UGC Campaign Manager (Remote, Contract)

A big part of how students discover Knowt is through creators on TikTok and Instagram showing how they study. We're looking for an organized, content-savvy UGC Campaign Manager to own one vertical of Knowt's education content. You'll run the creator program for that vertical end to end: managing creators, keeping content flowing, reviewing submissions for quality and brand fit, and tracking what's performing so the vertical keeps growing. This is a fully remote, contract position with flexible scheduling. Responsibilities

• Own the day-to-day execution of your Knowt education content vertical, from creator onboarding through posting and performance tracking

• Manage the vertical's roster of student creators: share briefs and sample videos, set expectations, answer questions, and keep everyone on schedule

• Review creator submissions through our content review platform, confirming each video accurately recreates its assigned sample and meets Knowt's brand guidelines

• Approve or deny submissions and keep statuses up to date so the pipeline keeps moving

• Give creators clear, actionable feedback to improve hooks, scripts, and how they show Knowt in action

• Track posting consistency and performance (views, saves, shares, signups) and identify which creators and formats are working in your vertical

• Flag recurring issues, underperforming creators, and new content angles for your audience

• Keep the Knowt team updated on vertical performance, creator status, and edge cases, including occasional strategy calls

Requirements

• Strong understanding of TikTok, Instagram Reels, and short-form content: what makes a good hook and why videos perform

• Familiarity with study and education content on social (StudyTok, study-with-me, exam prep)

• Experience managing creators, influencer/UGC campaigns, or social media programs (preferred)

• Sharp eye for detail and consistent judgment on content quality

• Highly organized; comfortable juggling many creators and submissions without dropping anything

• Clear, direct communicator who can give constructive feedback

• Self-directed, reliable, and responsive

Nice to Have

• Experience in edtech or working with student and college-aged creators

• Familiarity with TikTok analytics or creator management tools

• Current or recent student, or close to the student audience

Starts right away!

Strong understanding of TikTok and Instagram Reels, familiarity with study content, experience managing creators or UGC campaigns preferred, detail-oriented, organized, clear communicator, self-directed.

Key Responsibilities

• managing creators
• reviewing content
• tracking performance

Skills & Tools

TikTok, Instagram Reels

Job Details

• Category: Marketing
• Seniority: Entry Level
• Commitment: Part Time, Contract
• Workplace: Remote — United States
• Salary: USD 24,000 – 36,000 / year
• Languages: English

About Knowt Inc.

An education technology company that helps students discover study content through creators. — Industry: Education