SEO / SEM Specialist
About The Role The role owns the organic and paid search strategy for a growing technology company — driving qualified traffic, lowering acquisition costs, and turning search into a predictable growth channel. You will work closely with content, product marketing, and web teams to execute SEO roadmaps and paid search campaigns, backed by rigorous testing and clear reporting on rankings, conversions, and pipeline impact.
Key Responsibilities
Own and execute technical and on-page SEO: site audits, crawl analysis, schema markup, Core Web Vitals, and page speed optimization Develop and maintain keyword and topic strategies using tools like Ahrefs, Semrush, or Search Console to capture high-intent demand Build, launch, and optimize paid search campaigns in Google Ads and Microsoft Advertising across search, shopping, and Performance Max Manage keyword bids, budgets, and negative keyword lists to improve ROAS and lower CPA Run structured experiments on ad copy, landing pages, and meta content; document learnings and scale winners Build dashboards in GA4 and Looker Studio to report on rankings, organic traffic, paid performance, and conversion metrics to leadership Collaborate with content and web teams to align editorial calendars, internal linking, and landing pages with search demand What We Are Looking For 3-6 years of hands-on SEO and SEM experience, ideally in B2B or B2C tech Deep proficiency with Google Ads, Google Search Console, GA4, and at least one major SEO platform (Ahrefs, Semrush, or Moz) Track record of measurably improving organic traffic and paid search efficiency Working knowledge of HTML, technical SEO fundamentals, and how CMS platforms (WordPress, Webflow, or similar) affect crawlability Strong analytical skills: comfortable with Excel/Sheets, pivot tables, and translating data into prioritized recommendations Excellent written communication — able to write compelling ad copy and explain strategy to non-technical stakeholders Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience Bonus: Experience with Google Tag Manager, SQL basics, programmatic SEO, or managing agency/vendor relationships