Senior Product Marketing Manager

Job – Product Marketing Manager Location: Remote - must be PT-based or able to work PT hours due to the hiring manager in Australia Duration: 07 months with possibility of extension

Job Description

This role focuses on product marketing for Atlassian Government Cloud, a FedRAMP Moderate-compliant cloud offering for US government customers using Jira, Confluence, and Jira Service Management. The candidate will develop and execute go-to-market (GTM) strategies, manage marketing campaigns, support product launches, create sales enablement materials, and collaborate with product management, demand generation, sales, and creative teams.

Key Responsibilities

Develop and execute product marketing strategies and GTM plans for new product features and releases. Manage marketing campaigns across multiple channels and optimize performance using data. Collaborate with product management, demand generation, sales enablement, sales, and creative teams. Create marketing collateral, including website content, blogs, pitch decks, battlecards, sales plays, and demo guides. Analyze campaign performance, establish goals, identify trends, and recommend improvements. Develop product positioning and messaging for US government and enterprise customers. Manage project timelines, stakeholder updates, deliverables, and launch activities. Improve nurture programs, paid advertising, website messaging, and sales enablement resources. Top Technical Skills Product Marketing and GTM Strategy: Experience launching products or features, developing positioning and messaging, and executing end-to-end marketing campaigns. B2B SaaS and IT Marketing: Experience marketing enterprise software, cloud platforms, security, compliance, analytics, administration, or collaboration tools. Data-Driven Marketing: Ability to analyze campaign performance, establish KPIs, monitor results, and make data-backed recommendations. Tools: Jira, Confluence, Slack, Zoom, Google Workspace, Microsoft Word, Excel, and PowerPoint. Top Soft Skills Stakeholder Management: Ability to influence cross-functional teams without direct authority. Communication: Strong written and verbal communication skills for customer-facing content, product messaging, and sales enablement. Project Management: Ability to manage multiple campaigns, organize deliverables, track progress, and meet deadlines. Experience and Education 5–7 years of overall marketing experience, including at least 3 years in product marketing. Bachelor's degree in Marketing, Communications, Journalism, or a related field. B2B SaaS, enterprise technology, and IT industry experience preferred. Experience marketing to US government customers is a plus but not mandatory. Preferred Company Background Candidates from enterprise technology and cloud companies are preferred, particularly those with experience at ServiceNow, Salesforce, Slack, Palantir, Dell, Snowflake, SAP, Workday, Microsoft, Amazon, or Google. Preferred Domain Expertise FedRAMP Moderate or FedRAMP High IL5 and air-gapped cloud environments Government-focused on-premises solutions Enterprise cloud security and compliance Collaboration and developer productivity tools Preferred audiences: US Federal Civilian (FedCiv), US Federal Defense (FedDef), State, Local, and Education (SLED), and international public-sector organizations. Ideal Candidate Profile Prioritize candidates with 3+ years of product marketing experience in B2B SaaS or enterprise IT, strong GTM execution, campaign analytics, product launches, sales enablement, and cross-functional stakeholder management. Candidates with government cloud, cybersecurity, FedRAMP, or public-sector marketing experience are especially valuable.