Senior Product Marketing Manager – Customer Advocacy & Storytelling Lead Driving B2B SaaS Growth Through Authentic Narratives, Data‑Driven Insights, and Strategic Market Positioning at brighthush

About brighthush

brighthush is a trailblazer in the cloud‑native SaaS arena, empowering enterprises across finance, healthcare, retail, manufacturing, and beyond to streamline operations, elevate customer engagement, and unlock measurable ROI. We don’t just build software – we engineer digital ecosystems that evolve with our customers’ needs. Our culture is built on curiosity, collaboration, and a relentless focus on the people who use our products. At brighthush, our mission is simple yet profound: help our customers not only survive but thrive in an ever‑evolving digital landscape by delivering solutions that are powerful, intuitive, and deeply understood.

Why brighthush is the Place to Grow

In today’s crowded B2B SaaS market, the most authentic marketing asset a company can own is the voice of its customers. That’s why we’re looking for a visionary Product Marketing Manager who can turn real‑world success stories into compelling narratives that resonate across sales, marketing, product, and executive teams. If you thrive in a fast‑paced, collaborative environment and love turning data, insights, and human experience into powerful content, you’ll find a home here.

What Makes brighthush Unique

• Customer‑Centric Culture: Every decision is guided by the real‑world impact on our users.
• Innovation at Scale: We invest heavily in research, experimentation, and continuous improvement.
• Growth Mindset: Your ideas are not just heard—they’re acted upon.
• Diverse & Inclusive Team: We celebrate differences and foster an environment where everyone can succeed.
• Global Reach, Local Touch: Our solutions serve customers worldwide, yet we maintain a personal, community‑focused approach.

Key Responsibilities

As the Senior Product Marketing Manager – Customer Advocacy & Storytelling Lead, you will be the bridge between our customers’ success stories and the broader market narrative. Your role will encompass the entire lifecycle of customer storytelling, from discovery to publication, and will directly influence how our commercial organization communicates value.

• Identify & Vet Customer Success Stories: Partner with Customer Success, Sales, and Product teams to surface high‑impact customers whose journeys illustrate key product benefits.
• Build Advocacy Relationships: Cultivate long‑term relationships with selected customers, ensuring they feel valued and motivated to share their experiences.
• Conduct Insightful Interviews: Design interview guides, conduct in‑depth conversations, and capture authentic narratives that highlight measurable outcomes.
• Craft Compelling Content: Write case studies, testimonials, quotes, and multi‑format assets (written, video, slide decks, social snippets) that can be leveraged across marketing channels.
• Own the Content Pipeline: Maintain a robust pipeline of potential stories, track progress, and ensure timely delivery to the publishing calendar.
• Develop Repeatable Processes: Create scalable frameworks for sourcing, vetting, and producing customer content, including templates, guidelines, and workflow automations.
• Measure & Optimize: Use analytics to assess the impact of advocacy content on lead generation, conversion, and brand perception, and iterate on tactics accordingly.
• Cross‑Functional Collaboration: Partner with Marketing, Sales, Product, and Customer Success to align storytelling with product positioning, go‑to‑market strategies, and customer journeys.
• Champion Customer Voice: Advocate for the customer perspective in product roadmaps, marketing campaigns, and executive communications.

Essential Qualifications

• 5+ years of experience in customer marketing, advocacy, or social proof within a B2B SaaS environment.
• Proven track record of developing and publishing high‑impact case studies and testimonials.
• Exceptional writing and storytelling skills, with the ability to translate complex technical concepts into clear, relatable narratives.
• Hands‑on experience conducting customer interviews and extracting actionable insights.
• Strong project management abilities—owning initiatives from concept through execution and measurement.
• Excellent interpersonal skills, capable of building trust with customers and internal stakeholders alike.
• Self‑motivated, proactive, and comfortable working independently in a dynamic environment.
• Familiarity with marketing automation platforms, content management systems, and analytics tools.

Preferred Qualifications

• Experience leading or scaling a customer advocacy program.
• Background in product marketing with a focus on customer‑generated content.
• Proficiency in creating multi‑format content, including video production, slide decks, and social media assets.
• Knowledge of reference program best practices and evidence‑based marketing.
• Experience with data‑driven storytelling and performance metrics.

Skills & Competencies

• Strategic Thinking: Ability to align customer stories with broader business objectives.
• Communication: Clear, concise, and persuasive written and verbal communication.
• Analytical Mindset: Comfortable interpreting data to inform content strategy and measure ROI.
• Collaboration: Works effectively across cross‑functional teams and builds consensus.
• Adaptability: Thrives in a fast‑changing environment and embraces new tools and processes.
• Customer‑Obsessed: Deep empathy for customer challenges and a passion for showcasing their success.

Career Growth & Learning Opportunities

At brighthush, your professional development is a top priority. You’ll have access to:

• Mentorship from senior leaders in marketing, product, and customer success.
• Regular learning sessions, workshops, and industry conferences.
• Opportunities to lead cross‑functional initiatives and shape product positioning.
• Clear career pathways into senior product marketing, customer experience leadership, or strategic marketing roles.
• Support for certifications, courses, and advanced degrees.
• Access to a knowledge hub with internal playbooks, case study libraries, and best‑practice repositories.

Work Environment & Culture

Our hybrid model blends the flexibility of remote work with the collaboration of in‑office sessions. Expect:

• Flexible hours that respect work‑life balance.
• Regular team‑building events, both virtual and in person.
• A culture that celebrates experimentation, learning from failure, and celebrating wins.
• Inclusive decision‑making, where every voice is heard and valued.
• Transparent communication from leadership, with quarterly town halls and open Q&A sessions.
• Community outreach initiatives that allow employees to give back and connect with local tech ecosystems.

Compensation & Benefits

We offer a competitive salary range that reflects your experience, expertise, and the value you bring to brighthush. In addition to base pay, you’ll enjoy:

• Comprehensive health, dental, and vision insurance plans.
• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA).
• 401(k) retirement plan with company match.
• Life, disability, and accidental death & dismemberment (ADD) coverage.
• Paid time off (PTO) and paid holidays.
• Professional development budget and tuition reimbursement.
• Employee wellness programs, including mental health resources.
• Regular team retreats and off‑site events.
• Technology stipend for home office setup.
• Employee referral bonus program.

How to Apply

Ready to shape the narrative of our customers and drive brand impact through authentic storytelling? We’d love to hear from you. Click the link below to submit your application and join the brighthush family.

Apply to this role at brighthush