Senior Strategic Director of eCommerce & Customer Acquisition – Leading Direct‑to‑Consumer Growth, Performance Marketing, Data‑Driven Optimization, and Digital Transformation to Accelerate brighthush’s Clean Energy Mission

About brighthush

brighthush is a trailblazing, women‑led energy transformation company that is redefining how utilities and consumers engage with clean‑energy solutions. With an unwavering focus on impact, we empower utilities to navigate the evolving landscape of load flexibility, electrification, and carbon reduction. Our mission is simple yet ambitious: to power change by delivering measurable outcomes—sales, enrollment, energy savings, and revenue—through innovative digital experiences and data‑centric strategies. At brighthush, we don’t just talk about sustainability; we build the technology, data, and partnerships that make it happen.

Why This Role Matters

The transition to a low‑carbon future is accelerating at a pace that demands rapid, customer‑centric digital solutions. The Senior Strategic Director of eCommerce & Customer Acquisition will be the catalyst that transforms brighthush’s digital presence into a high‑velocity growth engine. You will build and scale a world‑class eCommerce and direct‑to‑consumer acquisition capability that not only drives revenue but also fuels the broader mission of accelerating clean‑energy adoption. Your strategic vision will shape how millions of consumers discover, engage with, and purchase energy‑efficiency solutions—making a tangible difference in the fight against climate change.

Key Responsibilities

Strategic Vision & Execution

• Design and implement a comprehensive eCommerce and customer acquisition strategy that aligns with brighthush’s business objectives across utility marketplaces, limited‑time offers, and custom energy‑efficiency kit sites.
• Translate sales, enrollment, revenue, participation, and energy‑savings targets into integrated marketing and optimization roadmaps.
• Lead cross‑functional strategy across audience acquisition, digital merchandising, promotional planning, conversion optimization, cart recovery, cross‑sell, and repeat purchase initiatives.
• Develop scalable acquisition frameworks and customer journeys for pay‑for‑performance programs where revenue is directly tied to enrollment or participation.
• Collaborate with Account Leadership to deliver executive‑level performance reporting, leveraging audience insights and campaign analytics to drive continuous improvement.
• Partner with Corporate Marketing to craft performance‑marketing strategies that generate qualified leads and accelerate the sales funnel.

Performance Marketing & Optimization

• Own integrated campaigns across paid search, paid social, display, programmatic, email, direct mail, retargeting, and partner channels.
• Establish structured testing programs for audiences, offers, messaging, creative, landing pages, and conversion pathways.
• Develop lifecycle strategies that support acquisition, activation, abandonment recovery, cross‑sell, and re‑engagement.
• Monitor performance across media, email, and CRM platforms to drive continuous optimization and trigger cross‑functional action plans when metrics lag.
• Leverage customer, media, marketplace, and program data to refine performance and guide investment decisions.

Capability Building & Leadership

• Build brighthush’s enterprise eCommerce and customer acquisition capability, including operating model, processes, standards, tools, talent, and external partnerships.
• Develop repeatable playbooks and best practices that can be applied across Customer Engagement, Pay‑for‑Performance, and corporate demand‑generation initiatives.
• Establish consistent KPIs, dashboards, forecasts, and optimization practices that connect marketing activity to program and financial outcomes.
• Coach marketing, account, and program teams, and help define the future organizational structure required to scale the capability.
• Foster a culture of disciplined experimentation, continuous optimization, collaboration, and accountability.

Essential Qualifications

• Bachelor’s degree in Marketing, Business, Communications, eCommerce, or a related field.
• 12+ years of progressive experience in eCommerce, direct‑to‑consumer marketing, customer acquisition, performance marketing, or related disciplines.
• Proven track record of building or scaling an eCommerce, customer acquisition, or performance‑marketing capability.
• Demonstrated success in developing strategies tied to measurable sales, enrollment, participation, revenue, or conversion goals.
• Deep knowledge of paid media, lifecycle marketing, audience segmentation, digital merchandising, conversion optimization, and customer journey development.
• Experience leading complex initiatives across marketing, account management, technology, operations, analytics, and creative teams.
• Strong analytical, financial, communication, presentation, and leadership skills.
• Proven ability to develop data‑driven optimization recommendations that increase traffic, engagement, lead generation, and ROI across paid and organic channels.

Preferred Experience

• Background in the energy, utility, technology, consulting, or professional services industries.
• Experience supporting utility marketplaces, residential programs, or other participation‑driven initiatives.
• Familiarity with pay‑for‑performance or outcome‑based contracts.
• Experience balancing both client program delivery and corporate demand generation.
• Agency experience is a plus.
• Proficiency with Salesforce, marketing automation, GA4, eCommerce platforms, testing tools, and business intelligence solutions. Google Analytics Certification is a bonus.

Leadership Competencies

• Enterprise‑mindset builder who can establish a new capability while delivering immediate results.
• Commercially focused leader who connects customer behavior and marketing performance to business outcomes.
• Strategic, analytical, and comfortable moving between executive guidance and hands‑on optimization.
• Collaborative partner who respects account ownership and influences effectively across teams.
• Client‑focused advisor who builds trust through insight, accountability, and measurable results.
• Decisive problem solver committed to experimentation, innovation, and continuous improvement.

Career Growth & Learning Opportunities

At brighthush, you’ll be part of a high‑impact team that is shaping the future of energy. The Director role offers:

• Direct influence on the company’s growth trajectory and strategic direction.
• Opportunity to lead cross‑functional initiatives that span marketing, technology, and operations.
• Access to cutting‑edge tools, data platforms, and industry‑leading partners.
• Mentorship from senior executives and a culture that rewards innovation.
• Continuous learning through conferences, certifications, and internal knowledge‑sharing sessions.

Work Environment & Culture

brighthush thrives on collaboration, curiosity, and a relentless pursuit of impact. Our culture is built on:

• Inclusive teamwork where every voice is heard.
• Transparent communication and data‑driven decision making.
• Flexibility that supports work‑life balance.
• A commitment to sustainability that extends beyond our products to our workplace practices.
• Celebration of wins—both big and small—through regular recognition and team events.

Compensation & Benefits

The base salary for this position ranges from $130,000 to $200,000, commensurate with experience and qualifications. In addition to base pay, you may be eligible for a discretionary annual bonus that reflects individual and company performance.

Our comprehensive benefits package is designed to support your health, financial security, and overall well‑being:

• Three weeks of paid vacation annually, plus paid holidays.
• 401(k) retirement plan with employer match.
• Medical, dental, and vision coverage.
• Parental leave and flexible family‑support options.
• Employee assistance program for personal and professional support.
• Commuter benefits and additional supplemental offerings.
• Opportunities for professional development, certifications, and conference attendance.

Equal Opportunity Employer

brighthush is an Equal Opportunity Employer committed to ensuring equal employment opportunities for all applicants and employees, regardless of race, color, religion, national origin, gender, age, disability, marital status, genetics, veteran status, sexual orientation, or any other protected status. We comply with all applicable federal, state, and local non‑discrimination laws.

How to Apply

If you are ready to lead brighthush’s next wave of digital growth and make a tangible impact on the energy transition, we encourage you to apply today. Join a team that values innovation, data, and a shared commitment to sustainable progress.