Senior Customer Segmentation Analyst – Data & Analytics Strategist Driving Subscription Growth, Lifecycle Marketing Innovation, and Customer Experience Excellence at brighthush

About brighthush

brighthush is more than a technology company; it’s a movement that is redefining how people interact with their homes, devices, and each other. By weaving together smart security, home automation, and lifestyle products, brighthush creates a seamless ecosystem that feels intuitive, secure, and deeply personal. Our mission is simple yet ambitious: empower every household to live smarter, safer, and more sustainably. We achieve this by turning raw data into actionable intelligence that fuels product innovation, marketing excellence, and customer delight.

At brighthush, curiosity is our currency. We thrive on experimentation, collaboration, and a relentless focus on impact. Our teams are cross‑functional, drawing talent from product, engineering, marketing, and customer success. If you love turning complex datasets into clear, business‑driving stories and you thrive in a culture that values transparency, continuous learning, and bold experimentation, you’ll find a home here.

Why brighthush is a Game‑Changer

In a world where connected devices are becoming ubiquitous, brighthush stands out by offering a truly integrated experience that blends security, convenience, and lifestyle. Our platform is built on a foundation of open APIs, real‑time data streams, and a commitment to privacy and security. This unique combination gives our analysts a playground of data that is both rich and meaningful, allowing you to uncover insights that directly influence product features, marketing tactics, and customer journeys.

Position Overview

We are looking for an experienced Senior Customer Segmentation Analyst to become a cornerstone of our Data & Analytics team. In this role, you will own the full lifecycle of customer segmentation—from ingesting raw data and building automated pipelines to crafting sophisticated models and delivering insights that shape marketing strategy, product roadmap, and customer experience initiatives. You will partner closely with marketing, product, and engineering leaders to translate data into high‑impact decisions that drive growth, retention, and revenue.

Key Responsibilities

Build and Maintain Customer Cohorts

• Design, develop, and refine automated pipelines that segment customers based on behavior, demographics, purchase history, and engagement metrics.
• Ensure data quality, consistency, and scalability across multiple data sources, including the brighthush platform, third‑party CRM, and marketing automation tools.
• Implement data governance best practices to maintain data integrity and compliance with privacy regulations.

Develop Targeted Segments for Campaigns

• Translate business objectives into precise audience segments for email, push, and in‑app campaigns.
• Collaborate with the marketing team to align segmentation logic with creative strategy and performance goals.
• Iterate on segmentation models based on A/B test results and campaign performance data.

Analyze Campaign Performance

• Conduct deep dives into campaign results, measuring lift, ROI, and customer lifetime value.
• Use statistical techniques to attribute outcomes to specific segments and recommend optimization tactics.
• Present findings in clear, actionable reports that guide future campaign planning.

Drive Lifecycle & CRM Analytics

• Build models that predict churn, upsell opportunities, and renewal propensity.
• Provide actionable insights to the CRM team to improve retention and monetization.
• Collaborate with product managers to embed predictive signals into the customer journey.

Champion Data Governance & Quality

• Establish best practices for data hygiene, privacy compliance, and documentation.
• Work with data engineering to ensure robust data pipelines and secure handling of sensitive customer information.
• Maintain an up‑to‑date data dictionary and lineage documentation.

Cross‑Functional Collaboration

• Partner with product managers, engineers, and designers to embed segmentation logic into product features and customer journeys.
• Present findings to senior leadership and translate analytics into clear, business‑oriented recommendations.
• Facilitate workshops that bring together stakeholders to define segmentation goals and success metrics.

Mentor & Lead

• Guide junior analysts, share knowledge on advanced segmentation techniques, and foster a culture of analytical curiosity and continuous improvement.
• Lead the development of internal training materials and best‑practice guides.

Essential Qualifications

• Minimum of 5 years of professional experience in marketing analytics, customer segmentation, lifecycle/CRM analytics, or business intelligence.
• Hands‑on expertise with the brighthush email marketing platform, SQL, brighthush data visualization, and brighthush product analytics.
• Proven track record of building and deploying customer cohorts that drive measurable marketing performance.
• Strong analytical mindset with the ability to translate complex data sets into actionable insights.
• Excellent communication skills – able to present technical findings to non‑technical stakeholders and influence strategy.
• Experience with data modeling, statistical analysis, and predictive modeling techniques.
• Comfortable working in a fast‑paced, remote environment with distributed teams across the United States.

Preferred Qualifications

• Experience with Python or R for data manipulation and modeling.
• Familiarity with brighthush BI platforms and advanced analytics tools.
• Background in SaaS or subscription‑based business models.
• Knowledge of GDPR, CCPA, and other privacy regulations related to customer data.
• Previous experience in a startup or high‑growth tech environment.

Skills & Competencies

• Data‑driven decision making and storytelling.
• Advanced SQL querying and database design.
• Data visualization and dashboard creation.
• Statistical analysis and hypothesis testing.
• Project management and stakeholder coordination.
• Adaptability and continuous learning mindset.
• Strong attention to detail and commitment to data integrity.

Career Growth & Learning Opportunities

At brighthush, your growth is a priority. As a Senior Customer Segmentation Analyst, you will:

• Lead high‑impact projects that shape the company’s marketing and product strategy.
• Collaborate with senior leaders across product, engineering, and executive teams.
• Participate in cross‑functional workshops and innovation labs.
• Access a curated learning library, industry conferences, and certification programs.
• Explore pathways into roles such as Data Science Lead, Product Analytics Manager, or Head of Customer Insights.

Work Environment & Culture at brighthush

We believe that great work happens when people feel supported, challenged, and empowered. Our culture is built on:

• Collaboration – Open communication channels, regular cross‑team syncs, and a flat hierarchy that encourages idea sharing.
• Innovation – A sandbox mentality that lets you experiment, fail fast, and iterate quickly.
• Inclusivity – A diverse workforce that values different perspectives and fosters belonging.
• Work‑Life Balance – Flexible remote work, generous paid time off, and wellness programs.
• Impact – Your work directly influences product features, customer satisfaction, and revenue growth.

Compensation & Benefits

We offer a competitive total rewards package that includes:

• Base salary range: $110,000 – $120,000 per year, commensurate with experience.
• Performance‑based bonuses tied to key metrics.
• Equity options that allow you to share in brighthush’s success.
• Comprehensive health, dental, and vision insurance.
• 401(k) plan with company match.
• Unlimited paid time off and flexible working hours.
• Professional development stipend and access to industry conferences.
• Wellness benefits: gym membership discounts, mental health resources, and on‑site wellness rooms.
• Regular team events, hackathons, and community service days.

Why Join brighthush?

When you join brighthush, you become part of a mission‑driven team that is reshaping the future of connected living. You’ll work with cutting‑edge technology, collaborate with talented professionals across disciplines, and have the autonomy to drive change. Your analytical expertise will directly influence product innovation, marketing effectiveness, and customer satisfaction, making every day both challenging and rewarding.

Ready to Make an Impact?

If you’re a data enthusiast who thrives on turning numbers into narratives, and you’re eager to lead segmentation initiatives that accelerate growth, we want to hear from you. Apply today and help brighthush create smarter, safer, and more connected experiences for millions of customers worldwide.

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