Senior Director of Customer Insights & Analytics – AI‑Powered Consumer Health Innovation Leader at brighthush

Welcome to brighthush – Where Data Drives Compassionate Care

At brighthush, we are on a mission to transform the way people experience health by marrying cutting‑edge artificial intelligence with behavioral science. Our digital ecosystem empowers patients to take charge of their wellbeing, delivering personalized care pathways, real‑time health insights, and measurable outcomes that matter to individuals and healthcare providers alike. If you are passionate about using data to transform patient journeys and thrive in a fast‑moving, high‑growth environment, brighthush offers the stage to shape the future of consumer health.

Why This Role Matters

The Senior Director of Customer Insights & Analytics is the strategic architect behind every data‑informed decision that fuels brighthush’s growth, product innovation, and patient outcomes. You will elevate the analytics organization from a tactical function to a strategic partner, ensuring that every insight, AI tool, and analytics product aligns with our business goals and the diverse needs of our global user base. Your leadership will directly influence the way millions of people make health decisions.

Key Responsibilities

Strategic Vision & Roadmap

• Define the analytics strategy that places consumers and AI at the core of brighthush’s data initiatives.
• Translate high‑level business objectives into measurable analytics goals and a clear, actionable roadmap that balances short‑term wins with long‑term transformation.
• Champion a culture of experimentation, ensuring that data science, product, and marketing teams collaborate on hypothesis‑driven projects.
• Develop and maintain a forward‑looking analytics portfolio that anticipates market shifts, regulatory changes, and emerging technologies.

Team Leadership & Culture

• Build, mentor, and scale a high‑performing analytics team that operates with the speed and agility of a health‑tech company.
• Foster a culture of accountability, curiosity, continuous improvement, and psychological safety.
• Implement career development plans, mentorship programs, and succession planning to retain top talent.
• Champion diversity, equity, and inclusion within the analytics community, ensuring a vibrant and inclusive workplace.

Cross‑Functional Partnership

• Collaborate closely with the Chief Product & Technology Officer, Senior Vice President of Marketing, and other key stakeholders to define the analytical agenda for product development, marketing, and customer experience.
• Align data capture, experimentation, and insight generation with product priorities and market needs.
• Serve as the analytics liaison in executive meetings, translating data into strategic actions.
• Facilitate cross‑departmental workshops to embed data‑driven thinking into every stage of the product lifecycle.

Insight Delivery & Impact

• Oversee the end‑to‑end delivery of dashboards, KPI tracking, and data‑driven recommendations that influence executive decisions and drive measurable business outcomes.
• Ensure insights are actionable, timely, and resonate with non‑technical audiences.
• Establish governance for data quality, security, and privacy across all analytics outputs.
• Lead the creation of a centralized analytics knowledge base to democratize insights across the organization.

AI & Analytics Product Ownership

• Own the lifecycle of AI tools and analytics products from concept through launch, ensuring they meet user needs, comply with privacy regulations, and deliver high value.
• Champion data‑driven product development and continuous iteration, integrating user feedback into model refinement.
• Collaborate with engineering to embed analytics capabilities into the product stack.
• Drive the adoption of advanced analytics techniques such as NLP, predictive modeling, and reinforcement learning to enhance patient engagement.

Talent Development

• Create a talent pipeline by recruiting, training, coaching, and retaining top analytics professionals.
• Lead initiatives to upskill the broader organization on data literacy and storytelling.
• Champion mentorship and peer‑learning programs that foster knowledge sharing across teams.
• Implement structured performance reviews and career progression frameworks that align with brighthush’s growth trajectory.

Operational Excellence

• Maintain an operations calendar, enforce rigorous testing and validation, and ensure timely delivery of analytics projects.
• Implement best practices for data governance, quality assurance, and documentation.
• Drive continuous improvement of analytics workflows and toolsets, adopting agile and lean methodologies.
• Oversee the integration of third‑party data sources and APIs to enrich internal analytics capabilities.

Strategic Influence

• Translate complex data into clear, actionable insights that influence senior leadership and drive patient‑centric outcomes.
• Serve as a trusted advisor to the executive team on data strategy and analytics priorities.
• Represent brighthush at industry conferences, panels, and advisory boards.
• Advocate for data‑driven policy initiatives that shape the future of consumer health technology.

Best‑Practice Collaboration

• Work closely with the broader BI & Analytics organization to share methodologies, tools, and insights, fostering a unified analytics ecosystem that accelerates innovation.
• Champion cross‑team knowledge sharing and standardization of analytics practices.
• Lead the development of a company‑wide analytics playbook that outlines standards, templates, and governance frameworks.

