Senior Customer Evidence & Sales Enablement Lead – Driving Credible Proof, Pipeline Velocity, and Revenue Growth for brighthush Enterprise Solutions

About brighthush

brighthush is more than a SaaS platform; we are a global catalyst for digital transformation. Our AI‑powered analytics, seamless multi‑product integration, and industry‑specific workflows empower enterprises to reimagine how they operate, grow, and innovate. We give sales teams the evidence they need to close deals faster, enable product teams to iterate with confidence, and provide customers with the proof that their technology investments deliver real value.

Our culture is built on curiosity, collaboration, and an unwavering focus on measurable impact. At brighthush, we don’t just deliver technology – we deliver the evidence that proves it works. That evidence is the backbone of our sales engine, the language of our marketing, and the proof of our product’s value to the world.

Role Overview

As the Senior Customer Evidence & Sales Enablement Lead, you will be the strategic steward of brighthush’s customer‑proof ecosystem. Your mission is to create, curate, and champion the evidence that fuels our managed sales motion—case studies, ROI analyses, video testimonials, peer reviews, and competitive validation. You will partner with Sales, Customer Success, Campaign Enablement, and Product teams to ensure that the right proof reaches the right buyer at the right moment, driving pipeline velocity, win rates, and ultimately, revenue growth.

Why This Role Matters

In today’s complex B2B landscape, buyers rely less on brand promises and more on credible, data‑driven proof from peers who have walked the same path. Your work will protect customer trust, provide buyers with accurate, compelling evidence, and move deals forward. You will be the editorial authority on what constitutes a great customer story, setting the creative and editorial bar while delegating execution to trusted agency partners.

Key Responsibilities

• Advocate Identification & Outreach – Collaborate with account teams to identify high‑impact advocates, coordinate outreach, manage consent and approvals, and record participation preferences to prevent customer fatigue.
• Creative & Editorial Leadership – Define the creative vision and editorial standards for all evidence assets. Maintain an up‑to‑date taxonomy, ensure freshness, and guarantee discoverability across the asset library (case studies, ROI studies, video testimonials, peer/G2 reviews, customer voice, competitive proof).
• Sales Content Library Management – Own the organization of assets within platforms such as Highspot, Seismic, or DocSend. Categorize by deal stage, customer profile, vertical, and product; enforce freshness standards; and proactively surface content gaps.
• Sales‑Marketing Feedback Loop – Facilitate recurring feedback sessions with sellers to understand their needs, assess content performance in live deals, and prioritize new evidence initiatives.
• Proof Deployment & Utilization Tracking – Ensure the right proof reaches the right seller at the right deal stage. Track evidence utilization by account executive and deal stage to close adoption gaps.
• Attribution & Reporting – Partner with Marketing Operations to build campaign attribution and reporting in Salesforce, measuring evidence’s influence on pipeline, win rate, and sales‑cycle velocity.
• Performance Reporting – Provide monthly performance reports to Sales and Marketing, highlighting evidence impact on pipeline acceleration and maintaining a rolling pipeline of customers at each stage of evidence development.
• Thought Leadership & Knowledge Sharing – Represent brighthush at industry events, webinars, and internal workshops, sharing best practices in customer evidence and sales enablement.
• Cross‑Functional Collaboration – Work closely with Product, Engineering, and Customer Success to surface new product features, success stories, and use cases that can be turned into evidence assets.
• Agency & Vendor Management – Build and maintain relationships with creative agencies, video production houses, and data analytics vendors to ensure high‑quality output on schedule and within budget.

Essential Qualifications

• 8+ years of experience in B2B content marketing, customer marketing, or sales enablement—ideally spanning all three disciplines.
• Proven track record of building and operating a customer evidence, case‑study, or advocacy program that sellers actively use in live sales cycles.
• Deep understanding of complex B2B sales cycles and the specific evidence required at each stage—from discovery and evaluation to procurement and legal review.
• Hands‑on experience partnering with account executives and SDRs to produce commercially effective content and enablement tools.
• Creative and editorial expertise with a keen eye for compelling storytelling and credible social proof. Ability to set the bar, write briefs, direct agency partners, and edit to a high standard—without personally producing every asset.
• Strong analytical mindset with the ability to translate data from Salesforce and content platforms into actionable insights.
• Excellent communication and collaboration skills, capable of building trust with cross‑functional teams and external partners.
• Project management experience, juggling multiple stories, stakeholders, and agency partners while meeting tight deadlines.

Preferred Qualifications

• Proficiency with sales content platforms such as Highspot, Seismic, or DocSend.
• Experience with Salesforce campaign attribution, pipeline reporting, or related revenue analytics—capable of linking content performance to business outcomes.
• Background supporting enterprise or managed sales motions in a SaaS environment.
• Experience developing customer proof for AI products, workflow solutions, or multi‑product platform adoption.
• Familiarity with G2 or other peer‑review programs, and with GEO/customer‑voice strategy.
• Collaboration with Marketing Operations, Campaign Enablement, or Marketing Data Science on content attribution and sales‑content analytics.
• Experience creating evidence for priority verticals such as marketing & creative, architecture & engineering, or construction.
• Knowledge of advanced content personalization technologies and AI‑driven storytelling tools.

Skills & Competencies

• Strategic Thinking – Ability to align evidence initiatives with broader sales and marketing objectives.
• Project Management – Manage multiple stories, stakeholders, and agency partners simultaneously while meeting tight deadlines.
• Analytical Acumen – Translate data from Salesforce and content platforms into actionable insights.
• Communication & Collaboration – Build trust with cross‑functional teams and external partners.
• Creative Judgment – Evaluate creative concepts and editorial content to ensure they resonate with target audiences.
• Adaptability – Thrive in a fast‑moving environment, pivoting priorities as market dynamics shift.
• Leadership & Mentorship – Guide junior team members and agency partners, fostering a culture of continuous improvement.
• Technical Proficiency – Comfortable with content management systems, analytics tools, and basic video editing workflows.

Career Growth & Learning Opportunities

At brighthush, your impact will be directly tied to revenue, giving you unparalleled visibility into the sales engine. You will work alongside senior Sales and Marketing leaders, gaining mentorship and exposure to strategic decision‑making. Opportunities for growth include:

• Transitioning to a Director of Customer Evidence or Customer Success Enablement role.
• Leading cross‑functional initiatives that shape product positioning and go‑to‑market strategy.
• Developing expertise in AI‑driven content personalization and advanced analytics.
• Participating in industry conferences, speaking engagements, and thought‑leadership projects.
• Mentoring emerging talent in the evidence and enablement space.
• Contributing to the evolution of brighthush’s content strategy and platform roadmap.

Work Environment & Culture

brighthush champions a hybrid work model that balances remote flexibility with in‑office collaboration. Our culture is rooted in:

• Transparency – Open communication channels and data‑driven decision making.
• Innovation – Encouraging experimentation and continuous improvement.
• Diversity & Inclusion – A welcoming environment where diverse perspectives drive better outcomes.
• Well‑being – Comprehensive health benefits, mental‑health resources, and a focus on work‑life balance.
• Community – Regular virtual and in‑person team gatherings, hackathons, and volunteer opportunities.
• Learning Culture – Access to internal knowledge bases, external courses, and a generous learning stipend.

Compensation & Benefits

brighthush offers a competitive total rewards package designed to attract top talent and recognize high performance:

• Base salary range: $142,800 – $193,200 CAD (adjusted for market and experience).
• Performance‑based bonus structure tied to evidence impact metrics.
• Equity options to share in brighthush’s growth.
• Health, dental, and vision coverage.
• Flexible paid time off and parental leave.
• Professional development stipend and access to industry certifications.
• Annual wellness stipend and on‑site fitness resources.
• Technology stipend for remote work setup.
• Employee referral bonus program.

How to Apply

Ready to shape the future of customer proof at brighthush? Submit your resume, a cover letter detailing your experience with evidence programs, and a portfolio of relevant work (case studies, ROI reports, or video testimonials). We look forward to exploring how your expertise can elevate our sales enablement engine and drive measurable revenue growth.