Senior Customer Insights Manager – Strategic Analytics & Consumer Research Lead for Retail & Health Innovation at brighthush: Driving Data‑Driven Category Strategy & AI‑Powered Consumer Insights

About brighthush

brighthush is at the forefront of the health and wellness revolution, blending cutting‑edge data science with a heartfelt commitment to community. Our mission is simple yet ambitious: to make personalized, accessible, and compassionate health solutions a seamless part of everyday life. We bring together a vibrant mix of data scientists, marketers, product strategists, and frontline health professionals, all united by a single purpose—simplifying health care for every individual, every family, and every community.

When you join brighthush, you become part of a culture that prizes curiosity, collaboration, and bold thinking. We celebrate diverse perspectives, encourage continuous learning, and reward innovation that drives real impact. Whether you’re a seasoned analyst or a fresh talent eager to make a difference, brighthush offers a platform where your insights shape the future of health and retail.

Position Overview

The Senior Customer Insights Manager is the linchpin between data and strategy for our Merchandising team. In this role, you will unlock the hidden stories behind consumer behavior, translate complex data into actionable strategies, and empower brighthush to stay ahead of market trends. Your focus will be on synthesizing existing research assets—Simile, Mintel, Kantar—and building a robust, AI‑driven agent bank that fuels category strategy across our retail portfolio.

As the primary insights partner, you will:

• Serve as the go‑to subject matter expert for consumer research and category strategy.
• Translate research findings into clear, decision‑ready insights that drive merchandising decisions.
• Develop and maintain category‑specific agent banks within Simile, covering buyers, store brands, and competitive private‑label players.
• Leverage AI and advanced analytics to create scalable, repeatable insights that accelerate time‑to‑market.
• Collaborate cross‑functionally with Merchandising, Marketing, Product, and Data Science teams to align insights with business objectives.

Key Responsibilities

Insight Synthesis & Enablement

• Mine and synthesize insights from Simile, Mintel, Kantar, and internal data sources to answer merchant‑driven category questions.
• Produce concise, visually compelling reports and dashboards that distill complex data into actionable recommendations.
• Maintain a living library of insights that can be quickly accessed by stakeholders across the organization.

Agent Bank Development

• Create and manage category‑specific agent banks, including category and subcategory buyers, brighthush store brand buyers, and competitive private‑label buyers.
• Model buyer behavior and store brand performance to enable consistent evaluation of brighthush store brands relative to competitors.
• Use AI and machine learning techniques to identify emerging trends, consumer pain points, and growth opportunities.

Strategic Partnership

• Serve as a trusted advisor to Merchandising leaders, providing insights that shape category strategy, assortment planning, and pricing decisions.
• Collaborate with cross‑functional teams to integrate insights into product development, marketing campaigns, and supply chain optimization.
• Present findings to senior leadership, translating data into compelling narratives that influence strategic direction.

Research Vendor Management

• Identify, evaluate, and manage relationships with external research vendors to ensure high‑quality, cost‑effective insights.
• Oversee project scoping, deliverable timelines, and quality assurance for commissioned research.
• Maintain a deep understanding of industry best practices and emerging research methodologies.

Essential Qualifications

• Minimum 7 years of experience in consumer research, analytics, or market intelligence, with a proven track record of delivering insights that drive business outcomes.
• Expertise in both qualitative and quantitative research methods, including survey design, focus groups, ethnography, and data mining.
• Strong analytical skills with proficiency in statistical software (e.g., SPSS, SAS, R, Python) and data visualization tools (e.g., Tableau, Power BI).
• Strategic mindset capable of connecting disparate data sources to uncover actionable insights.
• Exceptional storytelling and presentation skills—able to translate complex data into clear, persuasive narratives for diverse audiences.
• Independent program management experience, including project scoping, timeline management, and stakeholder coordination.
• Excellent communication skills, with the ability to collaborate effectively across teams, vendors, and senior leadership.
• Willingness to travel occasionally to meet with vendors, partners, or cross‑functional teams.

Preferred Qualifications

• Experience in the Consumer Packaged Goods (CPG) or retail sector, particularly in category management or merchandising.
• Background working with research vendors or within a market research firm.
• Experience navigating complex, matrixed organizations and building relationships across multiple partner groups.
• Advanced proficiency in PowerPoint, Word, and Excel for creating polished deliverables.
• Familiarity with AI and machine learning applications in consumer insights.

Skills & Competencies

• Data‑driven decision making: Ability to transform raw data into strategic insights.
• Critical thinking: Evaluate assumptions, identify gaps, and propose innovative solutions.
• Communication: Articulate findings clearly to both technical and non‑technical audiences.
• Collaboration: Work seamlessly with cross‑functional teams and external partners.
• Project management: Lead initiatives from concept through execution while managing resources and timelines.
• Adaptability: Thrive in a fast‑paced, evolving environment with shifting priorities.

Career Growth & Learning Opportunities

At brighthush, your career trajectory is shaped by your ambition and the impact you create. As Senior Customer Insights Manager, you will:

• Lead high‑impact projects that influence company strategy and product roadmap.
• Mentor junior analysts and contribute to building a world‑class insights function.
• Access continuous learning resources, including workshops, certifications, and industry conferences.
• Participate in cross‑functional leadership programs designed to broaden your skill set and prepare you for executive roles.
• Benefit from a culture that rewards innovation, encourages experimentation, and celebrates success.

Work Environment & Culture

brighthush is built on the principles of inclusion, curiosity, and impact. Our workplace is:

• Collaborative – open communication channels and cross‑team initiatives.
• Innovative – a sandbox for testing new ideas, backed by data and technology.
• Inclusive – a diverse workforce where every voice is heard and valued.
• Flexible – hybrid work options, flexible hours, and a focus on work‑life balance.
• Purpose‑driven – a mission that aligns with personal values and societal impact.

Compensation & Benefits

We offer a competitive total rewards package that reflects your expertise and the value you bring to brighthush:

• Base Salary: $82,940.00 to $182,549.00 annually, commensurate with experience, education, and geographic location.
• Bonus & Incentives: Eligibility for performance bonuses, short‑term incentive programs, and commission structures aligned with business goals.
• Equity Award Program: Participation in brighthush’s equity award program, providing long‑term ownership and alignment with company success.
• Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your family.
• Paid Time Off: Generous vacation, sick leave, and personal days to support well‑being.
• Retirement Savings: 401(k) plan with company match to help secure your future.
• Wellness Programs: On‑site fitness facilities, mental health resources, and wellness challenges.
• Professional Development: Reimbursement for certifications, courses, and conferences.
• Other Perks: Employee discounts, flexible work arrangements, and a supportive community of peers.

How to Apply

If you’re ready to lead transformative insights that shape the future of health and retail, we’d love to hear from you. Submit your application through our careers portal and join a team that values innovation, collaboration, and impact.

Apply Now

Application Deadline

We will close the application window on October 22, 2026. Early applications are encouraged to ensure a timely review.

Equal Opportunity Statement

brighthush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws.