Senior Marketing Communications & Customer Engagement Lead – Strategic Visionary for Global Brand Growth, Digital Innovation, and Member Advocacy in the Critical Care Sector

About brighthush

brighthush is a pioneering nonprofit that is redefining critical care worldwide. With a dynamic global network of clinicians, researchers, educators, and advocates, we empower healthcare professionals to deliver patient‑centered care that transforms outcomes and elevates the standard of practice. Our mission is to build a responsive, evidence‑based healthcare system that is driven by the needs of patients and their families. By blending clinical expertise with cutting‑edge technology, data analytics, and collaborative partnerships, brighthush is at the forefront of shaping the future of critical care.

Why Join brighthush?

At brighthush, you will become part of a passionate community that values innovation, inclusivity, and lifelong learning. We champion a culture of transparency, collaboration, and impact—where every voice matters and every idea has the potential to change lives. Whether you are a seasoned marketing strategist or a seasoned communications professional, you will find a supportive environment that rewards creativity, drives measurable results, and offers unparalleled opportunities for professional growth.

Role Overview

We are looking for an experienced Senior Marketing Communications & Customer Engagement Lead to spearhead our brand strategy, elevate our digital presence, and cultivate deep, lasting relationships with our members, partners, and the broader healthcare community. In this pivotal role, you will translate brighthush’s vision into compelling narratives, orchestrate integrated marketing campaigns, and lead a high‑performing team of marketing specialists. Your strategic insight and hands‑on execution will directly influence member acquisition, retention, and advocacy, ensuring that brighthush remains the go‑to resource for critical care professionals worldwide.

Key Responsibilities

• Strategic Brand Leadership – Develop and execute a comprehensive brand strategy that aligns with brighthush’s mission, values, and long‑term growth objectives. Own the brand architecture, positioning, and visual identity across all touchpoints.
• Integrated Campaign Management – Design, launch, and optimize multi‑channel marketing campaigns (email, social media, SEO/SEM, webinars, events) that drive member engagement and organizational goals. Lead the creative brief, production, and performance analysis for each campaign.
• Customer Engagement & Advocacy – Build and nurture a robust customer engagement framework, leveraging data analytics to personalize communication, increase member satisfaction, and foster advocacy. Develop loyalty programs, referral incentives, and community‑building initiatives.
• Content Strategy & Production – Oversee the creation of high‑impact content across formats (articles, white papers, videos, podcasts, infographics) that positions brighthush as a thought leader in critical care. Ensure all content aligns with brand voice, SEO best practices, and audience needs.
• Digital & Social Media Excellence – Lead the development of a forward‑thinking social media strategy, ensuring consistent brand voice, audience growth, and measurable ROI. Manage paid social, organic growth, and community engagement across platforms.
• SEO/SEM & Paid Media Optimization – Drive organic search visibility and paid media performance through keyword research, content optimization, and data‑driven bid management. Collaborate with the analytics team to refine targeting and creative assets.
• Event & Conference Leadership – Plan, coordinate, and execute flagship events, conferences, and virtual summits, ensuring seamless logistics, impactful messaging, and measurable outcomes. Partner with product and member services to align event content with member needs.
• Team Development & Mentorship – Recruit, coach, and inspire a diverse marketing team, fostering a culture of continuous improvement, creativity, and accountability. Provide career development plans and performance feedback.
• Stakeholder Collaboration – Partner with executive leadership, product teams, and external partners to align marketing initiatives with organizational priorities and market opportunities. Serve as the marketing voice in cross‑functional strategy sessions.
• Analytics & Reporting – Establish robust KPIs, dashboards, and reporting mechanisms to track campaign performance, member engagement, and ROI. Translate insights into actionable strategies and present findings to senior leadership.

Essential Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.
• Minimum of 7 years of progressive marketing and communications experience, with at least 3 years in a leadership role.
• Proven track record of developing and executing integrated marketing strategies that drive measurable growth.
• Strong leadership skills with the ability to inspire, mentor, and manage a high‑performing team.
• Expertise in social media strategy, content marketing, SEO/SEM, and paid media campaigns.
• Experience managing large‑scale events, conferences, and virtual summits.
• Proficiency with Microsoft Office, Google Workspace, and content management systems (e.g., WordPress, HubSpot, Marketo).
• Excellent written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences.
• Data‑driven mindset: comfortable working with analytics tools (Google Analytics, Tableau, Power BI) to inform strategy.
• Strong project management skills, with a proven ability to juggle multiple initiatives and meet deadlines.

Preferred Qualifications

• Experience in the healthcare or nonprofit sector, particularly within critical care or medical education.
• Advanced knowledge of marketing automation platforms and CRM systems.
• Background in brand positioning and re‑branding initiatives.
• Experience with influencer marketing and partnership development.
• Multilingual communication skills (e.g., Spanish, French).
• Certified in digital marketing (e.g., Google Ads, HubSpot, Hootsuite).

Skills & Competencies

• Strategic Thinking & Visionary Leadership
• Creative Storytelling & Content Development
• Data Analysis & Performance Optimization
• Project Management & Cross‑Functional Collaboration
• Digital Marketing & Social Media Savvy
• Customer‑Centric Mindset & Relationship Building
• Adaptability & Problem‑Solving in a Fast‑Paced Environment
• Strong Interpersonal & Communication Skills

Career Growth & Learning Opportunities

At brighthush, professional development is a shared journey. As the Senior Marketing Communications & Customer Engagement Lead, you will:

• Lead cross‑departmental initiatives that expose you to product development, member services, and strategic planning.
• Participate in leadership training programs, industry conferences, and certification courses.
• Mentor junior marketers, fostering a culture of knowledge sharing and continuous improvement.
• Take ownership of high‑impact projects that shape the future of critical care education and advocacy.
• Enjoy a flexible work environment that supports work‑life balance, including remote work options and generous paid time off.

Work Environment & Culture

brighthush thrives on collaboration, innovation, and a shared commitment to excellence. Our culture is defined by:

• Inclusive teamwork that values diverse perspectives and fosters mutual respect.
• A transparent decision‑making process that encourages open dialogue and constructive feedback.
• A focus on impact, where every project contributes to improving patient outcomes and advancing critical care standards.
• Continuous learning opportunities, from internal workshops to external conferences.
• Recognition programs that celebrate achievements and milestones.

Compensation & Benefits

We offer a competitive salary range of USD 152,145 – 169,050 per year, commensurate with experience and qualifications. In addition to a comprehensive benefits package, you will enjoy:

• 401(k) matching program to support your long‑term financial goals.
• Generous paid time off (vacation, sick leave, and personal days) to recharge and maintain well‑being.
• Health, dental, and vision insurance plans with competitive premiums.
• Flexible work arrangements, including remote work from anywhere in the United States.
• Professional development stipend for courses, certifications, and conferences.
• Employee wellness programs, including mental health resources and fitness subsidies.
• Access to a vibrant community of critical care professionals and thought leaders.

Application Process

Ready to make a difference in the world of critical care? Submit your application through the link below. We encourage you to include a cover letter that highlights your strategic vision, leadership experience, and how you envision driving member engagement at brighthush.

Apply to this role at brighthush

Closing Statement

As the Senior Marketing Communications & Customer Engagement Lead, you will be at the forefront of shaping brighthush’s brand narrative, expanding our reach, and empowering critical care professionals worldwide. If you are a visionary marketer with a passion for healthcare, a knack for storytelling, and a drive to lead transformative initiatives, we invite you to join our mission. Together, we can elevate the standard of care and create a healthier future for patients and families everywhere.