Essential Qualifications

• Bachelor’s degree in a quantitative field (Statistics, Computer Science, Data Science, etc.) or equivalent professional experience.
• 10+ years of progressive experience in analytics, data science, or statistics, with at least 5 years leading analytics teams in high‑growth, fast‑paced environments.
• Proven track record of building and scaling analytics organizations that deliver measurable business impact.
• Hands‑on expertise with SQL and at least one modern BI/visualization platform (Tableau, Power BI, Looker, etc.).
• Advanced degree (MBA or equivalent) preferred but not mandatory.
• Experience in consumer‑facing digital health, e‑commerce, or subscription‑based business models.
• Strong understanding of cloud data warehouses, experimentation platforms, and cohort analysis.
• Excellent written and verbal communication skills, with the ability to translate analytics concepts to non‑technical audiences.
• Demonstrated success in leading complex, cross‑functional projects and influencing senior decision‑makers.
• Deep knowledge of advanced analytics techniques: design of experiments, AI/ML, NLP, optimization, predictive modeling.
• Working knowledge of healthcare data privacy regulations (HIPAA, GDPR, etc.) and experience embedding privacy‑by‑design into analytics products.
• Growth mindset, systems thinking, and a passion for building scalable, adaptable analytics solutions.

Preferred Qualifications

• Experience in both health‑tech and pharmaceutical environments.
• Background in direct‑to‑consumer or direct‑to‑patient business models.
• Prior leadership of analytics teams within a consumer health platform or digital health startup.
• Familiarity with AI‑driven recommendation engines, personalized health interventions, or patient engagement analytics.
• Experience with data governance frameworks and data quality assurance processes.
• Published research or thought leadership in data science, AI ethics, or health informatics.

Core Skills & Competencies

• Strategic Thinking & Visionary Leadership
• Data‑Driven Decision Making
• Team Building & Talent Development
• Project Management & Execution Excellence
• Stakeholder Management & Influence
• Advanced Analytics & Machine Learning Expertise
• Regulatory & Privacy Compliance
• Communication & Storytelling with Data
• Agile & Lean Methodologies
• Continuous Learning & Innovation Mindset

Career Growth & Learning Opportunities

At brighthush, your career trajectory is designed to evolve with your ambitions. As Senior Director, you will:

• Lead cross‑functional initiatives that shape the future of consumer health technology.
• Collaborate with senior executives, influencing company‑wide strategy and vision.
• Mentor emerging leaders and contribute to a vibrant analytics community.
• Participate in global conferences, workshops, and industry panels to stay at the forefront of data science and health‑tech.
• Access continuous learning resources, including certifications, courses, and internal knowledge hubs.
• Explore lateral moves into product strategy, data science leadership, or global analytics governance.
• Receive dedicated mentorship from the CEO and other C‑suite leaders to accelerate your executive development.

Work Environment & Culture at brighthush

brighthush thrives on a culture that values:

• Remote‑First Flexibility – Work from anywhere in the United States with a fully supported remote setup.
• Patient‑Centric Mission – Every decision is guided by the goal of improving patient outcomes.
• Diversity & Inclusion – A welcoming environment where diverse perspectives drive innovation.
• Collaboration & Transparency – Open communication channels across all levels.
• Continuous Feedback & Growth – Regular performance reviews, coaching, and skill‑building initiatives.
• Well‑Being & Work‑Life Balance – Comprehensive wellness programs, flexible time off, and mental health support.
• Innovation Labs – Dedicated spaces (virtual and physical) for rapid prototyping and experimentation.
• Community Engagement – Partnerships with local health organizations and volunteer opportunities.

Compensation, Perks & Benefits

While specific figures may vary based on experience and location, brighthush offers a competitive total rewards package that includes:

• Base salary commensurate with market standards for senior analytics leadership.
• Performance‑based bonus structure tied to individual and company goals.
• 401(k) plan with company match.
• Health, dental, vision, and prescription drug coverage.
• Flexible spending accounts for healthcare and dependent care.
• Life and disability insurance.
• Paid vacation, sick leave, and paid holidays.
• Well‑being stipend for fitness, meditation, or wellness apps.
• Employee assistance program and mental health resources.
• Remote work stipend for home office setup.
• Professional development budget for conferences, courses, and certifications.
• Equity options to share in brighthush’s long‑term success.

How to Apply

If you are passionate about leveraging data to transform patient experiences, thrive in a fast‑moving health‑tech environment, and want to lead a world‑class analytics organization, we want to hear from you. Submit your application through our careers portal or click the link below to start your journey with brighthush.

Apply to this position at brighthush

Join brighthush – Where Data Meets Compassion

At brighthush, you will not only shape the future of consumer health but also create lasting impact on millions of lives. If you are ready to lead, innovate, and inspire, apply today and become a pivotal part of our mission to bring brighter, healthier futures to patients everywhere.