Senior Product Manager – CRM & Customer Engagement Solutions for Financial Services – Remote, United States

About brighthush

brighthush is a trailblazing technology partner that empowers community and regional banks to deliver world‑class digital experiences. With a legacy spanning over six decades, we blend deep banking expertise with cutting‑edge software to help financial institutions thrive in an increasingly competitive landscape. Our portfolio includes core banking, lending, payments, cybersecurity, and, most importantly, customer relationship management (CRM) and engagement solutions that enable banks to build lasting, personalized relationships with their clients.

Why Join brighthush?

At brighthush, we believe that the future of banking is built on data‑driven insights, seamless customer journeys, and a culture of continuous innovation. As a remote, full‑time Product Manager, you will be at the forefront of shaping products that transform how banks acquire, engage, retain, and grow their customer base. You’ll collaborate with cross‑functional teams, influence strategy, and deliver measurable value to our clients—all while enjoying the flexibility and autonomy that come with a fully remote role.

Key Responsibilities

• Product Strategy & Roadmap Management
  • Own the product vision and roadmap for brighthush’s CRM and customer engagement portfolio.
  • Conduct market research, competitive analysis, and customer feedback loops to identify high‑impact opportunities.
  • Translate business priorities into a prioritized backlog, ensuring alignment with strategic goals.
  • Collaborate with senior leadership to secure resources and align product investments with corporate objectives.
• Customer & Market Engagement
  • Lead discovery sessions, customer interviews, and workshops with banks, prospects, and internal stakeholders.
  • Analyze onboarding flows, referral programs, and relationship‑management workflows to uncover pain points.
  • Champion the voice of the customer throughout the product lifecycle, ensuring that solutions truly solve real problems.
  • Identify opportunities to enhance acquisition, retention, and cross‑sell capabilities.
• Product Definition & Delivery
  • Write detailed product requirements, epics, user stories, and acceptance criteria.
  • Partner with engineering, QA, and design to define feature specifications and user experience.
  • Participate in sprint planning, backlog refinement, and user acceptance testing (UAT).
  • Track progress, mitigate risks, and ensure on‑time delivery of roadmap milestones.
  • Serve as the subject‑matter expert for assigned solutions, providing guidance to sales, marketing, and support teams.
• Cross‑Functional Collaboration
  • Work closely with Engineering, QA, Marketing, Sales, Customer Support, and Implementation teams.
  • Communicate priorities, requirements, and product direction across multiple stakeholder groups.
  • Assist Product Marketing with sales enablement, positioning, and collateral creation.
  • Represent brighthush at industry events, webinars, and customer demos.
• AI‑Enabled Product Management
  • Leverage AI tools such as Microsoft Copilot and Claude to streamline documentation, ideation, and decision‑making.
  • Convert meeting recordings into actionable insights, notes, and follow‑up tasks.
  • Integrate AI‑assisted workflows into product documentation and UX design.
• Travel & Collaboration
  • Occasional travel (up to 10%) to client sites, partner events, and internal meetings.
  • Maintain a strong presence in the remote environment through virtual collaboration tools.

Essential Qualifications

• Minimum 4 years of product management experience in banking, fintech, or related financial services.
• Deep understanding of CRM concepts, customer lifecycle management, and relationship‑centric banking.
• Experience delivering solutions around account opening, onboarding, referrals, sales workflows, and marketing campaigns.
• Proven ability to prioritize competing initiatives and balance customer needs with business objectives.
• Excellent written and verbal communication skills, with a track record of translating complex business requirements into clear product specifications.
• Hands‑on experience writing user stories, acceptance criteria, and product documentation.
• Collaborative mindset with a history of working closely with engineering and development teams.

Preferred Qualifications

• Commercial banking experience or a deep understanding of the banking ecosystem.
• Experience with CRM platforms, customer intelligence, segmentation, campaign management, or analytics.
• Advanced proficiency in creating detailed epics, features, and acceptance criteria.
• Familiarity with QA processes and User Acceptance Testing (UAT).
• Experience with Agile product development methodologies.
• Pragmatic Certified Level II or equivalent product management certification.
• Prior use of AI tools within product management workflows.

Tools & Technologies

• Aha!
• Azure DevOps
• Jira Product Discovery (future‑state platform)
• Microsoft Copilot
• Claude AI

Career Growth & Learning Opportunities

At brighthush, we invest in your professional development. You’ll have access to:

• Mentorship from senior product leaders and industry experts.
• Continuous learning through workshops, certifications, and conferences.
• Cross‑functional projects that broaden your skill set beyond product management.
• Clear career pathways to senior product roles, product leadership, and executive positions.

Work Environment & Culture

Our culture is built on transparency, collaboration, and a relentless focus on customer value. As a remote team, we rely on:

• Daily stand‑ups, weekly syncs, and real‑time communication via Slack, Teams, and Zoom.
• Inclusive decision‑making that values diverse perspectives.
• A flexible schedule that respects work‑life balance.
• Regular virtual team‑building events and occasional in‑person retreats.

Compensation & Benefits

While specific figures vary based on experience and location, brighthush offers a competitive salary package that includes:

• Base salary commensurate with market rates for senior product managers.
• Performance‑based incentive awards tied to individual and business outcomes.
• Comprehensive benefits: health, dental, vision, 401(k) with company match, paid time off, and flexible spending accounts.
• Professional development stipend and access to industry conferences.
• Wellness programs, mental health resources, and a supportive remote work environment.

Equal Opportunity & Accessibility

brighthush is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, marital status, veteran status, or any other characteristic protected by law. If you need accommodations during the Apply for this job