Senior & Junior Customer Insights Analyst – Leading Data‑Powered Consumer Strategy, Market Expansion, and Brand Storytelling Initiatives at brighthush

About brighthush

brighthush is a trailblazer in the beauty, wellness, and lifestyle sectors, redefining how brands connect with today’s discerning consumers. With a portfolio that blends premium skincare, cutting‑edge wellness solutions, and lifestyle accessories, we are not just selling products – we are crafting experiences that resonate on a personal level. Our DNA is built on curiosity, data‑driven decision making, and an unwavering pursuit of excellence. Every product launch, marketing campaign, and brand initiative is anchored in deep, actionable insights that speak directly to real people.

At brighthush, we empower our teams to ask the hard questions, uncover hidden patterns, and translate raw data into stories that drive impact. If you are passionate about turning numbers into narratives and shaping the future of consumer experience, you belong with us.

Why This Role Matters

Consumer insights are the compass that guides every strategic decision at brighthush. Whether we are launching a new line of skincare, expanding into a new market, or refining our digital marketing mix, the insights you uncover will directly influence product development, messaging, and customer engagement. By joining our Customer Insights practice, you will become the bridge between data and strategy, ensuring that every initiative is informed by rigorous research and clear, data‑driven storytelling.

Position Overview

We are expanding our Customer Insights practice and are looking for two dynamic professionals – one Senior and one Junior Customer Insights Analyst – to join brighthush. The Senior Analyst will lead the team, mentor the Junior Analyst, and act as the primary liaison with cross‑functional stakeholders. The Junior Analyst will support research execution, data analysis, and insight communication while rapidly developing expertise under the Senior’s guidance.

Key Responsibilities

• Strategic Insight Development: Translate complex consumer data into actionable strategies that drive brand growth and market positioning.
• Consumer‑Centric Research: Design, execute, and oversee both qualitative and quantitative research projects that uncover deep consumer motivations, preferences, and pain points.
• Agency Management: Partner with external research agencies, ensuring project scope, timelines, and budgets align with brighthush objectives.
• Methodology Design: Select the most appropriate research methods – surveys, focus groups, ethnography, digital analytics – and develop comprehensive data collection plans.
• Opportunity Identification: Analyze research findings to spot emerging trends, unmet needs, and new market opportunities, then champion these insights across cross‑functional teams.
• Insight Communication: Craft compelling presentations, dashboards, and written reports that translate data into clear, persuasive narratives for stakeholders at all levels.
• Data Governance: Ensure data quality, integrity, and compliance with privacy regulations, while maintaining robust documentation and knowledge sharing.
• Continuous Improvement: Stay abreast of industry best practices, new research tools, and analytical techniques, and implement them to enhance our insight capabilities.

Essential Qualifications

• Degree in Marketing, Business Administration, Economics, Statistics, or a related field.
• Proven experience in a customer insights or market research role, preferably within a consumer goods or retail environment.
• Strong command of both qualitative and quantitative research methodologies, including survey design, focus group facilitation, and data mining.
• Advanced analytical skills with the ability to synthesize disparate data sets into coherent, actionable insights.
• Proficiency in data visualization tools such as Power BI, Tableau, or similar platforms.
• Excellent written and verbal communication skills, with a track record of presenting complex findings to senior leadership.
• Strategic mindset, capable of linking consumer insights to business objectives and marketing strategies.

Preferred Qualifications

• Experience managing end‑to‑end research projects, including budgeting, timelines, and stakeholder coordination.
• Familiarity with advanced analytics techniques such as cluster analysis, conjoint modeling, or predictive modeling.
• Knowledge of digital analytics tools (Google Analytics, Adobe Analytics) and social listening platforms.
• Experience working with cross‑functional teams – product, brand, sales, and digital – to translate insights into action.
• Fluency in multiple languages, especially Thai and English, to support global research initiatives.
• Previous exposure to the Thai consumer market and an understanding of regional cultural nuances.

Core Skills & Competencies

• Analytical Thinking: Ability to dissect complex data, identify patterns, and derive strategic recommendations.
• Storytelling: Translate numbers into narratives that resonate with diverse audiences.
• Project Management: Lead multiple research initiatives simultaneously, ensuring on‑time delivery and budget adherence.
• Collaboration: Work effectively with internal stakeholders and external partners to achieve shared goals.
• Adaptability: Thrive in a fast‑paced environment, pivoting priorities as market dynamics evolve.
• Curiosity: Constantly seek new knowledge, tools, and techniques to enhance insight quality.

Career Growth & Learning Opportunities

At brighthush, your career trajectory is as dynamic as the markets we serve. The Senior Analyst will mentor the Junior Analyst, fostering a culture of knowledge transfer and professional development. Both roles will have access to:

• Annual training budgets for certifications in market research, data science, and advanced analytics.
• Mentorship programs pairing you with senior leaders across marketing, product, and strategy.
• Opportunities to lead high‑impact projects that shape brand direction and influence company strategy.
• Internal mobility pathways to roles in Brand Strategy, Product Development, Digital Marketing, and Global Market Expansion.

Work Environment & Culture at brighthush

We cultivate a workplace where creativity meets rigor. Our open‑office layout encourages spontaneous collaboration, while flexible work arrangements support work‑life balance. Key cultural pillars include:

• Innovation: A sandbox mentality that rewards experimentation and calculated risk‑taking.
• Diversity & Inclusion: A team that reflects a wide range of perspectives, ensuring our insights are truly representative.
• Transparency: Open communication channels and regular town‑hall meetings keep everyone aligned.
• Wellness: Comprehensive health benefits, on‑site fitness classes, and mindfulness sessions promote holistic well‑being.
• Community Impact: Employee volunteer days and partnerships with local NGOs reinforce our commitment to social responsibility.

Compensation & Benefits

While specific figures vary by experience level, brighthush offers a competitive salary package that includes:

• Base salary commensurate with market standards for senior and junior roles.
• Performance‑based bonuses tied to key project outcomes and company growth.
• Health, dental, and vision insurance for employees and dependents.
• Retirement savings plan with company match.
• Generous paid time off, including vacation, sick leave, and personal days.
• Professional development stipend and tuition reimbursement for relevant courses.
• Employee stock purchase plan, allowing you to share in brighthush’s success.

Why Join brighthush?

At brighthush, you’ll be part of a mission‑driven team that values data, creativity, and impact. Your work will directly influence product launches, marketing campaigns, and brand positioning across multiple markets. You’ll collaborate with some of the brightest minds in consumer research, marketing, and product development, gaining exposure to a full spectrum of business functions.

We’re not just looking for analysts; we’re looking for storytellers who can turn numbers into narratives that inspire action. If you thrive on uncovering hidden consumer insights, enjoy translating data into strategy, and want to grow in a culture that rewards curiosity and innovation, brighthush is the place for you.

Ready to Make an Impact?

Take the next step in your career and help shape the future of consumer experience at brighthush. Apply today and join a team that turns insight into action, data into strategy, and ideas into market‑leading products.