Senior Customer Insights & Category Strategy Lead – AI‑Powered Merchandising Champion Driving Data‑Driven Decisions for Global Health Innovation at brighthush

About brighthush

brighthush is a trailblazer in the health and wellness arena, seamlessly weaving together pharmacy, retail, and digital health to forge a holistic ecosystem that places personalized, compassionate care at the heart of every interaction. With a global footprint that spans continents and a portfolio ranging from over‑the‑counter solutions to cutting‑edge digital therapeutics, brighthush is redefining how people experience health. Our mission is simple yet powerful: simplify health care one person, one family, and one community at a time.

Why brighthush is the Destination for Visionary Talent

At brighthush, we don’t just offer jobs – we offer a purpose‑driven journey where every team member can shape the future of health. Our culture is built on four pillars: Collaboration, Continuous Learning, Innovation, and Impact. We empower our people to ask bold questions, experiment with emerging technologies, and translate insights into tangible outcomes that touch millions of lives.

When you join brighthush, you’ll find:

• Access to world‑class data science and AI labs that turn raw data into actionable intelligence.
• A cross‑functional environment where merchandising, marketing, finance, and product teams work hand‑in‑hand.
• Transparent communication channels that ensure every voice is heard.
• Flexible work arrangements that respect your work‑life balance.
• Opportunities to lead global initiatives that influence industry standards.

Position Overview

The Senior Customer Insights & Category Strategy Lead is the linchpin between data and strategy, partnering with the Merchandising team to drive category and sub‑category excellence. You will transform complex research assets into clear, actionable narratives that inform pricing, assortment, and promotional decisions. By harnessing advanced analytics, AI tools, and deep consumer understanding, you will keep brighthush ahead of market trends and deliver unmatched value to our customers.

Key Responsibilities

• Insight Synthesis & Enablement: Mine, analyze, and synthesize insights from leading research platforms, turning raw data into decision‑ready narratives that resonate across the organization.
• Agent Bank Development: Build and maintain category‑specific agent banks, capturing insights from category and sub‑category buyers, store brand buyers, and competitive private‑label buyers.
• Competitive Benchmarking: Continuously evaluate store brands against competitors, delivering scalable insights that shape assortment, pricing, and promotional strategies.
• Strategic Storytelling: Translate complex data into compelling stories that influence stakeholders across merchandising, marketing, finance, and executive leadership.
• Cross‑Functional Collaboration: Partner with merchandising, marketing, product, and analytics teams to align insights with business objectives and product roadmaps.
• Vendor Management: Oversee relationships with external research vendors, ensuring high‑quality data collection, timely delivery, and cost‑effective solutions.
• Program Leadership: Own end‑to‑end insight projects, from scoping and design to execution and reporting, while managing timelines, budgets, and stakeholder expectations.
• Continuous Improvement: Identify gaps in current research assets, recommend new data sources, and implement AI‑driven tools to enhance insight generation.
• Thought Leadership: Represent brighthush at industry conferences, webinars, and internal forums, sharing best practices and emerging trends in consumer insights.
• Mentorship & Knowledge Transfer: Coach junior analysts and cross‑functional teammates on research methodologies, data interpretation, and storytelling techniques.

Essential Qualifications

• Minimum 7 years of experience in consumer research, category strategy, or a related field, with a proven track record of delivering actionable insights that drive business outcomes.
• Expertise in both qualitative and quantitative research methodologies, including survey design, focus groups, ethnography, and data mining.
• Strong analytical skills, with proficiency in statistical analysis, data visualization, and advanced Excel functions.
• Strategic mindset capable of connecting disparate data sources to uncover overarching themes and trends.
• Exceptional communication and storytelling abilities, able to present complex findings in a concise, persuasive manner to both technical and non‑technical audiences.
• Demonstrated experience managing research vendors and internal research teams, ensuring high‑quality deliverables on time and within budget.
• Proficiency in PowerPoint, Word, and Excel; familiarity with data visualization tools such as Tableau, Power BI, or Looker is a plus.
• Ability to work independently, prioritize multiple projects, and thrive in a fast‑paced, collaborative environment.
• Occasional travel may be required to meet with vendors, partners, or cross‑functional teams.

Preferred Qualifications

• Background in Consumer Packaged Goods (CPG) or retail, with a deep understanding of category dynamics and merchandising best practices.
• Experience in a complex, matrixed organization, collaborating with multiple stakeholder groups across the business.
• Knowledge of AI and machine learning applications in consumer insights, such as natural language processing for sentiment analysis.
• Prior experience building and maintaining agent banks or similar data repositories.
• Advanced degrees (MBA, MS in Marketing, Statistics, or related field) are highly desirable.

Skills & Competencies

• Data‑Driven Decision Making
• Strategic Thinking & Planning
• Advanced Analytical & Statistical Skills
• Storytelling & Presentation Excellence
• Project & Program Management
• Vendor & Stakeholder Relationship Management
• Adaptability & Continuous Learning
• Team Collaboration & Influence
• Technical Proficiency in AI & Machine Learning Tools

Career Growth & Learning Opportunities

At brighthush, we invest in your professional journey. As a Senior Customer Insights & Category Strategy Lead, you will have access to:

• Leadership development programs that sharpen your strategic and operational capabilities.
• Cross‑functional projects that expose you to merchandising, marketing, finance, and technology teams.
• Mentorship from senior leaders who are passionate about data‑driven innovation.
• Opportunities to lead high‑impact initiatives, such as AI‑powered insight platforms or global research programs.
• Access to industry conferences, workshops, and certifications to keep you at the forefront of consumer research trends.
• Regular hackathons and innovation challenges that encourage creative problem‑solving.
• Clear career pathways to Director of Insights, Head of Category Strategy, or Chief Insight Officer roles.

Work Environment & Culture

brighthush is built on a foundation of inclusion, collaboration, and purpose. Our culture encourages:

• Open dialogue and transparent communication across all levels.
• A commitment to work‑life balance, with flexible work arrangements and generous paid time off.
• Community engagement initiatives, including volunteer days and health‑education outreach.
• A focus on sustainability, ensuring that our operations and products contribute positively to the planet.
• Regular town‑hall meetings where ideas are shared and celebrated.
• Access to state‑of‑the‑art wellness resources, including on‑site fitness centers and mental health support.

Compensation & Benefits

We offer a competitive total rewards package that reflects your expertise and the value you bring to brighthush. The base salary range for this role is approximately $82,940 to $182,549 annually, depending on experience, education, and geographic location. In addition to base pay, you may be eligible for:

• Performance‑based bonuses and incentive programs.
• Equity awards that align your success with the company’s long‑term growth.
• Comprehensive health, dental, and vision coverage for you and your family.
• Retirement savings plans with company matching.
• Wellness programs, including gym memberships, mental health resources, and health coaching.
• Paid time off, holidays, and flexible scheduling options.
• Professional development budget for courses, certifications, and conferences.
• Relocation assistance for qualified candidates.

How to Apply

If you are ready to lead the next wave of data‑driven merchandising at brighthush, we encourage you to apply today. Join a team that values curiosity, innovation, and a shared commitment to improving health outcomes for millions of customers worldwide.