Senior Director of Content Strategy
Company Description
Startup Adviser is a leading digital platform focused on business, entrepreneurship, and investing. The company delivers practical content for entrepreneurs and investors, including guidance on building ventures, scaling businesses, and making informed financial decisions. It also provides insights on passive income and finance strategies to help audiences improve their financial literacy and outcomes. Startup Adviser engages a global online community with actionable advice designed to support professional growth and personal success. Role Description The Senior Director of Content Strategy is a full-time remote role responsible for defining and executing Startup Adviser’s overarching content vision across all channels. This role leads the end-to-end content lifecycle, from audience research and ideation to production, distribution, and performance analysis, ensuring alignment with business objectives and brand positioning. Day-to-day responsibilities include developing long-term content roadmaps, guiding the creation of high-impact articles, video scripts, and social content, and optimizing content for engagement, growth, and monetization. The person in this role will collaborate closely with marketing, product, and analytics teams, manage and mentor content creators and editors, and establish best practices, workflows, and standards for editorial quality. The Senior Director will also monitor industry trends in entrepreneurship, investing, and digital media to identify new opportunities and refine content strategy accordingly.
Qualifications
Demonstrated expertise in content strategy, including audience segmentation, editorial planning, and performance optimization. Strong writing and storytelling skills, with the ability to communicate complex business and finance topics clearly and compellingly. Experience in content development and content management, overseeing multi-format content (articles, video, social) from concept to publication. Background in content marketing, including experience with SEO, social media channels, and data-driven content distribution. Proven leadership experience managing cross-functional content teams and external contributors. Ability to use analytics tools to interpret content performance and inform strategic decisions. Familiarity with entrepreneurship, startups, investing, and personal finance topics is strongly preferred. Bachelor’s degree in Communications, Marketing, Journalism, Business, or a related field; advanced degree or equivalent experience is a plus. Excellent organizational and project management skills, with the ability to prioritize and deliver in a fast-paced, remote environment.