Senior GoHighLevel Automation & Customer Support Specialist – Gym & Fitness Lead Conversion & Retention Expert

About brighthush

At brighthush, we are redefining the way fitness businesses connect with their audiences. Our mission is to empower gyms, studios, and membership‑based brands with cutting‑edge automation, AI‑driven customer engagement, and data‑centric growth strategies. By blending industry expertise with a passion for technology, we help our clients turn every inquiry into a loyal member and every member into a brand advocate.

Why This Role Matters

Imagine a gym where every lead, trial, and member interaction flows seamlessly through a single, intelligent platform. That’s the world we’re building at brighthush, and we need a dedicated GoHighLevel (GHL) Specialist to make it a reality. You’ll own the end‑to‑end automation that drives membership acquisition, retention, and revenue growth—while also being the first‑line support hero for the gym’s owner and front‑desk team.

Key Responsibilities

Automation & System Design

• Lead Nurture Workflows: Design and maintain high‑velocity SMS/email sequences that capture leads from ad inquiries, trigger trial bookings, and re‑engage those who haven’t booked.
• Member Journey Automation: Build automated reminders for classes, appointments, and no‑shows; orchestrate onboarding sequences for new members; and schedule milestone check‑ins that keep members engaged.
• Retention & Reactivation Campaigns: Create targeted campaigns for lapsed, frozen, or expiring memberships, failed payments, and win‑back offers that bring members back to the gym.
• Pipeline & Calendar Management: Set up and refine pipelines, calendars, forms, surveys, landing pages, funnels, custom fields, and tags to capture every touchpoint.
• Campaign Creation: Draft and send email and SMS campaigns for promotions, challenges, events, and monthly newsletters that resonate with the gym’s community.
• Review & Referral Automation: Automate review requests and referral programs to amplify the gym’s online reputation.
• Integration Architecture: Connect GHL with gym management software (Mindbody, Glofox, PushPress, Zen Planner, etc.), payment processors, and ad lead sources (Facebook/Instagram) using native integrations, Zapier, Make, n8n, or custom webhooks.

Customer Support & Training

• First‑Line GHL Support: Act as the primary point of contact for the gym owner and front‑desk staff, resolving issues in the GHL Conversations inbox (SMS, email, social DMs) within agreed response times.
• Troubleshooting: Diagnose and fix broken workflows, failed sends, calendar sync errors, A2P/10DLC and email deliverability problems, and integration failures.
• Staff Training: Deliver live walkthroughs and create concise video tutorials that empower staff to use pipelines, conversations, booking, and reporting tools confidently.
• Escalation Management: Identify platform‑level bugs or billing concerns, document findings, and present clear summaries to the gym owner for resolution.

Reporting, Documentation & Continuous Improvement

• Dashboard Development: Build dashboards that track leads, trial bookings, show rates, membership conversions, and retention metrics.
• SOP Creation: Write Standard Operating Procedures and how‑to guides for every recurring build and support issue, ensuring knowledge transfer and consistency.
• Account Audits: Conduct regular audits to identify broken, duplicate, or unused workflows and recommend cleanup strategies.
• Issue Tracking: Log recurring problems, propose automation or process fixes, and eliminate root causes.
• AI Utilization: Leverage AI tools (Claude, ChatGPT, Gemini) to accelerate campaign copy, troubleshooting, and documentation.

Essential Qualifications

• GoHighLevel Expertise: Minimum 2 years of hands‑on experience building workflows, pipelines, funnels, and campaigns for live businesses.
• Customer Support Experience: At least 1 year of providing technical or customer support via tickets, live chat, calls, or client success.
• Integration Proficiency: Solid knowledge of Zapier, Make, n8n, or custom webhooks to connect GHL with external tools.
• AI Fluency: Active use of AI tools (Claude, ChatGPT, Gemini) for building, writing, and troubleshooting—specific use cases to be confirmed during screening.
• Time Zone Compatibility: Ability to work US Eastern Time (EST) business hours from any location.
• Communication Skills: Exceptional written and spoken English—clear, friendly, and concise when interacting with owners, staff, and members.
• Deliverability Knowledge: Understanding of email and SMS deliverability, including A2P 10DLC registration.
• Remote Setup: Reliable high‑speed internet and a dedicated workspace.

Preferred Experience

• Experience working with gyms, fitness studios, or other membership‑based businesses.
• Familiarity with gym management software such as Mindbody, Glofox, PushPress, Zen Planner, or similar.
• GoHighLevel Admin certification.
• Knowledge of GHL Conversation AI / AI Employee features.
• Hands‑on experience running Facebook/Instagram lead‑gen campaigns into GHL.

What Makes a Successful Candidate

We’re looking for someone who builds it right, explains it simply, and fixes the root cause—rather than just closing a ticket. The ideal candidate:

• Has a proven track record of creating robust GHL automations for live businesses, especially in the fitness sector.
• Understands the revenue cycle of a gym—leads, trials, memberships, and retention—and can translate that into automation logic.
• Communicates patiently and clearly with busy, non‑technical owners and staff, avoiding jargon.
• Is a systems thinker who documents as they go and hates repeating the same fix.
• Takes initiative, spotting gaps or inefficiencies before they become problems.

Career Growth & Learning Opportunities

At brighthush, your growth is as dynamic as the fitness industry. You’ll:

• Lead cross‑functional projects that span marketing, sales, and operations, gaining a holistic view of business growth.
• Earn advanced certifications in GoHighLevel, AI tools, and marketing automation platforms.
• Participate in quarterly hackathons where you can prototype new automation ideas and win company‑wide recognition.
• Mentor junior specialists and share best practices, building a reputation as a thought leader within the organization.
• Explore opportunities to transition into product management, data analytics, or senior marketing roles.

Work Environment & Company Culture

We’re a fast‑moving, owner‑led fitness business that values:

• Clear Ownership: Every team member owns their domain and is empowered to make decisions.
• Proactive Communication: Transparent updates, regular stand‑ups, and an open feedback loop keep everyone aligned.
• Continuous Improvement: We celebrate incremental wins and are always looking for ways to refine processes.
• Remote Flexibility: Work from anywhere while staying connected through collaborative tools.
• Community Focus: We treat our members like family and strive to create a supportive, inclusive environment.

Compensation, Perks & Benefits

While the exact rate will be determined based on experience, brighthush offers:

• Competitive salary aligned with industry standards.
• Performance‑based bonuses tied to key metrics such as lead conversion and member retention.
• Health, dental, and vision insurance for you and your dependents.
• Generous paid time off, including vacation, sick days, and personal days.
• Unlimited learning budget for courses, certifications, and conferences.
• Access to the latest AI tools and software licenses.
• Monthly wellness stipend to support your fitness journey.

Ready to Join the brighthush Team?

If you’re passionate about leveraging automation to transform the fitness industry, thrive in a fast‑paced environment, and enjoy solving complex problems for real‑world businesses, we want to hear from you. Apply today and help us build the next generation of gym automation that keeps members coming back for more.