SEO Specialist/Content Writer - Remote
About the Role
We are seeking an experienced Digital Content Writer / SEO Specialist for a six-month W2 contract, with the possibility of extension. This remote position follows Central Standard Time (CST) and offers 40 hours per week, with flexibility based on experience and availability. The hourly pay rate is $40–$45. The specialist will create high-quality, human-written digital content for healthcare-focused digital platforms, helping improve search visibility, audience engagement, and content performance. The ideal candidate combines strong writing and editorial skills with hands-on SEO and AI-driven search optimization experience. You should be able to simplify complex topics, adapt to different brand voices, and collaborate with digital, marketing, design, SEO, and subject-matter teams.
Key Responsibilities
Create clear, accurate, audience-focused content for websites and digital channels, including blogs, specialty pages, provider biographies, web pages, landing pages, email copy, social media content, newsletters, and FAQs. Refresh and rewrite existing content to improve clarity, usability, search discoverability, and performance. Develop content optimized for SEO and answer-engine optimization, including AI Overviews, featured snippets, FAQs, and conversational search. Conduct keyword research and use search intent, competitive insights, and local-market trends to identify content opportunities and guide recommendations. Ensure content meets established reading-level requirements and accessibility standards while maintaining accuracy and an appropriate healthcare tone. Optimize on-page SEO elements, including headlines, metadata, title tags, meta descriptions, alt text, internal links, and page structure. Monitor and analyze content performance, search rankings, and discoverability using SEO and analytics tools. Publish and maintain digital content in WordPress. Maintain consistency with brand standards, editorial guidelines, accessibility expectations, and compliance requirements. Collaborate with digital, marketing, design, SEO, and subject-matter stakeholders throughout content planning, review, and publishing.
Required Qualifications
At least 3 years of professional experience in digital content writing, copywriting, SEO content, or a related field. A strong portfolio demonstrating high-quality website, blog, landing-page, and/or healthcare content. Experience writing for healthcare, health services, or another regulated industry. Working knowledge of SEO fundamentals, including keyword research, search intent, on-page optimization, metadata, internal linking, and content performance analysis. Knowledge of answer-engine optimization and content structures that support AI-driven and conversational search. Experience using SEMrush or a comparable SEO research platform. Hands-on experience authoring and publishing content in WordPress. Ability to write clear, accessible content that meets defined reading-level standards. Strong research, editing, proofreading, organizational, and project-management skills. Ability to adapt writing to multiple brand voices and collaborate effectively with different stakeholders. Proficiency with Microsoft Office and Adobe tools. Contract Details Employment Type: W2 contract Contract Duration: 6 months, with the possibility of extension Work Arrangement: Remote Time Zone: Central Standard Time (CST) Hours: 40 hours per week, with flexibility based on experience and availability Pay Rate: $40–$45 per hour