Senior Remote Growth Marketing Manager – Customer Acquisition, Campaign Optimization, and Data‑Driven Performance at brighthush

About brighthush

brighthush is a trailblazing, customer‑centric brand that empowers people to unlock their full potential through innovative digital products and services. With a global community of millions of users, we blend cutting‑edge technology, data science, and creative storytelling to deliver personalized experiences that drive lasting value. Our mission is simple: help every individual achieve their goals by providing tools that are intuitive, engaging, and backed by real‑world insights.

As a remote‑first organization, brighthush thrives on flexibility, collaboration, and a culture that celebrates curiosity. We believe that the best ideas come from diverse perspectives, and we foster an environment where every team member can experiment, learn, and grow. Whether you’re a seasoned marketer or a fresh graduate with a passion for growth, you’ll find a place at brighthush where your contributions directly shape the future of our products and the lives of our users.

Role Overview

We’re looking for a dynamic, data‑driven Growth Marketing Manager to lead our customer acquisition and retention initiatives from end to end. In this remote, full‑time role, you will partner with product, sales, creative, and analytics teams to design, execute, and optimize campaigns that attract new users, nurture engagement, and drive long‑term loyalty. Your strategic vision, analytical rigor, and creative flair will help us scale sustainably while maintaining a focus on customer delight.

Key Responsibilities

• Strategic Planning – Craft comprehensive growth plans that define target audiences, budgets, timelines, and measurable objectives aligned with brighthush’s business goals.
• Campaign Management – Own end‑to‑end execution of acquisition campaigns across paid search, paid social, email, and emerging channels. Ensure seamless integration of creative assets, messaging, and landing pages.
• Creative Collaboration – Work closely with the creative team to develop compelling ad copy, visuals, and landing page designs that resonate with distinct customer segments.
• Conversion Optimization – Identify friction points in the customer journey, design hypothesis‑driven experiments, and implement A/B tests to improve conversion rates and reduce churn.
• Experiment Design & Analysis – Plan controlled experiments with clear hypotheses, success metrics, and reporting cadences. Use statistical rigor to interpret results and inform future initiatives.
• Performance Monitoring – Track key metrics such as CAC, LTV, ROAS, and retention. Build dashboards that provide real‑time insights and actionable recommendations.
• Budget Allocation – Allocate and reallocate budgets dynamically based on performance data, channel efficiency, and strategic priorities.
• Cross‑Functional Alignment – Partner with product teams on onboarding flows, activation triggers, and feature adoption. Coordinate with sales to assess lead quality and conversion pathways.
• Reporting & Communication – Present findings to senior leadership, articulate data limitations, and recommend practical next steps. Document experiments and best practices for knowledge sharing.
• Continuous Improvement – Stay abreast of industry trends, new tools, and emerging channels. Champion a culture of experimentation and data‑driven decision making across the marketing organization.

Essential Qualifications

• 3–5 years of experience in growth marketing, performance marketing, or a related role, with a proven track record of scaling user acquisition and retention.
• Hands‑on experience managing digital campaigns and advertising budgets across multiple channels.
• Deep understanding of paid search, paid social, email marketing, and conversion optimization tactics.
• Strong analytical skills: ability to interpret campaign data, derive insights, and translate them into actionable strategies.
• Proficiency in planning, executing, and evaluating A/B tests and multivariate experiments.
• Familiarity with analytics platforms (e.g., Google Analytics, Mixpanel), CRM systems, and campaign reporting tools.
• Excellent written and verbal communication skills, with the ability to convey complex data insights to non‑technical stakeholders.
• Project management aptitude: prioritize initiatives, manage multiple campaigns simultaneously, and meet deadlines.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
• Legal eligibility to work in the United States and residence in an employer‑approved state.

Preferred Qualifications

• Experience marketing subscription‑based or SaaS products, with a deep understanding of the customer lifecycle.
• Hands‑on expertise with Google Ads, Meta Ads Manager, and other major advertising platforms.
• Knowledge of lifecycle marketing, customer segmentation, and cohort analysis.
• Basic SQL skills or experience building data dashboards (e.g., Looker, Tableau, Power BI).
• Understanding of attribution modeling, incremental lift measurement, and advanced analytics techniques.

Skills & Competencies

• Strategic thinking and a data‑driven mindset.
• Creative problem‑solving and a passion for experimentation.
• Strong collaboration and influence skills across cross‑functional teams.
• Adaptability to fast‑paced environments and evolving priorities.
• Attention to detail and a commitment to delivering high‑quality work.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Braze).
• Experience with performance measurement frameworks and KPI development.

Career Growth & Learning

At brighthush, we believe that growth starts with continuous learning. As a Growth Marketing Manager, you will:

• Lead high‑impact projects that directly influence company revenue and user experience.
• Mentor junior marketers and collaborate with senior leaders to shape the marketing strategy.
• Access an annual budget for professional development, including conferences, courses, and certifications.
• Progress into senior marketing roles such as Senior Growth Manager, Head of Growth, or Chief Marketing Officer, depending on performance and ambition.
• Participate in cross‑departmental initiatives that broaden your skill set beyond marketing, such as product strategy, data science, and customer success.

Work Environment & Culture

brighthush is committed to creating an inclusive, supportive, and innovative workplace. Key cultural pillars include:

• Remote‑First Flexibility – Work from anywhere in the U.S. with flexible start and finish times that align with agreed collaboration windows.
• Transparent Communication – Regular all‑hands meetings, open‑door leadership, and a culture of feedback.
• Data‑First Decision Making – Empowered to experiment, measure, and iterate based on real data.
• Community & Collaboration – Weekly virtual coffee chats, hackathons, and cross‑team projects that foster camaraderie.
• Wellness & Balance – 20 days of paid time off, company holidays, and a home‑office stipend to support a healthy work‑life balance.

Compensation & Benefits

We offer a competitive total rewards package that reflects your experience and the value you bring to brighthush:

• Base Salary – $100,000–$140,000 per year, commensurate with experience.
• Health & Wellness – Comprehensive medical, dental, and vision insurance plans.
• Retirement Savings – 401(k) plan with employer matching contributions.
• Paid Time Off – 20 days of PTO annually, plus company holidays.
• Equipment & Workspace – Company‑provided laptop, marketing software licenses, and a home‑office setup allowance.
• Professional Development – Annual budget for courses, certifications, and industry conferences.
• Flexible Work Hours – Start and finish times that accommodate your personal rhythm within agreed collaboration windows.
• Performance Bonuses – Quarterly bonuses tied to campaign performance and company growth metrics.
• Team Events & Recognition – Virtual team building, recognition programs, and occasional in‑person retreats.

How to Apply

Ready to take the next step in your growth marketing career and help shape the future of brighthush? Submit your application through our careers portal or click the link below to start your journey with us.