets Impact

At brighthush, your work will directly influence how businesses across the globe make decisions, innovate, and thrive. You’ll collaborate with industry experts, leverage cutting‑edge technology, and contribute to a culture that values curiosity, integrity, and excellence. If you’re passionate about customer engagement, data‑driven marketing, and creating meaningful experiences, this is the role for you.

Apply today and become a pivotal part of brighthush’s mission to turn data into actionable insight and drive lasting value for our members.