Social Media Specialist (Remote)
About the Company
Olyra is a better-for-you snack brand focused on the U.S. market. The company is backed by Grupo Bimbo, the world's largest baking company, and is experiencing continued growth as it expands its presence in the market.
About the Role
Olyra is looking for a Social Media Specialist to manage its organic social media presence and build meaningful relationships with its online community. Reporting to the Director of Digital Marketing, the specialist will serve as the brand's voice across Instagram, Facebook, and TikTok, handling daily community interactions, creating platform-specific content, and supporting audience growth and engagement. This role combines community management, customer relationship management (CRM), content creation, and performance analysis. The successful candidate will be comfortable creating short-form videos, keeping up with social media trends, and working with cross-functional teams in a fast-paced, entrepreneurial environment. This is a fully remote, full-time position for candidates based in the Eastern Time Zone of the United States.
Key Responsibilities
Manage comments, direct messages, mentions, and tags across Instagram, Facebook, and TikTok, responding promptly in the brand's voice. Engage proactively with community members, creators, partners, and relevant online conversations to strengthen brand relationships and loyalty. Identify and escalate customer service concerns, product feedback, and potential brand risks to the appropriate teams. Identify user-generated content (UGC) and share community insights to inform content planning and marketing decisions. Maintain the CRM by tracking and segmenting community members, customers, creators, and brand advocates. Develop and execute relationship-building initiatives, including fan and ambassador outreach, product seeding, and surprise-and-delight activities. Keep CRM data accurate, organized, and useful for personalized community interactions. Plan, create, and publish organic content, including Reels, TikToks, Stories, carousels, and static posts tailored to each platform. Develop and maintain a monthly content calendar aligned with product launches, retail activities, and brand campaigns. Write engaging captions and social media copy that reflect Olyra's brand personality. Shoot and edit short-form videos and photography using a smartphone-first approach. Collaborate with the Graphic Designer on social media visuals and other creative assets. Identify and respond to relevant trends, sounds, and content formats while maintaining brand consistency. Track and report on reach, engagement, follower growth, response time, and audience sentiment. Use performance insights to test content approaches and improve community and social media strategies. Work with Marketing, Design, Sales, and Operations to support product launches, retail partnerships, events, and promotions. Coordinate with external creators, influencers, and agencies as needed. Monitor social media trends, platform updates, competitor activity, and industry developments.
Required Qualifications
Must be based in the United States within the Eastern Time Zone (EST). Proven experience in community management, with a strong understanding of how to build an engaged and loyal online audience. Hands-on experience creating organic content for Instagram, Facebook, and TikTok, supported by a portfolio or examples of previous work. Ability to shoot and edit short-form videos using CapCut, Canva, Adobe Premiere, Adobe Express, or similar tools. Familiarity with social media management and analytics platforms such as Meta Business Suite, TikTok Studio, Sprout Social, Later, or similar tools. Excellent written communication skills and a strong understanding of brand voice and tone. Strong organizational skills, self-motivation, and the ability to manage multiple priorities in a fast-paced, remote environment. Preferred Qualifications / Requirements A bachelor's degree in Marketing, Communications, or a related field is preferred but not required. Salary & Benefits Compensation is described as competitive, although a specific salary range is not provided. The position offers fully remote work, a generous paid time off (PTO) policy, and benefits that include health insurance.