Senior Customer Marketing & Advocacy Lead – Driving Enterprise Voice, Building Reference Program Excellence, Crafting Market‑Proof Storytelling, and Accelerating Customer Success at brighthush
About brighthush
brighthush is a trailblazing SaaS scale‑up that is redefining how finance and operations teams around the world automate their core processes. Our agentic platform empowers enterprises to eliminate manual work, orchestrate end‑to‑end workflows, and unlock productivity gains of 5‑ to 10‑fold. With more than 550 enterprise customers and 1,300+ projects already deployed, we are the go‑to solution for top‑tier enterprises that demand autonomy, control, and measurable results.
Founded in Switzerland and headquartered on Zürich’s Bahnhofstrasse, brighthush has grown into one of the fastest‑growing SaaS companies in Europe. We are now expanding aggressively into North America and other global markets, while remaining a majority employee‑owned organization. Our growth investor, also named brighthush, provides strategic support and capital to accelerate our next phase of innovation and market penetration.
At brighthush, we believe that autonomous operations are the new standard for modern enterprises. Our mission is simple: help businesses remove manual work from their core processes so that work runs smoothly, with greater control and significant productivity gains. If you are passionate about customer success, storytelling, and turning real business outcomes into compelling market proof, you’ll thrive here.
Industry Landscape
The enterprise software market is undergoing a seismic shift. Traditional ERP and finance systems are being replaced by modular, cloud‑native solutions that deliver real‑time insights and automation. Companies are no longer satisfied with “good enough” – they demand measurable ROI, seamless integration, and the ability to pivot quickly in a volatile business environment. brighthush sits at the intersection of this transformation, offering a platform that not only automates processes but also provides the data and analytics needed to prove value to stakeholders.
Why Join brighthush?
brighthush is more than a product; it’s a movement toward autonomous, data‑driven operations. By joining our team, you’ll:
- Shape the voice of a rapidly expanding SaaS brand that is redefining enterprise automation.
- Collaborate with cross‑functional leaders in product, sales, and customer success to create stories that resonate with C‑suite decision makers.
- Lead the design and execution of a world‑class reference program that showcases real business outcomes.
- Enjoy a culture that values experimentation, continuous learning, and employee ownership.
- Benefit from a competitive compensation package, equity, and a comprehensive benefits suite.
Key Responsibilities
As the Senior Customer Marketing & Advocacy Lead, you will be the strategic driver behind all customer‑centric marketing initiatives. Your day‑to‑day focus will include:
- Voice & Messaging Strategy: Develop and refine the enterprise voice that communicates brighthush’s value proposition across all channels, ensuring consistency and relevance to finance and operations leaders.
- Reference Program Leadership: Build and scale a reference program that identifies, nurtures, and showcases high‑impact customer success stories. Manage the end‑to‑end process from case selection to production and distribution.
- Storytelling & Content Creation: Craft compelling narratives that translate complex data into clear, market‑proof stories. Produce whitepapers, webinars, podcasts, and social media content that highlight customer ROI.
- Customer Advocacy & Community Building: Foster a vibrant community of advocates who share insights, provide testimonials, and participate in joint marketing initiatives.
- Cross‑Functional Collaboration: Partner with Sales Enablement, Product Marketing, and Customer Success to align messaging, gather insights, and ensure that marketing assets support the entire customer journey.
- Data‑Driven Optimization: Leverage analytics to measure the impact of marketing programs, iterate on tactics, and report ROI to senior leadership.
- Thought Leadership & Events: Represent brighthush at industry conferences, webinars, and roundtables, positioning the brand as a thought leader in autonomous operations.
- Team Leadership & Mentorship: Mentor junior marketers, foster a culture of creativity, and drive professional development within the marketing team.
Essential Qualifications
We’re looking for a seasoned marketing professional who brings a blend of strategy, execution, and customer obsession:
- 10+ years of experience in B2B marketing, with at least 5 years in a senior or lead role focused on customer advocacy or reference programs.
- Proven track record of building and scaling reference programs that deliver measurable business outcomes.
- Deep understanding of the enterprise software landscape, especially in finance, operations, and automation.
- Exceptional storytelling skills, with a portfolio of high‑impact content (case studies, whitepapers, videos, podcasts).
- Strong analytical mindset: ability to interpret data, derive insights, and translate them into actionable marketing strategies.
- Experience working in fast‑paced, high‑growth SaaS environments; startup or scale‑up experience is a plus.
- Excellent communication skills in English; additional languages are a bonus.
- Leadership experience: ability to inspire, coach, and manage a diverse marketing team.
Preferred Qualifications
These qualifications will set you apart and help you thrive in this role:
- Experience in the finance or operations technology space.
- Background in product marketing or sales enablement.
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools (e.g., Tableau, Looker).
- Knowledge of customer success metrics and the ability to collaborate closely with CS teams.
- Experience with global marketing campaigns and multi‑regional teams.
- Prior experience in a majority employee‑owned company or a culture that values equity and ownership.
Skills & Competencies
Success in this role requires a blend of hard and soft skills:
- Strategic Thinking: Ability to see the big picture and translate it into actionable marketing plans.
- Creative Storytelling: Craft narratives that resonate with C‑suite audiences and translate data into compelling stories.
- Project Management: Lead multiple initiatives simultaneously, ensuring on‑time delivery and high quality.
- Data Literacy: Comfortable working with metrics, dashboards, and A/B testing to drive decisions.
- Collaboration & Influence: Work effectively with cross‑functional teams and influence stakeholders at all levels.
- Adaptability: Thrive in a dynamic environment where priorities shift quickly.
- Customer‑First Mindset: Deep empathy for customer pain points and a passion for delivering value.
Career Growth & Learning
At brighthush, your career trajectory is as dynamic as our product roadmap. We offer:
- Clear promotion paths from Senior Lead to Director and beyond.
- Regular mentorship from senior leaders across product, sales, and engineering.
- Access to industry conferences, workshops, and advanced training programs.
- Opportunities to lead cross‑functional initiatives that shape the company’s strategic direction.
- Encouragement to experiment, fail fast, and iterate—your ideas can become company‑wide initiatives.
Work Environment & Culture
brighthush is built on a foundation of autonomy, transparency, and ownership. Our culture is defined by:
- Employee Ownership: Majority employee‑owned structure means your voice matters and your contributions directly impact the company’s success.
- Remote‑First Flexibility: Work from anywhere while staying connected through weekly virtual town halls, hackathons, and quarterly in‑person retreats.
- Diversity & Inclusion: A vibrant, multicultural team that celebrates diverse perspectives and fosters belonging.
- Continuous Learning: Monthly lunch‑and‑learn sessions, access to learning platforms, and a generous budget for certifications.
- Fun & Collaboration: Regular team‑building activities, hack days, and a culture that balances high performance with enjoyment.
Compensation & Benefits
While specific figures vary based on experience, we offer a competitive total rewards package that includes:
- Base salary commensurate with market rates for senior marketing leaders.
- Performance‑based bonus structure tied to key marketing metrics and company growth.
- Equity grants that align your success with the long‑term value of brighthush.
- Comprehensive health, dental, and vision insurance plans.
- Flexible paid time off, parental leave, and wellness stipends.
- Retirement savings plan with company match.
- Technology stipend for remote work setup and continuous learning.
How to Apply
Ready to lead the next wave of customer advocacy and storytelling at brighthush? Submit your resume, a cover letter that showcases your most impactful marketing initiative, and any relevant portfolio pieces. We’re excited to hear how you’ll help us amplify the voice of our customers and drive market‑proof success stories.
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