Senior Customer Insights Analyst – Retail Analytics & Category Strategy – Brighthush

Introduction: Join Brighthush and Shape the Future of Retail

Brighthush is a forward‑thinking leader in the retail and consumer goods sector, dedicated to delivering exceptional customer experiences through data‑driven insights and innovative category strategies. Our team thrives on curiosity, collaboration, and a relentless pursuit of excellence. As we expand our footprint across the United States, we’re looking for a talented Customer Insights Analyst to join our dynamic analytics squad in St. Louis Park, MN. If you’re passionate about turning complex data into actionable business strategies and want to work in a culture that values creativity, diversity, and continuous learning, Brighthush is the place for you.

Why Brighthush?

• Impactful Work: Your analyses will directly influence product launches, merchandising plans, and sales strategies that reach millions of consumers.
• Collaborative Environment: Work alongside seasoned marketers, sales leaders, and supply‑chain experts in cross‑functional teams.
• Growth & Development: Access to internal training programs, mentorship, and opportunities to move into senior analytics, product management, or strategic roles.
• Inclusive Culture: We celebrate diverse perspectives and foster an inclusive workplace where every voice is heard.
• Competitive Compensation: A comprehensive package that includes base salary, performance bonuses, health benefits, and a generous 401(k) match.

Key Responsibilities

As a Customer Insights Analyst at Brighthush, you will be the analytical backbone of our retail strategy. Your day‑to‑day tasks will include:

• Retail Sell Sheet Development: Create compelling, data‑rich sell sheets that highlight product performance, market trends, and strategic recommendations for the sales team.
• Scorecard Management: Maintain and update dynamic scorecards that track key performance indicators (KPIs) across categories, regions, and time periods.
• Syndicated Data Analysis: Extract, clean, and analyze third‑party market research to uncover consumer behavior patterns, competitive positioning, and growth opportunities.
• Category Growth Planning: Collaborate with category managers to develop actionable plans that drive sales, margin, and market share.
• Space Management & Plan‑ograms: Work with the merchandising team to optimize store layouts, plan‑ograms, and shelf space allocation for new and existing products.
• Seasonal Initiative Support: Provide analytical support for seasonal campaigns, ensuring that promotions, displays, and inventory levels align with forecasted demand.
• Insight Reporting: Produce regular and ad‑hoc reports that translate complex data into clear, concise insights for senior leadership.
• Process Improvement: Identify opportunities to streamline data collection, reporting, and analysis workflows.

Essential Qualifications

• BA/BS in Marketing, Business Analytics, Economics, Statistics, or a related field (MBA preferred).
• 3+ years of experience in retail analytics, category management, or consumer insights.
• Proficiency in Microsoft Office Suite, especially Excel (advanced formulas, pivot tables, VBA) and PowerPoint.
• Strong analytical mindset with the ability to synthesize large datasets into actionable insights.
• Excellent written and verbal communication skills; comfortable presenting findings to senior stakeholders.
• Experience with data visualization tools (Tableau, Power BI, or similar) is a plus.
• Familiarity with retail metrics such as sell‑through, margin, inventory turns, and category share.
• Detail‑oriented, organized, and able to manage multiple projects simultaneously.

Preferred Qualifications

• Experience working with syndicated data providers (e.g., Nielsen, IRI, Euromonitor).
• Knowledge of plan‑ogramming software (e.g., JDA, SAP, or equivalent).
• Background in consumer behavior research or psychographic segmentation.
• Project management experience, including cross‑functional collaboration.
• Advanced statistical skills (R, Python, SAS, or SPSS).

Core Skills & Competencies

• Analytical Thinking: Ability to dissect complex problems and develop data‑driven solutions.
• Strategic Vision: Translate insights into long‑term business strategies.
• Communication: Articulate findings clearly to both technical and non‑technical audiences.
• Collaboration: Work effectively with sales, marketing, merchandising, and supply‑chain teams.
• Adaptability: Thrive in a fast‑paced, evolving retail environment.
• Attention to Detail: Ensure accuracy and integrity of data and reports.
• Time Management: Prioritize tasks and meet tight deadlines.

Career Growth & Learning Opportunities

At Brighthush, we believe in nurturing talent and providing clear pathways for advancement. As a Customer Insights Analyst, you will:

• Progress to senior analyst or lead analyst roles, overseeing larger projects and mentoring junior analysts.
• Transition into category management, product strategy, or business development positions.
• Participate in cross‑functional leadership programs that expose you to executive decision‑making.
• Attend industry conferences, webinars, and internal workshops to stay ahead of retail trends.
• Benefit from a tuition reimbursement program for advanced degrees or certifications (e.g., Certified Analytics Professional).

Work Environment & Culture

Brighthush fosters a collaborative, inclusive, and energetic workplace. Our office in St. Louis Park is designed for creativity and teamwork, featuring open spaces, breakout rooms, and a relaxed dress code. We celebrate successes with team lunches, quarterly retreats, and community service initiatives. Our leadership team is approachable, and we encourage open dialogue, feedback, and continuous improvement.

Compensation & Benefits

While specific figures vary by experience and role, Brighthush offers a competitive total rewards package that includes:

• Base salary commensurate with experience.
• Annual performance bonus potential.
• Health, dental, and vision insurance.
• 401(k) plan with company match.
• Paid time off, holidays, and sick leave.
• Flexible work arrangements, including hybrid options.
• Employee wellness programs and gym membership discounts.
• Professional development budget and tuition reimbursement.

How to Apply

Ready to bring your analytical expertise to a company that values insight, innovation, and impact? Click the link below to submit your application and join the Brighthush team.

Apply to Brighthush Today

Closing Statement

At Brighthush, we’re not just building a business; we’re shaping the future of retail. If you’re driven by data, passionate about consumer insights, and eager to collaborate with a team that rewards creativity and results, we want to hear from you. Join us and turn insights into action, strategy into growth, and data into a competitive advantage.