Senior Product Marketing Manager

Who you are 5+ years of experience in product marketing or a similar function in crypto, fintech, or developer tools and infrastructure Demonstrated success launching and scaling product launches end to end, with quantifiable outcomes Strong copywriting and storytelling skills—able to distill complexity into clarity Hands-on HubSpot experience: workflows, lead scoring, pipelines, and reporting Analytical in nature, with a strong ability to set up tracking, read funnels, and tie marketing work to pipeline and revenue Comfort navigating ambiguity and solving open-ended problems with structure and insight Daily AI tool user who can build simple agent workflows or automations Blockchain enthusiast with a burning curiosity about and/or deep understanding of blockchain technologies Bonus: Experience managing and mentoring team members, fostering a collaborative environment that drives individual growth and team success What the job involves Offchain is looking for a strategic, hands-on Senior Product Marketing Manager to drive go-to-market and growth for ZeroDev, its smart account and wallet infrastructure for developers, fintechs, and financial institutions building programmable finance. This role is made for a builder who thrives at the intersection of product, sales, and growth, and who can connect every campaign to pipeline and revenue This is a full-stack role. One week you’re shipping a launch; the next you’re working in HubSpot and supporting commercial proposals with Sales. You’ll work closely with Product, Engineering, Legal, Sales, and the wider Offchain marketing team to shape positioning, run campaigns, and grow ZeroDev’s footprint with both crypto-native builders and enterprise buyers Develop product positioning, messaging, and competitive framing across the ZeroDev product line, and evolve it as products mature Define go-to-market plans and run launches end to end, developing content for landing pages, blogs, emails, demos, social, one-pagers, and internal enablement Run content, search, and lifecycle programs. Own the X and LinkedIn calendar, SEO and answer-engine visibility, the monthly newsletter, nurture flows, and customer case studies Own growth operations: HubSpot administration, lead scoring and routing, campaign tracking (UTMs, PostHog), and funnel dashboards Equip Sales with proposals, battlecards, account briefs, and discovery prompts grounded in the product to assist in moving customers through the pipeline Collaborate with ecosystem partners to drive adoption and amplify reach through coordinated GTM efforts Contribute to OKRs and performance tracking frameworks, and manage the marketing budget and paid campaigns against named opportunities

Benefits

Health, Dental and Vision Insurance 401(k) with company match Pre-tax commuter benefits Environment geared toward brainstorming and learning Generous paid time off - everyone needs to recharge!