Strategic Lifecycle Marketing Specialist – Customer Journey Design, Optimization & Analytics Lead at brighthush

About brighthush

brighthush is a trailblazing technology company that empowers businesses to transform their operations through intelligent, data‑driven solutions. With a focus on safety, productivity, and profitability, we provide a unified platform that brings together fleet management, finance, and operations into one seamless ecosystem. Our AI‑powered tools give teams across transportation, logistics, construction, energy, field service, manufacturing, agriculture, food & beverage, retail, and the public sector the visibility and control they need to reduce manual workloads and drive measurable results.

Why Join brighthush?

At brighthush, we believe that great products start with great people. We foster a culture of curiosity, collaboration, and continuous improvement. Our teams are empowered to experiment, learn from data, and iterate quickly. If you thrive in a fast‑moving environment, love turning insights into action, and want to make a tangible impact on millions of customers worldwide, brighthush is the place for you.

Role Overview

As a Strategic Lifecycle Marketing Specialist, you will own the end‑to‑end experience of a portfolio of always‑on customer journeys. You will translate high‑level lifecycle strategy into actionable journey requirements, collaborate with cross‑functional teams, and drive measurable improvements in customer engagement, retention, and revenue. Your work will directly influence how thousands of customers interact with brighthush’s platform every day.

Key Responsibilities

• Journey Design & Optimization – Own the design, execution, and continuous improvement of lifecycle journeys across onboarding, adoption, engagement, renewal, churn prevention, reactivation, and SMB segments.
• Brief Development – Translate approved journey direction into clear briefs, audience segmentation, content requirements, acceptance criteria, and success metrics.
• Campaign Ops Collaboration – Partner with Campaign Operations (Campaign Ops) and Marketing Operations (MOps) to ensure seamless implementation, QA, deliverability, and monitoring.
• Lead the Monthly Product Updates newsletter, from content intake and calendar planning to performance reporting.
• Conduct performance reviews, identify gaps or risks, and recommend actionable improvements. Escalate issues through the agreed process.
• Support the migration from Mandrill to Marketo by building briefs, mapping content, and defining journey requirements.
• Track and report on journey health, adoption, re‑engagement, renewal, and churn‑prevention metrics, sharing insights with stakeholders.
• Collaborate with creative, content, marketing operations, and analytics teams to develop campaigns and produce accurate reports.
• Run routine optimizations and A/B tests, document learnings, and recommend enhancements.
• Leverage AI and automation to accelerate drafting, reporting, and routine tasks while maintaining ownership of launch, measurement, and follow‑through.
• Make data‑driven decisions on journey experience and optimization within your portfolio, contributing to broader lifecycle strategy and prioritization.

What We’re Looking For

• 2–4 years of experience in email/CRM/lifecycle marketing, ideally within a data‑driven, experimental, stage‑based campaign model.
• 1+ year of B2B experience; SaaS/enterprise software background is a plus.
• Proven track record of improving customer communications or lifecycle journeys using customer insights and performance data.
• Strong working knowledge of marketing automation platforms and CRMs (Marketo and Salesforce experience preferred), including segmentation, dynamic content, and campaign tracking.
• Exceptional attention to detail, a commitment to clean QA practices, and polished deliverables.
• Ability to manage multiple programs and deadlines independently within defined architecture, intake rules, and launch gates.
• Excellent written and verbal communication skills, with the ability to report on performance and flag risks to cross‑functional partners.
• A customer‑first mindset and passion for crafting targeted, impactful user experiences.
• A constant learner who stays ahead of the evolving digital marketing landscape, including AI and smart automation.
• Bachelor’s degree in marketing, business, or a related field.

Essential Skills & Competencies

• Data‑driven decision making: proficiency in interpreting analytics dashboards, segment performance, and funnel metrics.
• Strategic thinking: ability to align lifecycle initiatives with broader business objectives.
• Project management: adept at juggling multiple journeys, deadlines, and stakeholder expectations.
• Technical fluency: comfortable navigating Marketo, Salesforce, and other marketing tech stacks.
• Creative collaboration: experience working with designers, copywriters, and developers to produce compelling content.
• Communication: clear, concise, and persuasive in both written briefs and stakeholder presentations.
• Adaptability: thrive in a fast‑paced environment with shifting priorities and emerging technologies.

Career Growth & Learning Opportunities

At brighthush, your career path is defined by your ambition and performance. As a Lifecycle Marketing Specialist, you will:

• Progress to a Senior Lifecycle Lead or Manager role, overseeing larger portfolios and mentoring junior team members.
• Take on cross‑functional leadership projects, such as product marketing launches, customer success initiatives, or global expansion campaigns.
• Participate in continuous learning programs, including certifications in Marketo, Salesforce, and AI‑powered marketing tools.
• Attend industry conferences, webinars, and internal knowledge‑sharing sessions to stay at the forefront of marketing innovation.
• Contribute to strategic discussions on product roadmap, customer experience, and data strategy.

Work Environment & Culture

brighthush values diversity, inclusion, and a collaborative spirit. Our remote‑first culture is supported by:

• Flexible work hours and a results‑oriented approach.
• Regular virtual team huddles, brainstorming sessions, and cross‑departmental workshops.
• A supportive mentorship program that pairs new hires with seasoned leaders.
• Access to cutting‑edge tools, data platforms, and AI resources.
• Annual company retreats and quarterly virtual social events to foster camaraderie.

Compensation & Benefits

While specific compensation varies by location, brighthush offers a competitive salary range, performance bonuses, and equity opportunities. Our benefits package includes:

• Comprehensive health, dental, vision, and pharmacy coverage.
• Paid time off, sick leave, and flexible vacation policies.
• Short‑term and long‑term disability insurance.
• Life insurance and 401(k) with company match.
• Professional development stipend and tuition reimbursement.
• Wellness programs, including mental health resources and fitness subsidies.
• Employee referral bonuses and recognition programs.

Join the brighthush Team

If you are passionate about turning data into action, crafting unforgettable customer journeys, and driving measurable business outcomes, we want to hear from you. Bring your expertise, curiosity, and collaborative spirit to brighthush, and help us shape the future of intelligent operations for businesses worldwide.

Ready to make an impact? Apply now and become a key player in our customer experience revolution.