Senior Dynamics 365 Customer Insights & Fabric Technical Architect – Driving Enterprise‑Scale Data Unification, Predictive Analytics, and Hyper‑Personalized Audience Activation for brighthush

About brighthush

In today’s hyper‑connected marketplace, every click, swipe, voice command, and sensor reading generates a data point that can unlock deeper customer understanding. brighthush is the catalyst that transforms these scattered data ripples into a single, living narrative. We engineer a next‑generation customer data platform that unifies disparate streams into a real‑time, single view of the customer. By marrying the robust capabilities of Dynamics 365 Customer Insights with the scalable analytics engine of Fabric, we empower brands to anticipate needs, optimize spend, and deliver experiences that feel personal and timely.

Our mission is simple yet ambitious: turn raw data into actionable insight that fuels sustainable growth. We do this by creating a unified customer view that is both accurate and real‑time, enabling marketers, product teams, and executives to make data‑driven decisions with confidence.

The Opportunity

As the Senior Dynamics 365 Customer Insights & Fabric Technical Architect at brighthush, you will be the linchpin that connects data ingestion, unification, analytics, and audience activation. Your architectural vision will translate business objectives into measurable insights, directly influencing how our clients understand their customers, optimize marketing spend, and deliver personalized journeys at scale. You will lead the design and implementation of a high‑performance, scalable customer data platform that supports a wide range of industries and use cases.

Why brighthush?

• Industry‑Leading Platform – Work with the most advanced customer data platform on the market, built on Dynamics 365 Customer Insights and Fabric.
• Impactful Projects – Deliver solutions that drive real revenue growth for Fortune 500 brands, mid‑market retailers, and emerging tech companies.
• Innovation Culture – Participate in hackathons, research labs, and thought‑leadership initiatives that shape the future of customer experience.
• Growth & Development – Structured mentorship, certification pathways, and a clear career ladder for technical specialists.
• Work‑Life Harmony – Flexible remote options, generous paid time off, and a people‑first culture that values well‑being.

Key Responsibilities

Architect the Data Foundation

• Design and model data structures – Create robust schemas, entity relationships, and data models within Dynamics 365 Customer Insights and Fabric that support high‑volume, real‑time analytics.
• Configure ingestion pipelines – Build and maintain dataflows that capture data from diverse sources—CRM, e‑commerce, social media, IoT, and third‑party platforms—ensuring consistency and reliability.
• Ensure scalability – Optimize performance through partitioning, indexing, and caching strategies to support millions of records and concurrent queries.
• Implement data governance – Define data quality rules, lineage tracking, and audit trails to maintain data integrity across the platform.

Lead Customer Unification

• Develop matching & deduplication rules – Craft sophisticated algorithms that resolve identity across channels, producing a single, accurate view of each customer.
• Implement identity resolution – Leverage probabilistic and deterministic matching techniques to merge profiles while preserving data integrity.
• Validate and refine – Continuously monitor match quality, adjust thresholds, and incorporate feedback loops to improve accuracy.
• Document best practices – Create reference guides that standardize identity resolution across projects.

Configure Unified Customer Profiles

• Set up profile attributes – Define and enrich profiles with behavioral, demographic, and psychographic data to support segmentation and personalization.
• Maintain profile lifecycle – Automate updates, archival, and deletion processes in compliance with data governance policies.
• Integrate external data sources – Seamlessly incorporate third‑party data enrichments to enhance profile depth.

Translate Business Objectives into Metrics

• Build custom KPIs – Design measures that capture customer health, engagement, lifetime value, and marketing ROI.
• Create dashboards – Develop interactive, real‑time visualizations that enable stakeholders to make data‑driven decisions.
• Provide insights – Translate data into actionable recommendations for product, marketing, and sales teams.
• Champion data storytelling – Use narrative techniques to communicate complex insights to non‑technical audiences.

Engineer Dynamic Segmentation Logic

• Design segmentation algorithms – Build high‑volume, reusable templates that support targeted marketing, personalization, and predictive modeling.
• Validate segments – Ensure segments meet business rules, compliance requirements, and performance benchmarks.
• Automate segmentation – Implement scheduled refreshes and real‑time triggers for dynamic audience creation.
• Optimize for performance – Tune segmentation logic to minimize latency and resource consumption.

Document and Mentor

• Produce configuration guides – Write clear, concise documentation that captures architecture, dataflows, and best practices.
• Lead workshops – Conduct training sessions for internal teams and clients, fostering knowledge transfer and adoption.
• Mentor junior consultants – Provide coaching, code reviews, and career guidance to build a high‑performing team.
• Champion continuous improvement – Encourage a culture of learning and experimentation.

Integrate Advertising & Audience Activation

• Configure connectors – Set up integrations with major digital advertising networks, ensuring seamless data flow and audience synchronization.
• Ensure compliance – Implement privacy safeguards, consent management, and regulatory controls for GDPR, CCPA, and LGPD.
• Enable activation – Automate audience delivery to marketing channels, optimizing spend and targeting accuracy.
• Monitor activation performance – Track activation metrics and iterate on audience definitions.

Collaborate with Cross‑Functional Stakeholders

• Partner with product owners – Translate business requirements into technical specifications.
• Work with data scientists – Provide clean, unified datasets for predictive modeling and machine learning pipelines.
• Coordinate with compliance & legal – Ensure all data handling practices meet regulatory and internal standards.
• Engage with sales and marketing – Align technical solutions with commercial objectives.

