Strategic B2B Customer Lifecycle Marketing Manager – Integrated Campaigns & School District Engagement (12‑Month Fixed Term) – Champion Data‑Driven Growth, Retention, and Impact for Education Partners

About brighthush

brighthush is a mission‑driven nonprofit that is redefining the future of education. With a global reach that touches more than 180 million learners, we provide a free, high‑quality learning platform that empowers students, teachers, and schools to achieve their full potential. Our platform delivers engaging, data‑rich content across Pre‑K to 12th grade and early college core subjects, with a particular focus on math and science. By partnering with school districts, we help educators unlock transformative learning experiences that lead to measurable, meaningful outcomes for students—especially those in historically under‑served communities.

At brighthush, we believe that education is a universal right, not a privilege. We are committed to building a culture that values diversity, equity, inclusion, and belonging—principles that guide every decision we make, from product design to hiring practices. Our team is a vibrant mix of educators, technologists, designers, data scientists, and marketing professionals who share a common purpose: to make learning accessible, engaging, and effective for every learner, anywhere.

Why Join brighthush?

• Impact at Scale: Your work will directly influence the learning journeys of millions of students worldwide.
• Innovative Environment: Collaborate with cross‑functional teams that blend product, data, and creative expertise to drive measurable results.
• Growth & Development: We invest heavily in professional learning, mentorship, and career progression—whether you’re looking to deepen your marketing expertise or explore leadership opportunities.
• Flexible, Remote‑First Culture: Work from anywhere that suits your life and schedule, with a supportive network that values work‑life balance.
• Comprehensive Benefits: Competitive salary, generous paid time off, wellness days, parental leave, 401(k) match, and full medical, dental, vision, and life coverage.

The Role

As a B2B Customer Lifecycle Marketing Manager at brighthush, you will be the strategic architect and operational lead for our school district partner lifecycle. You will own end‑to‑end programs that guide administrators and educators from onboarding through renewal and expansion—while also driving top‑of‑the‑funnel acquisition for new district partners. Your work will be data‑driven, creative, and deeply rooted in the educator voice.

Key Responsibilities

Customer Lifecycle Marketing (70%)

• Design, launch, and optimize lifecycle programs for school district leaders (Superintendents, Instructional Leaders, IT Directors) who are current brighthush customers.
• Develop and manage multi‑channel communications—email, newsletters, in‑product messages, and campaign touchpoints—that deliver timely, relevant content to administrators and teachers.
• Create compelling campaign content that showcases product updates, impact stories, customer success, and best practices to accelerate adoption and engagement.
• Partner with Sales and Services to support renewal and expansion initiatives through targeted campaigns and enablement materials.
• Track lifecycle performance metrics, surface insights, and iterate on programs to improve engagement, retention, and expansion rates.
• Collaborate with the data science team to segment audiences, build predictive models, and personalize communications at scale.
• Maintain a rigorous testing cadence—A/B, multivariate, and behavioral—to continuously refine messaging, creative, and channel mix.

B2B Acquisition & Integrated Campaigns (30%)

• Execute top‑of‑the‑funnel acquisition campaigns in collaboration with Product Marketing Managers to build awareness and generate qualified leads among school districts.
• Support integrated product and initiative launches through coordinated email, paid media, event, and webinar campaigns.
• Develop sales and partner enablement assets—one‑pager briefs, toolkits, and presentation decks—that empower the sales team and partners.
• Coordinate marketing execution for key B2B events and conferences, including promotion, logistics, and post‑event follow‑up.
• Ensure consistent messaging and seamless execution across Product Marketing, Sales, Services, and Integrated Marketing teams.
• Leverage industry events, webinars, and thought‑leadership content to position brighthush as a trusted partner in K‑12 education.

