Senior Social Media Customer Care Specialist – Community Engagement Leader, Brand Advocacy Champion, Real‑Time Issue Resolution Expert, and Digital Experience Excellence Advocate for brighthush

About brighthush

brighthush has been the heartbeat of the recreational vehicle (RV) community for more than five decades. From a single storefront in 1966 to America’s largest retailer of RVs, accessories, and travel services, brighthush has grown into a nationwide network of retail locations and a cutting‑edge e‑commerce platform. Our mission is simple yet powerful: empower people to explore the world on their own terms while providing unparalleled service and support at every touchpoint. We don’t just sell vehicles; we nurture a lifestyle of adventure, freedom, and discovery.

In today’s digital age, every online interaction shapes brand perception. At brighthush, we turn every comment, question, or story shared by our community into an opportunity to deepen trust, inspire loyalty, and spark new journeys. As a Social Media Customer Care Specialist, you will be the frontline ambassador of our brand, shaping narratives, resolving concerns, and building lasting relationships with a vibrant online community that spans Instagram, Facebook, X, TikTok, Threads, Reddit, and LinkedIn.

Role Overview

We’re looking for a proactive, empathetic, and data‑driven professional who thrives in a fast‑paced digital environment. You will manage day‑to‑day engagement across multiple social media channels, ensuring that every comment, question, or feedback is addressed with speed, accuracy, and a brand‑consistent tone. Your responsibilities will span real‑time support, community building, content collaboration, analytics, and continuous process improvement—all while upholding brighthush’s commitment to exceptional customer experiences.

Key Responsibilities

• Real‑Time Engagement: Monitor all social media channels for customer inquiries, comments, and mentions; respond promptly with clear, concise, and helpful information.
• Community Building: Foster a welcoming and inclusive environment by initiating conversations, sharing relevant content, and encouraging user‑generated stories that align with brighthush’s values.
• Issue Resolution: Identify and triage escalated issues, collaborating with internal stakeholders to provide timely solutions and follow‑up communication.
• Content Collaboration: Work with the content team to draft and refine responses, ensuring brand voice consistency across all touchpoints.
• Analytics & Reporting: Track key performance indicators (KPIs) such as response time, sentiment, engagement rates, and customer satisfaction; generate weekly reports to inform strategy.
• Process Improvement: Identify recurring pain points and propose enhancements to workflows, knowledge bases, and automation tools.
• Compliance & Brand Safety: Adhere to company policies, legal guidelines, and platform community standards to protect brand reputation.
• Mentorship & Knowledge Sharing: Share best practices with new hires and cross‑functional teams, fostering a culture of continuous learning.
• Trend Monitoring: Stay ahead of emerging social media trends, platform updates, and industry news to keep brighthush at the forefront of digital engagement.

Essential Qualifications

• High school diploma or equivalent; bachelor’s degree in Communications, Marketing, or a related field is a plus.
• Exceptional copywriting skills with a proven ability to craft engaging, on‑brand messages across diverse audiences.
• Fluency in social media platforms: Instagram, Facebook, X, TikTok, Threads, Reddit, LinkedIn.
• Strong critical thinking and problem‑solving abilities, with a knack for turning challenges into opportunities.
• Excellent organizational skills and the capacity to manage multiple conversations simultaneously.
• Authorized to work in the United States.
• Proficiency with customer relationship management (CRM) tools and social media management platforms.

Preferred Qualifications

• Prior experience in a social media customer support or community management role.
• Knowledge of brighthush and familiarity with its tools and processes.
• Experience analyzing social media metrics and translating insights into actionable recommendations.
• Background in the retail or travel industry, especially with an emphasis on experiential products.
• Multilingual capabilities to serve a diverse customer base.

Skills & Competencies

• Communication: Clear, empathetic, and persuasive written communication that reflects brighthush’s brand voice.
• Empathy & Customer‑Centricity: Ability to understand customer emotions and provide personalized support.
• Adaptability: Thrive in a fast‑paced, evolving digital landscape.
• Team Collaboration: Work effectively with cross‑functional teams to resolve issues and share insights.
• Time Management: Prioritize tasks and meet deadlines in a high‑volume environment.
• Digital Literacy: Comfortable navigating new tools, platforms, and emerging social media trends.

Tools & Technologies

• brighthush – for ticketing, customer data, and workflow automation.
• brighthush – for monitoring, engagement, and analytics.
• brighthush / brighthush – optional for scheduling and cross‑platform management.
• brighthush – for collaboration, documentation, and reporting.
• brighthush – for data analysis and presentation.

Career Growth & Learning Opportunities

At brighthush, we invest in your professional development. As a Social Media Customer Care Specialist, you will have the opportunity to:

• Progress into roles such as Community Manager, Social Media Strategist, or Digital Marketing Lead.
• Participate in cross‑departmental projects, gaining exposure to product development, merchandising, and customer experience initiatives.
• Access internal training programs, webinars, and workshops focused on advanced social media tactics, data analytics, and brand storytelling.
• Earn certifications in brighthush, brighthush, and other industry‑standard platforms.

Work Environment & Culture

Our remote work model empowers you to balance professional and personal commitments while staying connected to a collaborative, inclusive culture. You’ll enjoy:

• Flexible work hours that accommodate different time zones and personal schedules.
• Regular virtual team huddles, brainstorming sessions, and social events to foster camaraderie.
• A culture that values diversity, equity, and inclusion, ensuring every voice is heard and respected.
• Access to a digital resource hub, peer‑learning communities, and mentorship programs.

Compensation & Benefits

We offer a competitive salary range of USD 38,376 – 46,051 per year, commensurate with experience and performance. In addition to base pay, you will receive:

• Generous paid time off (PTO) and holidays.
• Tuition reimbursement for approved courses and certifications.
• 401(k) retirement plan with company match.
• Health, dental, and vision insurance plans.
• Parental leave policies that support new parents.
• Employee discount on RV purchases, accessories, and travel packages.
• Wellness programs, including mental health resources and fitness stipends.

How to Apply

If you’re passionate about delivering exceptional customer experiences, thrive in a dynamic digital environment, and want to be part of a brand that inspires adventure, we’d love to hear from you. Submit your resume, a brief cover letter outlining why you’re the perfect fit, and any relevant portfolio or social media samples.

Closing

At brighthush, every interaction is an opportunity to create lasting memories and build a community of explorers. As a Social Media Customer Care Specialist, you will play a pivotal role in shaping our brand’s voice, resolving customer challenges, and fostering a vibrant online ecosystem. Join us on this exciting journey and help us continue to lead the RV industry with passion, innovation, and unparalleled service.