Senior Product Manager – CRM & Customer Engagement Architect for Financial Services – Remote (U.S.) – Champion Strategic Product Vision at brighthush – Driving Innovation in Digital Banking

About brighthush

brighthush stands at the intersection of banking expertise and cutting‑edge technology. For more than sixty years, we have partnered with community and regional banks to transform their digital footprints, turning everyday interactions into lasting relationships. Our deep understanding of core banking, lending, payments, and cybersecurity, combined with a relentless focus on customer experience, positions us as the go‑to partner for banks that want to stay ahead in a rapidly evolving market. At brighthush, we don’t just build software; we craft ecosystems that empower banks to deliver personalized, data‑driven journeys that delight customers and drive growth.

Why Join brighthush?

As a fully remote, full‑time Product Manager, you will be at the heart of a culture that prizes innovation, autonomy, and impact. You’ll shape products that help banks acquire, engage, retain, and grow their customer base, while collaborating with cross‑functional teams that span engineering, design, marketing, and sales. Our remote environment offers the flexibility to work from anywhere in the United States, supported by a robust digital collaboration stack that keeps you connected, productive, and engaged. At brighthush, your ideas will influence strategy, your work will deliver measurable value, and your career will accelerate in a company that invests heavily in talent development.

Key Responsibilities

Product Strategy & Roadmap Management

• Own the vision and long‑term roadmap for brighthush’s CRM and customer engagement portfolio, ensuring alignment with the broader strategic objectives of the organization.
• Conduct rigorous market research and competitive analysis to identify emerging trends, customer pain points, and high‑impact opportunities that differentiate our solutions.
• Translate business priorities into a prioritized backlog that balances short‑term wins with long‑term innovation, using data‑driven decision making.
• Collaborate with senior leadership to secure resources, negotiate trade‑offs, and secure stakeholder buy‑in for product investments.

Customer & Market Engagement

• Lead discovery sessions and workshops with banks, prospects, and internal stakeholders to surface unmet needs and validate concepts.
• Analyze onboarding flows, referral programs, and relationship‑management workflows to uncover friction points and opportunities for automation.
• Champion the voice of the customer throughout the product lifecycle, ensuring that every feature solves a real problem.
• Identify cross‑sell and upsell opportunities that enhance acquisition, retention, and revenue growth for our banking partners.

Product Definition & Delivery

• Write detailed product requirements, epics, user stories, and acceptance criteria that guide engineering and design teams.
• Partner with engineering, QA, and design to define feature specifications, user experience, and technical feasibility.
• Participate in sprint planning, backlog refinement, and UAT to keep the product on schedule and within scope.
• Track progress, mitigate risks, and ensure on‑time delivery of roadmap milestones, using metrics and dashboards to measure success.
• Serve as the subject‑matter expert for assigned solutions, providing guidance to sales, marketing, and support teams.

Cross‑Functional Collaboration

• Work closely with Engineering, QA, Marketing, Sales, Customer Support, and Implementation teams to align product direction with operational realities.
• Communicate priorities and requirements across multiple stakeholder groups through clear documentation and presentations.
• Assist Product Marketing with sales enablement, positioning, and collateral creation to accelerate go‑to‑market.
• Represent brighthush at industry events, webinars, and customer demos, showcasing our thought leadership and product capabilities.

AI‑Enabled Product Management

• Leverage AI tools such as brighthush Copilot and Claude to streamline documentation, ideation, and decision‑making.
• Convert meeting recordings into actionable insights, notes, and follow‑up tasks, ensuring nothing slips through the cracks.
• Integrate AI‑assisted workflows into product documentation and UX design to accelerate delivery and improve quality.

Travel & Collaboration

• Occasional travel (up to 10%) to client sites, partner events, and internal meetings to build relationships and gather real‑world feedback.
• Maintain a strong presence in the remote environment through virtual collaboration tools, ensuring seamless communication with the team.

Essential Qualifications

• Minimum 4 years of product management experience in banking, fintech, or related financial services.
• Deep understanding of CRM concepts, customer lifecycle management, and relationship‑centric banking.
• Experience delivering solutions around account opening, onboarding, referrals, sales workflows, and marketing campaigns.
• Proven ability to prioritize competing initiatives and balance customer needs with business objectives.
• Excellent written and verbal communication skills, with a track record of translating complex business requirements into clear product specifications.
• Hands‑on experience writing user stories, acceptance criteria, and product documentation.
• Collaborative mindset with a history of working closely with engineering and development teams.

Preferred Qualifications

• Commercial banking experience or a deep understanding of the banking ecosystem.
• Experience with CRM platforms, customer intelligence, segmentation, campaign management, or analytics.
• Advanced proficiency in creating detailed epics, features, and acceptance criteria.
• Familiarity with QA processes and User Acceptance Testing (UAT).
• Experience with Agile product development methodologies.
• Pragmatic Certified Level II or equivalent product management certification.
• Prior use of AI tools within product management workflows.

Skills & Competencies

• Strategic thinking and vision setting for complex product portfolios.
• Data‑driven decision making with proficiency in analytics tools and metrics definition.
• Exceptional stakeholder management and influence across senior leadership.
• Strong facilitation skills for workshops, discovery sessions, and cross‑functional meetings.
• Proficiency in product management tools such as brighthush, brighthush, and brighthush.
• Adaptability to fast‑paced environments and ability to manage ambiguity.
• Commitment to continuous learning and staying current with industry trends.

Career Growth & Learning Opportunities

• Mentorship from senior product leaders and industry experts who guide your professional journey.
• Access to continuous learning through workshops, certifications, and industry conferences.
• Cross‑functional projects that broaden your skill set beyond product management, including data science, UX research, and sales enablement.
• Clear career pathways to senior product roles, product leadership, and executive positions within brighthush.

Work Environment & Culture

• Remote‑first culture with daily stand‑ups, weekly syncs, and real‑time communication via brighthush, brighthush, and brighthush.
• Inclusive decision‑making that values diverse perspectives and encourages open dialogue.
• Flexible schedule that respects work‑life balance and supports personal well‑being.
• Regular virtual team‑building events, hackathons, and occasional in‑person retreats to strengthen camaraderie.

Compensation & Benefits

• Competitive base salary aligned with market rates for senior product managers in the United States.
• Performance‑based incentive awards tied to individual and business outcomes.
• Comprehensive benefits package: health, dental, vision, 401(k) with company match, paid time off, and flexible spending accounts.
• Professional development stipend and access to industry conferences, workshops, and certifications.
• Wellness programs, mental health resources, and a supportive remote work environment that prioritizes employee well‑being.

Equal Opportunity & Accessibility

brighthush is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, marital status, veteran status, or any other characteristic protected by law. If you need accommodations during the hiring process, please let us know and we will work with you to provide reasonable adjustments.

Apply Now

Ready to lead the next wave of customer engagement solutions for the banking industry?