Senior Manager, Customer & Shopper Marketing – Driving Consumer Engagement, Retail Growth, and Brand Excellence for brighthush

About brighthush

brighthush is a trailblazer in the health and wellness sector, dedicated to empowering individuals with science-backed nutrition solutions that elevate everyday living. With a portfolio that spans vitamins, minerals, and functional supplements, we bring cutting‑edge products to consumers across the United States. Our commitment to quality, innovation, and customer experience has positioned brighthush as a trusted name in the market, and we are now looking for a visionary leader to elevate our customer and shopper marketing efforts to new heights.

Why brighthush?

• Impactful Work – Shape the way millions of consumers discover and engage with wellness products.
• Collaborative Culture – Work alongside passionate cross‑functional teams that value data, creativity, and continuous improvement.
• Growth Opportunities – Advance your career through mentorship, leadership development, and exposure to strategic initiatives.
• Remote Flexibility – Thrive in a fully remote environment that supports work‑life balance.

Position Overview

As the Senior Manager, Customer & Shopper Marketing, you will be the strategic architect behind brighthush’s customer‑centric marketing initiatives across Mass, Grocery, Club, Drug, and other priority retail channels. You will translate our national brand vision into actionable, data‑driven programs that increase household penetration, accelerate velocity, and capture market share. Partnering closely with Sales Planning, Sales Leaders, and agency partners, you will lead the development and execution of omnichannel shopper experiences that resonate with diverse consumer segments.

Key Responsibilities

• Strategic Leadership – Craft annual customer and channel marketing roadmaps that align with brighthush’s commercial priorities and brand positioning.
• Program Development – Design and launch shopper programs across in‑store, digital, and omnichannel touchpoints, including retailer media, displays, point‑of‑sale materials, couponing, and activation events.
• Budget Stewardship – Manage a multi‑million dollar annual budget, ensuring optimal allocation across media, creative, and experiential initiatives.
• Data‑Driven Decision Making – Leverage shopper, category, retailer, and syndicated data (e.g., NielsenIQ, Circana) to inform strategy, forecast ROI, and refine tactics.
• Cross‑Functional Collaboration – Partner with Sales, eCommerce, Finance, and Product teams to identify channel opportunities, develop solutions, and drive profitable growth.
• Agency Management – Lead relationships with shopper marketing agencies, defining scopes of work, negotiating budgets, and monitoring performance against KPIs.
• Brand Consistency – Ensure all customer programs adhere to brighthush’s brand guidelines, approved claims, and regulatory standards.
• Performance Measurement – Establish program KPIs, track incremental sales, market share, engagement, and ROI, and present insights to senior leadership.
• Retailer Media Strategy – Own the retailer media plan in partnership with Sales, eCommerce, and agency partners, optimizing media spend across digital and traditional channels.

Essential Qualifications

• Bachelor’s degree in Marketing, Business, or a related discipline.
• Minimum of 6 years of progressive experience in CPG customer marketing, shopper marketing, retailer media, or a closely related field.
• Proven track record managing substantial customer marketing budgets (>$5 M).
• Deep understanding of Mass, Grocery, Club, and Drug retail ecosystems.
• Experience with retailer media networks and omnichannel shopper activation.
• Strong analytical, financial, and cross‑functional leadership skills.
• Proficiency with NielsenIQ, Circana, retailer data, or comparable tools.
• Background in consumer health, wellness, or supplements is a plus.

Preferred Qualifications

• Advanced degree (MBA or Master’s in Marketing) or equivalent professional certifications.
• Experience leading global or multi‑region shopper marketing initiatives.
• Demonstrated ability to influence senior stakeholders and drive consensus across diverse teams.
• Proficiency in marketing automation platforms, CRM systems, and data visualization tools.
• Track record of launching successful in‑store experiential campaigns that translate into measurable sales lift.

Core Skills & Competencies

• Strategic Thinking – Translate brand vision into actionable, measurable marketing plans.
• Data Literacy – Analyze complex datasets to uncover insights and inform decisions.
• Project Management – Deliver high‑impact programs on time and within budget.
• Communication – Articulate ideas clearly to internal teams, external partners, and senior leadership.
• Collaboration – Foster strong relationships across Sales, eCommerce, Finance, and Product.
• Creativity – Ideate innovative shopper experiences that resonate with target audiences.
• Adaptability – Thrive in a fast‑paced, evolving retail landscape.

Career Growth & Learning Opportunities

At brighthush, we believe in nurturing talent and providing pathways for advancement. As Senior Manager, you will:

• Lead cross‑functional projects that expose you to senior leadership and strategic decision‑making.
• Mentor junior marketers and contribute to the development of the next generation of leaders.
• Participate in leadership development programs, workshops, and industry conferences.
• Have the chance to transition into broader marketing leadership roles, such as Director of Shopper Marketing or VP of Marketing.

Work Environment & Culture

brighthush champions a culture of inclusivity, curiosity, and accountability. Our remote-first approach means you can work from anywhere while staying connected through:

• Weekly virtual town halls and cross‑team syncs.
• Digital collaboration tools (Slack, Teams, Miro).
• Regular virtual coffee chats and team‑building activities.
• Clear communication channels and transparent decision‑making processes.

Compensation & Benefits

We offer a competitive total rewards package designed to support your well‑being and professional growth:

• Base salary range: $140,000 – $165,000, commensurate with experience.
• Performance‑based bonus structure aligned with company and individual goals.
• Health, dental, and vision insurance plans.
• 401(k) with company match.
• Paid time off, including vacation, holidays, and sick days.
• Paid parental leave and flexible work arrangements.
• Short‑term and long‑term disability coverage.
• Life insurance and wellness programs (e.g., gym memberships, mental health resources).
• Professional development budget and tuition reimbursement.

How to Apply

Ready to lead brighthush’s customer and shopper marketing to the next level? Submit your application through our careers portal and join a team that values innovation, data, and a shared commitment to wellness.