Maintain Data Quality & Governance

• Implement validation rules – Enforce data quality checks at ingestion and during processing.
• Monitor data health – Use dashboards and alerts to detect anomalies, duplicates, and missing values.
• Govern data lifecycle – Define retention policies, access controls, and audit trails.
• Audit and report – Provide regular reports on data quality metrics to stakeholders.

Stay Ahead of Industry Trends

• Research emerging technologies – Evaluate new data platforms, analytics tools, and privacy frameworks.
• Recommend innovations – Propose enhancements that improve performance, scalability, or customer experience.
• Share knowledge – Present findings at internal forums, hackathons, and industry events.
• Build a thought‑leadership presence – Contribute to whitepapers, webinars, and conference talks.

Essential Qualifications

• Hands‑on experience with Dynamics 365 Customer Insights – Data, including ingestion, transformation, and profile management.
• Deep knowledge of customer unification concepts: matching, deduplication, identity resolution, and profile enrichment.
• Proven track record configuring data models, ingestion pipelines, and dataflows within a customer data platform.
• Experience building high‑volume segmentation logic and custom measures within Customer Insights.
• Solid understanding of Fabric, Power BI, and data transformation principles.
• Hands‑on integration of digital advertising connectors and management of audience activation workflows.
• Strong documentation skills: ability to produce clear, concise configuration guides, solution designs, and knowledge‑transfer materials.
• Excellent stakeholder‑management abilities: translate technical concepts into business language and facilitate cross‑functional collaboration.
• Proficiency in SQL, data modeling, and ETL design.
• Experience with Azure services (Data Factory, Synapse, Data Lake) is a plus.

Preferred Qualifications

• Professional certifications in Dynamics 365, Power Platform, Azure Data, or Fabric.
• Prior delivery of customer‑data‑platform or single‑customer‑view implementations in a complex, multi‑tenant environment.
• Familiarity with digital advertising integration, audience activation, and data privacy regulations such as GDPR, CCPA, and LGPD.
• Experience with advanced analytics, predictive modeling, or machine learning pipelines that feed into Customer Insights.
• Background in data governance, data quality frameworks, or data stewardship initiatives.
• Knowledge of data privacy frameworks (e.g., ISO 27001, SOC 2) and experience implementing them.

Core Skills & Competencies

• Technical Proficiency – Advanced SQL, data modeling, ETL design, and experience with the Power Platform ecosystem.
• Analytical Thinking – Ability to dissect complex data problems, propose scalable solutions, and validate outcomes.
• Communication – Clear written and verbal communication, with the skill to translate technical details into business value.
• Project Management – Strong organizational skills, ability to manage multiple priorities, and deliver on time.
• Collaboration – Comfortable working in cross‑functional teams, building relationships, and influencing stakeholders.
• Continuous Learning – Passion for staying up‑to‑date with emerging data technologies, industry trends, and best practices.
• Leadership – Ability to mentor junior team members and lead technical initiatives.

Career Growth & Learning Opportunities

At brighthush, your professional development is a top priority. We offer a comprehensive growth ecosystem that includes:

• Structured mentorship programs with senior architects and data scientists.
• Access to internal and external training resources, including certification pathways for Dynamics 365 and Fabric.
• Opportunities to lead high‑impact projects, shape product roadmaps, and influence industry standards.
• Regular hackathons, innovation labs, and knowledge‑sharing sessions that foster creativity and collaboration.
• Clear career ladders for technical specialists, solution architects, and product leaders.
• Cross‑functional rotation programs to broaden skill sets.
• Annual learning stipend to pursue courses, conferences, or advanced degrees.

Work Environment & Company Culture

We believe a thriving workplace is built on trust, respect, and a shared commitment to excellence. At brighthush, you’ll experience:

• A People‑First Culture that prioritizes employee well‑being, professional growth, and work‑life balance.
• Flexible work arrangements, including fully remote options and a generous paid time‑off policy.
• A collaborative environment where diverse perspectives are valued and every voice is heard.
• Transparent communication from leadership, with regular town‑hall meetings and open feedback channels.
• Community engagement initiatives, such as volunteer days, sustainability projects, and industry partnerships.
• Annual company retreats and team‑building events that strengthen camaraderie.
• Access to state‑of‑the‑art tools and a modern, cloud‑native tech stack.

Compensation & Benefits

While specific figures vary based on experience and location, brighthush offers a competitive total rewards package that includes:

• Market‑competitive base salary and performance‑based bonuses.
• Comprehensive medical, dental, and vision insurance covering employees, spouses, children, and parents.
• Fully equipped home‑office stipend, including a high‑performance laptop and ergonomic accessories.
• Retirement savings plan with company match.
• Unlimited learning budget for courses, conferences, and certifications.
• Employee wellness programs, mental health resources, and flexible scheduling.
• Annual company retreats and team‑building events.
• Paid parental leave and family‑friendly policies.
• Employee stock‑option plan (where applicable).

How to Apply

Ready to join a forward‑thinking team that is reshaping customer experience at scale? Submit your resume and a brief cover letter outlining why you’re the ideal fit for this role. We look forward to exploring how your expertise can help brighthush deliver unparalleled value to our clients.