Senior Customer Marketing Manager – Expansion, Adoption & Advocacy Lead at brighthush

About brighthush

brighthush is a trailblazing technology company that is redefining the way organizations discover, evaluate, and hire top technical talent. With a mission to create a more inclusive and equitable hiring ecosystem, brighthush delivers a cutting‑edge platform that streamlines technical interviews, reduces bias, and empowers hiring teams to make data‑driven decisions. Our solution is trusted by leading enterprises worldwide, enabling them to scale their hiring efforts while ensuring fairness and consistency across every interview.

As a rapidly growing SaaS organization, brighthush is on the lookout for a visionary and hands‑on Senior Customer Marketing Manager who can transform our installed base into a reliable source of expansion revenue and a vibrant community of brand advocates. If you thrive in a fast‑paced, collaborative environment and have a passion for turning customer insights into high‑impact marketing programs, we want to hear from you.

Why brighthush?

• Impactful Work: Your initiatives will directly influence revenue growth, customer retention, and brand perception.
• Growth Opportunities: We champion internal mobility and provide continuous learning resources, including mentorship, conferences, and skill‑building workshops.
• Inclusive Culture: Diversity, equity, and inclusion are woven into our DNA. We celebrate different perspectives and foster a safe space for all voices.
• Competitive Compensation: We offer market‑aligned salaries, equity, and a comprehensive benefits package that supports your well‑being.
• Remote‑Friendly: Work from anywhere while staying connected to a global team that values collaboration and autonomy.

Key Responsibilities

As the first customer marketer at brighthush, you will own the end‑to‑end customer marketing strategy and execute it with a builder‑and‑doer mindset. Your role spans the entire customer lifecycle, from onboarding to expansion, and you will collaborate closely with Sales, Customer Success, Product Marketing, Campaigns, and Demand Generation.

1. Drive Expansion Pipeline

• Self‑Serve to Enterprise Upsell: Own the upgrade motion, scaling the pilot into a continuous, data‑driven program that nurtures self‑serve customers toward enterprise plans.
• Enterprise Expansion Programs: Design one‑to‑many expansion initiatives in partnership with Expansion Sales, including cross‑sell, upsell, targeted nurtures, and sales‑ready offers.
• Campaign Adaptation: Work with Campaigns to tailor major launches for existing customers, ensuring they receive the right story at the right moment.
• Sales Enablement: Provide Expansion Sales with precise timing, messaging, and assets to act on signals generated by your programs.
• EMEA Localization: Allocate ~15% of your effort to localize expansion and lifecycle programs for EMEA customers, adapting messaging, timing, channels, and events.

2. Fuel Adoption with Customer Success & Product Marketing

• Lifecycle Programs: Build onboarding and feature‑adoption email sequences, customer webinars, and launch communications that help customers realize value quickly.
• Feature‑Launch Campaigns: Collaborate with Product Marketing to translate new features into customer‑centric campaigns that drive usage.
• Journey Design: Create and implement lifecycle journeys in our marketing automation platform, working with Marketing Ops on complex builds and attribution.
• Data Foundation: Partner with Marketing Ops and Customer Success to develop segments and scoring models that determine who receives which program and when.

3. Build Our Advocacy Engine

• Advocacy Program: Launch and manage a customer advocacy program that identifies speakers for events, case studies, references, and referrals.
• Case Studies & Stories: Produce compelling customer case studies that showcase real‑world impact.
• Review Program: Drive a structured review program on platforms such as G2 to strengthen our competitive positioning.

4. Run Customer Events & Advisory Board

• Customer Advisory Board: Establish and run a board that brings customer insights into product, messaging, and strategy.
• Events & User Groups: Plan and execute customer‑focused events, user groups, and community gatherings that deepen engagement.

Success Metrics

• Expansion Pipeline: Pipeline sourced and influenced by your programs, tracked separately for self‑serve upgrades and enterprise expansion.
• Adoption Impact: Engagement with adoption programs and subsequent feature activation.
• Advocacy: Number of published case studies, availability of customers for speaking engagements, and volume/ratings of reviews.

What You’ll Achieve in the First 90 Days

Take ownership of the upgrade pilot, define the 2027 customer marketing plan, and partner with sales to generate quick expansion pipeline. Your early wins will set the tone for a long‑term partnership between marketing, sales, and customer success.

Required Qualifications

• 6+ years of B2B SaaS marketing experience, with at least 3 years focused on customer, lifecycle, or expansion marketing.
• Proven track record of owning and delivering on an expansion pipeline or revenue metric, not just engagement.
• Hands‑on experience creating and executing a comprehensive customer marketing plan from ideation to launch.
• Deep understanding of how product usage, CRM, and CS data converge to create targeted segments and scoring models.
• Experience running advocacy programs, including case studies, references, reviews, or advisory boards.
• Credibility with sales and CS leaders, and the ability to translate their input into actionable programs.
• Data‑savvy mindset: comfortable defining metrics, collaborating with Ops on attribution, and communicating insights.
• Strong writing skills with a knack for crafting messaging that resonates with customers.

Preferred Qualifications

• Experience in a high‑growth SaaS environment with rapid customer base expansion.
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Braze) and analytics tools.
• Background in product marketing or demand generation, providing a holistic view of the customer journey.
• Knowledge of EMEA markets and experience localizing marketing programs for international audiences.

Skills & Competencies

• Strategic Thinking & Execution
• Cross‑Functional Collaboration
• Data Analysis & Attribution Modeling
• Customer‑Centric Storytelling
• Project Management & Prioritization
• Adaptability & Agility in a Fast‑Paced Environment
• Leadership & Influence (without formal authority)

Work Environment & Culture at brighthush

At brighthush, we believe that great ideas come from diverse perspectives. Our culture is built on transparency, continuous learning, and a shared commitment to inclusion. You’ll find a team that values autonomy, encourages experimentation, and celebrates both individual and collective successes.

We operate on a flexible schedule, but this role requires alignment with East Coast business hours to collaborate effectively with North American teams. Remote work is fully supported, and we provide a stipend for home‑office setup.

Compensation & Benefits

While specific figures vary by role and location, we offer:

• Competitive base salary aligned with market rates.
• Equity package with a 4‑year vesting schedule.
• Health, dental, and vision insurance (90% covered for employees and dependents).
• Flexible Spending Account (FSA) and 401(k) with profit sharing.
• Unlimited paid time off, with an expectation of taking at least 3 weeks annually, plus 20 company holidays.
• Parental leave: 16 weeks for primary caregivers, 12 weeks for secondary caregivers.
• Short‑ and long‑term disability and life insurance coverage.
• Choice of laptop and technology stipend.
• Internal mobility and career development opportunities.
• Access to learning platforms, conferences, and professional development budgets.

How to Apply

Ready to shape the future of customer marketing at brighthush? Submit your application through our careers portal or send your resume and a brief cover letter to [email protected]. We look forward to exploring how your expertise can help us accelerate growth and build lasting customer relationships.

Join brighthush – Where Innovation Meets Inclusion

At brighthush, we’re committed to building a diverse team that reflects the communities we serve. We welcome applicants from all backgrounds and encourage those who may not meet every qualification to apply – we value potential, passion, and a growth mindset.