Senior Email Marketing & Customer Retention Manager – Driving Growth & Loyalty in E‑Commerce at brighthush (m/f/d)

About brighthush

brighthush is a forward‑thinking hybrid of consultancy and marketing agency that partners with high‑growth start‑ups and scale‑ups in the e‑commerce space. We blend strategic insight with hands‑on execution, enabling our clients to build sustainable, data‑driven growth engines that scale with their ambitions. From the first touchpoint to the last purchase, we help brands create seamless customer journeys that turn one‑time buyers into lifelong advocates.

Our culture is built on flexibility, creativity, and a relentless focus on results. With a fully remote, decentralized structure, we empower teams to work from anywhere while still fostering strong personal connections through occasional team events, workations, and client visits. At brighthush, you’ll find a collaborative environment where ideas are challenged, experiments are encouraged, and success is celebrated together.

Key Responsibilities

• Client‑Facing CRM & Email Marketing Leadership: Own the end‑to‑end lifecycle of our clients’ email marketing programs. Serve as the primary point of contact for all customer retention initiatives, ensuring alignment with broader marketing and business objectives.
• Strategic Planning & KPI Definition: Partner with clients to craft result‑oriented email strategies that drive measurable outcomes. Define, monitor, and report on critical KPIs such as ROAS, CAC, CTR, CPC, open rates, click‑through rates, and churn metrics.
• Data‑Driven Growth Identification: Leverage advanced analytics to uncover untapped growth opportunities. Translate data insights into actionable recommendations for cross‑functional teams and client stakeholders.
• Workflow & Automation Design: Collaborate with client teams to build robust email workflows that nurture leads, re‑engage dormant customers, and support upsell/cross‑sell initiatives. Ensure seamless integration with CRM, e‑commerce platforms, and other marketing tech.
• Continuous Learning & Innovation: Stay ahead of industry trends by researching, testing, and implementing new tools, formats, and best practices. Champion experimentation to elevate campaign performance.
• Leadership Development: Over the medium term, evolve into a team lead role within the Customer Retention practice, mentoring junior analysts and shaping the strategic direction of the function.

Essential Qualifications

• 5+ years of hands‑on experience in email marketing, preferably within a B2C e‑commerce context.
• Proficiency with leading email platforms such as Klaviyo, Brevo, HubSpot, or equivalent.
• Deep understanding of online marketing fundamentals and entrepreneurial mindset.
• Experience segmenting audiences and tailoring messaging to drive engagement and revenue.
• Strong analytical background with expertise in GA4, Looker Studio, or similar analytics suites.
• Solid knowledge of HTML & CSS for email template creation and troubleshooting.
• Fluent in English (written and spoken); German is a plus but not mandatory.

Preferred Qualifications

• Background in data science or statistical modeling, with the ability to build predictive models for churn and lifetime value.
• Experience managing cross‑functional projects, coordinating with product, design, and sales teams.
• Familiarity with marketing automation and customer journey mapping tools.
• Published case studies or portfolio showcasing successful email campaigns that achieved significant lift in ROAS or reduced CAC.
• Experience working in a fully remote, distributed team environment.

Skills & Competencies

• Strategic Thinking: Ability to translate business goals into actionable email marketing plans.
• Analytical Rigor: Proficiency in dissecting data, spotting trends, and deriving insights that drive decisions.
• Technical Acumen: Comfortable with code (HTML/CSS), APIs, and integrating disparate systems.
• Communication: Clear, concise, and persuasive in both written and verbal formats.
• Project Management: Skilled at juggling multiple initiatives, setting priorities, and meeting deadlines.
• Collaboration: Thrive in cross‑functional teams and build strong relationships with stakeholders.
• Adaptability: Quick to pivot in a fast‑moving environment and embrace new tools or processes.

Career Growth & Learning Opportunities

At brighthush, your professional development is a priority. You’ll have access to:

• Regular internal workshops and knowledge‑sharing sessions led by industry experts.
• Paid attendance to leading conferences, trade shows, and webinars.
• Mentorship from senior leaders who have built successful e‑commerce brands.
• Opportunities to lead high‑impact projects, shape strategy, and influence the direction of the Customer Retention practice.
• Clear career ladder: from Senior Email Marketing Specialist to Team Lead, and eventually to Head of Customer Retention.

Work Environment & Company Culture

brighthush champions a culture of autonomy, transparency, and continuous improvement. Key highlights include:

• All‑Remote Flexibility: Work from any location that inspires you, with a flexible schedule that supports work‑life balance.
• Collaborative Spirit: Regular virtual stand‑ups, brainstorming sessions, and informal coffee chats keep the team connected.
• Creative Freedom: Experiment with new formats, tools, and strategies without bureaucratic roadblocks.
• Inclusive Environment: Diversity and inclusion are woven into every aspect of our hiring, onboarding, and day‑to‑day interactions.
• Team Events & Workations: Quarterly retreats, hackathons, and team‑building activities foster camaraderie and spark fresh ideas.

Compensation, Perks & Benefits

We offer a competitive, performance‑based remuneration package that rewards results and innovation. While exact figures vary by experience and location, you can expect:

• Base salary that reflects market standards for senior email marketing roles.
• Performance bonuses tied to key metrics such as ROAS, CAC, and customer lifetime value.
• Equity or profit‑sharing options to align your success with the company’s growth.
• Comprehensive health and wellness benefits, including health insurance, mental‑health support, and wellness stipends.
• Unlimited vacation policy to encourage rest and recharge.
• Fully reimbursed home‑office setup and monthly stipend for internet and utilities.
• Access to a curated library of online courses, certifications, and industry publications.

How to Apply

If you’re passionate about turning data into action, building customer loyalty, and scaling e‑commerce brands, we’d love to hear from you. Please submit your résumé and a brief cover letter outlining why you’re the perfect fit for the role and how you envision contributing to brighthush’s mission.

Ready to join a team that’s redefining the future of e‑commerce? Click the link below to apply and start your journey with brighthush today.