Senior Vice President Marketing
Company Description
Publix Pharmacy was established with a clear vision to provide customers with 100% original, high-quality medicines. The organization is focused on delivering safe, reliable pharmaceutical products supported by excellent customer service. Publix Pharmacy emphasizes integrity, transparency, and trust in every aspect of its operations. Team members are encouraged to contribute to a culture that prioritizes patient well-being and long-term relationships with communities. Role Description The Senior Vice President Marketing role at Publix Pharmacy is a full-time, remote position responsible for leading the overall marketing vision and strategy for the pharmacy business. This role oversees the development and execution of comprehensive marketing plans that support brand growth, customer acquisition, and retention. Day-to-day responsibilities include guiding market planning and research initiatives, managing marketing budgets, aligning cross-functional teams, and ensuring consistent messaging across all channels. The Senior Vice President Marketing will collaborate closely with executive leadership, pharmacy operations, and digital teams to strengthen brand positioning, enhance patient engagement, and support the launch of new products and services. This role also leads public relations efforts, monitors performance metrics, and continuously optimizes campaigns to achieve measurable business outcomes.
Qualifications
Candidates should possess strong skills in Market Planning and Marketing Management to design and lead strategic initiatives. Candidates should possess Market Research and Marketing skills to analyze customer behavior, competitive trends, and performance data. Candidates should possess Public Relations skills to manage brand reputation, media interactions, and external communications. Extensive leadership experience in senior marketing roles, ideally within healthcare, pharmacy, or consumer goods industries. Proven ability to develop and execute omnichannel marketing strategies, including digital, retail, and community-focused campaigns. Excellent analytical, communication, and stakeholder management skills, with the ability to influence executive decision-making. Demonstrated experience leading remote, cross-functional teams and managing complex projects across multiple locations. Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree (MBA or equivalent) is preferred.