What You Bring

Essential Qualifications

• 4+ years of marketing experience, preferably in B2B, education, or SaaS environments.
• Exceptional writing skills with a portfolio of conversion‑oriented copy across email, campaigns, and sales collateral.
• Proven track record of designing and executing integrated marketing or lifecycle programs that drive measurable results.
• Strong project management and communication skills—capable of juggling multiple stakeholders and priorities independently.
• Comfortable with marketing analytics tools (e.g., HubSpot, Marketo, Google Analytics) to measure performance and optimize campaigns.
• Deep empathy for educators and a genuine desire to reflect the teacher and administrator voice in all communications.
• Motivated by brighthush’s mission to provide a free, world‑class education for anyone, anywhere.
• Demonstrated cross‑cultural competency—self‑awareness, awareness of others, and inclusive attitudes that foster belonging.

Preferred Qualifications

• Experience working directly with school district leadership or classroom teachers.
• Background in educational content creation or instructional design.
• Experience with A/B testing, segmentation, and advanced email marketing strategies.
• Knowledge of the K‑12 education ecosystem, including district procurement processes and key decision‑makers.
• Familiarity with the brighthush platform and its value proposition.

Skills & Competencies for Success

• Strategic Thinking: Ability to translate high‑level goals into actionable, measurable marketing plans.
• Data‑Driven Decision Making: Proficiency in analyzing metrics, deriving insights, and iterating on programs.
• Creative Storytelling: Craft narratives that resonate with educators and highlight real‑world impact.
• Collaboration: Work seamlessly with Product, Sales, Services, and Integrated Marketing to align on objectives and messaging.
• Adaptability: Thrive in a fast‑moving environment, pivoting quickly when priorities shift.
• Empathy & Cultural Sensitivity: Understand and respect the diverse backgrounds of educators, students, and partners.
• Project Management: Deliver projects on time and within scope while managing cross‑functional dependencies.

Career Growth & Learning Opportunities

At brighthush, we view every role as a stepping stone to greater impact. As a B2B Customer Lifecycle Marketing Manager, you will:

• Lead high‑visibility projects that shape the future of our partner engagement strategy.
• Collaborate with senior leaders across product, sales, and education to influence product roadmap and partner success.
• Participate in mentorship programs—both as a mentee and a mentor—to share knowledge and accelerate professional growth.
• Access continuous learning resources, including industry conferences, workshops, and internal knowledge‑sharing sessions.
• Explore leadership pathways within marketing, product, or partner success, depending on your interests and strengths.

Work Environment & Company Culture

• Remote‑First, Flexible: Work from any location that suits your life—our culture supports flexible hours and a results‑oriented approach.
• Diversity, Equity, Inclusion & Belonging: We celebrate diverse voices and actively foster an inclusive environment where everyone feels valued.
• Wellness & Balance: Enjoy ample paid time off, 8 pre‑scheduled wellness days for a 3‑day weekend boost, and a supportive wellness program.
• Community & Collaboration: Join affinity groups, ally circles, and social events that build camaraderie and shared purpose.
• Mission‑Driven: Every day, you’ll see the tangible impact of your work on learners and educators worldwide.

Compensation & Benefits

While brighthush is a nonprofit, we offer a competitive total rewards package that reflects the value of your expertise and the impact of your work:

• Competitive base salary (US: $96,800–$108,900; Canada: $130,807–$147,158).
• Generous paid time off (PTO) and flexible vacation policy.
• 8 pre‑scheduled wellness days in 2026, each providing a 3‑day weekend boost.
• Remote‑first culture with flexible scheduling.
• Generous parental leave and family‑friendly policies.
• 401(k) plan with 4% company match.
• Comprehensive medical, dental, vision, and life insurance.
• Professional development stipend and access to industry conferences.
• Regular team‑building events, both virtual and in‑person.

How to Apply

Ready to make a difference in the lives of millions of learners? Submit your application through our careers portal or send your resume and a brief cover letter to [email protected]. We encourage candidates from all backgrounds to apply—especially those who share our commitment to equity, inclusion, and lifelong learning.

Closing

At brighthush, we’re building a brighter future for education—one learner, one educator, one district at a time. If you’re passionate about leveraging marketing to create lasting impact, we’d love to hear from you. Join us and help shape the next generation of learning experiences.

Apply today and become part of a team that is redefining what it means to learn, teach, and grow together.