Senior Performance Marketing Specialist
To drive impactful marketing campaigns, the full-time Senior Performance Marketing Specialist will manage paid social and video acquisition strategies across Meta, TikTok, and YouTube, utilizing AI tools for creative testing and performance measurement in a remote work environment. Key responsibilities Run day-to-day paid social and video campaigns, optimizing against incrementality KPIs Plan and execute the creative testing roadmap, including writing briefs and launching tests Leverage AI tools for strategic research and operations, partnering with the AVP of Growth to enhance workflows Required qualifications 3+ years of hands-on performance marketing experience with Meta Ads, TikTok Ads, and/or YouTube Ads Experience with incrementality and/or MMM to measure true lift or causal performance Proficiency in performance data analysis, including pivot tables and dashboards Fluency in AI tools for marketing applications, demonstrating practical use in daily workflows Strong ability to communicate performance results clearly to diverse audiences Experience: 4 years required